Developed by Dave Hennessy for Margot Wallace's Brands and Branding class at Columbia College Chicago, 2011

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2. Twitter is a
real-time information network
that connects you to the latest
information about what you
find interesting.
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3. The Twitter brand is global
and defined. At its core, you’ll
find extremely focused values:
Simple, Efficient Design
Open Communication
Discovery
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4. Twitter stands apart from its
competitors (primarily
Facebook and Google) as an
open, information network.
Twitter’s competitors are closed
networks that focus more on
connecting than discovery.
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5. New Touchpoint #1
Twitter’s new HQ in the San
Francisco Art Deco Building.
June 2012
New HQ with major redesign
A company evolving with its users and the world
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6. New Touchpoint #2
War and revolution.
Social media and the internet’s impact on
global events
Twitter as an open, real-time network
Tunisia, Egypt, Iran
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7. New Touchpoint #3
Introduction of “Brand Pages.”
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9. New Touchpoint #3
Introduction of “Brand Pages.”
Allows for distinctive brand presence
on Twitter
Chief marketing officers asked, Twitter
responded
Goal is to increase user engagement
with brands
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10. New Touchpoint #4
Tech and media blogs.
Opinions vs. Facts
Age of user reviews and opinion
New York Times vs. John Doe
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11. New Touchpoint #5
Co-founder and Executive
Chairman of Twitter,
Jack Dorsey.
Computer engineer, entrepreneur, visionary
Product and design-driven
16 hour days
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12. Questions
?
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13. 12/14/2011
A Presentation by Dave Hennessy
Brands & Branding, Margot Wallace
Columbia College Chicago, FA ’11
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