The #futureof WWF is using digital channels to reach 100s of milllions people around the world congregating around the digital campfires by David Drodge, Head of Digital plus.google.com/+DavidDrodge

1. March 2013

2. …making our stories, their stories around the
digital campfire…

4. …asking them to like, share, retweet &
sign the petition…
620,000 Signatures
on the WWF
petition worldwide
23 Versions
15 Languages
50% from Social
Media*
March 2013

5. Channel & Language

6. Social Media – Facebook & Twitter
FB
TW
3:1 ratio of call to
action on
Facebook vs.
Twitter
TW
FB
10:1 the petition
vs. Normal call to
action

7. Social Media – Facebook & Twitter:
WWF Network & Earth Hour
Facebook
Up 1.5M
to
4.5M
Twitter
Up 1M+
to
2M+

8. Twitter Outplacing Benchmark NGOs

9. Impressions
Facebook Constantly Changing…
Posting Type

10. …with a LOT of help from our friends…

11. …and to our supporters – thanks to YOU!
1.6M signatures total
Post reached 500,000
people on Facebook –
almost 50% of our total
fans

12. The campiagn has focussed the digital team…
• Lead global the campaign through social platforms and Panda.org
• Editoral calendar of activity + timely posts
• International social media controlled centrally
• Digital team gather, work with, and spread best practice
throughout the network including great content
(posts, infographics, video, and pictures).
• …this includes the maintenance of the image database

13. RE-CAP
•Thai Ivory Ban Petition – 1.6 M signatures
•Social media footprint – 6.5 M footprint
•Digital team – global campaign & content re-use
working together!

14. QR codes on business cards: showing
people we’re available on mobile…

15. Keep the Digital Campfires burning!