1. Creating Exceptional Leveraged Opportunities
for Promising IP-Based Businesses

2. Canadian SMB Assessment
Canadian small to mid-sized businesses
share the following challenges:
 Lack of access to capital and markets
 Assets are improperly focused to capitalize on
opportunities
 Inability to scale beyond existing markets
 Culture of status quo
The vast majority of these companies fail
to scale beyond $2-$5m revenue because
of inadequate funding, short sighted-ness
and lack of strategic vision.

3. Limited Access to Capital and Markets:
 Founders, Angels, Friends & Family – Up to $500-$750k
 Private Venture Capital (VC) Funds – Generally will not invest under $3m - $7m, for
minimum 35% equity position.
 Venture Debt (VD) Players – Generally will not invest funds into firms with less than
$5m revenue and be cash flow positive/neutral.
There is an investment hole after friends/family and
Round A, when they need it most.
Canadian SMB Assessment
 Public Listings (IPO) – TSX-V possible especially
through CPC/RTO, but
many get orphaned due to lack of sales traction and
scaling revenue.

4. Assets are not properly focused:
 HR is improperly weighted for enterprise growth
• 80% engineering / 20% sales and admin.
• Minimal focus on demand generation and strategic
relationships
 Lack of understanding of assistance programs
• Government grants, SRED / IRAP / BDC / EDC
 Corporate / Tax structure not optimized
for business expansion
 Intellectual Property not properly
protected or leveraged
Canadian SMB Assessment
Frustrated Investors!

5. Inability to scale beyond existing markets
 Canadian organizations limit market focus to domestic markets
 Canadian’s make great engineers but lack sales ability in foreign
markets
 Canadian companies need to focus on building strategic go-to
market partnerships to cost effectively reach larger addressable
markets
Few companies have everything that they need.
They may need money, customers, or product.
No matter what they need, there is someone
who has it and a partner relationship to be built.
Canadian SMB Assessment

6. Culture of Status Quo:
 Canadian companies are seen as polite, meek and
poorly run from a sales and marketing perspective.
 Positioning companies for success often requires
looking at
problems from a different angle.
 Challenging the status quo applies to your customers,
partners, competitors, finances and corporate
growth.
Albert Einstein’s Definition of Insanity:
“Doing the same thing over and over again & expecting different results”
Don’t Be Insane – Change Things Up!
Canadian SMB Assessment

7. The People:
 Every member of our team is a successful technology
operator with vast leadership experience.
 Deep understanding of technology, business and how they
work together to deliver leverage
 Deep experience and unparalleled access to major industry
players for licensing/partnership/M&A opportunities and
financing.
The Strategies:
 All engagements confidentially pre-validated by strategic
partners
 Direct operational involvement in corporate strategy,
business development, sales, marketing,
patents/engineering, and finance
Our Unique Approach

8. For Entrepreneurs:
 One stop shop for promising early-mid stage ($500k-$5m revenue)
information and clean technology companies seeking world-class resources
in corporate strategy, strategic business development, channel/distribution
sales, marketing, and patents/engineering.
For Technology Partners:
 Unparalleled acquaintance with $500k-$5m revenue technology companies
with deep understanding of both partners and potential clients technology
platforms for relevant and targeted introductions
 Extremely positive expenses/valuations relative to US counterparts
For Investors/Capital Partners:
 Corp Strategies designed and executed by operators.
 Capital efficient – we’re more cost effective at delivering revenue than
building an entire team
 Investments/operations/go-to-market geared for potential “No Round B”
money raise requirement.
 Accelerate time to liquidity event
Delivering Value to Stakeholders

9. • Business & Corporate Development:
 Advising on sales strategy and developing sales plans
(including comp & incentive plans)
 Identifying channel opportunities (strategic and other)
 Opening, building and formalizing sales and channel
relationships
 Auditing company-wide processes and procedures and
instituting new standardized policies and procedures.
• Compliance:
 Modernizing agreements (Services, SLA's, NDA’s and HR
policy)
 Corporate compliance - making sure that your house is in order
 contracts are signed properly
 key dates are documented and planned for
 timely communications and reporting
 HR - Employment Agreements, termination agreements
Service Offerings

10. • Product Life Cycle Management:
 Advice on all aspects of product commercialization.
 Product certification advisory (UL, CSA, CE, Common Criteria)
 Product roadmap and strategic delivery
 Product development process (MRD, PRD, FRD, Financial
Planning, DFM, DFA, AVL Analysis, SRED, IRAP)
 Software, hardware, mobility, industrial and clean technology
• Commercialization:
 Product definition and delivery, pricing, go to market
 Product packaging, collateral creation (datasheets, solution
briefs, whitepapers, presentations, web content)
 Channel development and licensing
 Analyst and Public Relations
 Strategic relationships for solution delivery
Service Offerings

11. • Financing:
 Identifying best financing sources (debt vs. equity or
combination)
 Developing business plans and related docs, including
financial forecasts, use of funds etc
 Working with Management to deliver pitches to financing
sources
 Supporting your CFO, as needed
• M&A:
 Sourcing
 Due Diligence
 Term Negotiations
 Document formalization
 Post-closing Integration
Service Offerings

12. Sample of Current Major Technology,
Distribution, & Financial Partner Access

13. Decades of Experience
David Berg
David has over 20 years experience building high performance
global software, hardware and clean technology companies. David’s
core area of expertise is product commercialization and business
development with a focus on leveraged go to market structures.
David has a strong track record of building leveraged revenue
partnerships by applying an end-to-end approach which includes all
aspects of product delivery and market delivery. David is also
experienced in the area of corporate finance, corporate
restructuring, mergers and acquisitions and regularly assists his
clients with the placement of investment capital. David holds a,
commerce degree from York University and a M.B.A from the
University of Windsor.

14. Thank You
dberg@bergtecinc.com
416.930.3099