Consulting Ahead July,2012

ISSN 0973-8312

Consulting Ahead
Vol. 6 Issue 1 July 2012

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CONTENTS
Packaging Trends in Food Processing Industry 1
Dr. Manoj Kumar & Renu Sharma

Corporate Acceleration 13
Dan Coughlin

In conversation with A Leader in Consulting Profession 23

Role of Management Education in Leadership Development in India 29
Dr. V. Tulasi Das & Prof. Noorbasha Abdul

Dry Bulk Handling in Ports 38
Prabir Kumar Datta

Projects under PPP & Value for Money 49
K K Kapila

Hydrogen Economy – Where Do We Stand? 58
Dr. B. Viswanathan

Public-Private Partnership - Progress and Prospects 64
Prof. M. Guruprasad

Techno-economics of Bulk Caramic Production : An Overview 80
Dr. G.S. Upadhayaya

Book Reviews 93

Author Profile 100

Editorial Advisory Board
Chairman
Prof. Dilip K. Bandyopadhyay
Vice Chancellor
Guru Gobind Singh Indraprastha University, Delhi
Members
Prof. B. Bhattacharya Mr Tanmoy Chakrabarty
Vice Chairman & Distinguished Professor Vice President & Head
Institute for Integrated Learning in Management Global Govt. Industry Group
New Delhi Tata Consultancy Services,
New Delhi
Mr S. S. Chakraborty
Managing Director Mr Brian Ing
Consulting Engineering Services (India) Pvt. Ltd. Formerly Chairman
New Delhi The International Council of Management
Consulting Institutes (ICMCI)
Mr Rajiv Khurana Cambridge (U.K.)
Founder & Principal Consultant
The Personnel Lab, Management Consultant Dr Bhimaraya A. Metri
New Delhi Professor (Operations Management)
Management Development Institute
Dr. Aneeta Madhok, PhD, CMC Gurgaon
Managing Director
Open Spaces Consulting (P) Ltd. Dr Kiran Kumar Momaya
Formerly Chairperson, International Council of Professor,
Management Consulting Institutes & Strategic / Technology Management and
Formerly President, Competitiveness
Institute of Management Consultants of India S. J. Mehta School of Management
Mumbai Indian Institute of Technology Bombay
Mumbai
Mr Navyug Mohnot
Managing Director Mr S. R. Rao
QAI (India) Limited, New Delhi President,
Global Procurement Consultants Ltd. &
Mr N. S. Rajan Formerly Executive Director,
Partner (Human Capital) EXIM Bank
Ernst & Young Pvt. Ltd., Gurgaon Mumbai

Mr G. Shankar Prof. P. B. Sharma
President, Madras Consultancy Group Vice-Chancellor
Formerly Vice Chair, ICMCI & Delhi Technological University
Formerly President, IMCI, Chennai Delhi

CONSULTING AHEAD - VOL. 6 - ISSUE 1

Packaging Trends in Food Processing Industry
Packaging plays a vital role in food preservation and marketing. It also
protects food from physical damage and conveys marketing and statutory
information about the product. The packaging materials used in the food
sector - primarily: glass, metal, plastic, laminates and paperboard - compete
directly with one another, with success dependent on functionality, cost, and
impact on brand value. This article gives a contemporary overview of food
processing and emerging packaging technologies. It acquaints the reader
with food preservation processes, shelf life and logistical considerations,
Dr. Manoj Kumar
hygiene, labeling, and package design.

Renu Sharma

CONSULTING AHEAD - VOL. 6 - ISSUE 1 l
1

Corporate Acceleration
why it's work and why it's worth it
Imagine sliding into the driver's seat of a brand new Ferrari, easing it out
onto the highway, and accelerating past 90 MPH, past 120 MPH and all the
way to 150 MPH. It all seems so effortless.
Okay, that's NOT what this paper is about.
Accelerating your critical outcomes is work, hard work. Not necessarily back
breaking work, although some grunt work will be required. More likely it will
consist of the hardest kind of work, the mental kind. Accelerating is neither
Dan Coughlin
sexy nor euphoric. It requires rigor, discipline and commitment. At times, it
will seem as though you will never make any progress and that colleagues
you perceive as being lazy are accomplishing just as much as you.
In his best-selling book, The Road Less Traveled (Touchstone, New York,
1978), Scott Peck opened with three simple words: life is difficult. He's right.
Life really is difficult, and it is just as difficult for the accelerators as for the
decliners. Years ago I was a high school math teacher and at every parent-
teacher conference I was asked what it took to get an "A" in my class. I always
said it took both creativity and grunt work. Creativity to solve the problems
on test day, but grunt work to do the homework, pay attention, take notes, ask
questions and prepare for the tests. The same is true for people who want to
accelerate their critical business outcomes. They need perseverance,
flexibility, insights and new approaches.

13

In conversation with A Leader in Consulting Profession
“Green Construction” using
locally available material
alongwith optimal, easy to
construct designs should be
the focus of budding
consulting entrepreneurs in
infrastructure projects…
K K Kapila has done Bachelor of Civil Engineering from M.B.M. Engineering College, Jodhpur,
India in 1968. He is a fellow of Institution of Engineers and a Chartered Civil Engineer.
He held the position of Deputy Director in International Airport Authority of India up to August 1985 before
setting up ICT Pvt. Ltd.
He is Chairman and Managing Director of ICT Group Companies, headquartered in New Delhi. ICT
Group is an ISO 9001:2008 certified, multi-disciplinary firm of international consultants, providing
comprehensive professional consultancy services, for all facets of infrastructure projects. As a Chartered
Civil Engineer, he is an eminent personality who holds several cognomens to his credit, viz. Fellow and
Chartered Engineer of the Institution of Engineers (India), Fellow, International Association for Bridge and
Structural Engineering. He was Vice-Chairman of the Indian National Group of the International
Association for Bridge and Structural Engineering Association of India and is the immediate Past President
of the Indian Building Congress. He has been Vice-President, Indian Roads Congress during 1991-92, and
again during 1997-98, also a Member of its Highway Research Board. Has been Staff Consultant to the
Asian Development Bank during 1991-1992.
He is the first non-European unanimously elected Chairman of International Road Federation (IRF).
Member, American Society of Civil Engineers, Fellow of New York Academy of Science, Founder Member
and Secretary of Association of Airport Planners and Engineers (India). He has been Member of the
Executive Committee, ASPAC, FIDIC from September 2006 to September 2009, Member of Indian Geo-
technical Society, and Member of Indian Institution of Urban Transport. Chaired the interactive Session
with the East African Community (EAC) delegation at Delhi on 21st February 2007 under the aegis of
Confederation of Indian Industry (CII). He has been Vice-Chairman of Consultancy Development Centre

23


set-up by DSIR, Government of India, New Delhi during 1997-1999, 2001-2003, 2003-2005 and 2006-
2008.
The multi-talented person has authored a large number of Papers published in various journals and is the
recipient of a googol of awards. These include "Who is Who of the World in 1999-2000" (USA Publication)
and later was conferred upon New Century Award as Member of "The GLOBAL 500" based upon his unique
accomplishments and contribution to the Society by Barons Who's Who (USA). In 2001, he was selected
"Man of the Year 2001" by the American Biographical Institute and its Board of International Research, for
"his outstanding accomplishments to date and noble example he has set for his peers and entire community",
and field of Infrastructure Development (ABI-USA) in 2003, was conferred World Life Time Achievement
Award for outstanding achievements in Infrastructure Development in 2004 by ABI-USA and the prestigious
"Bentley Award for Design Excellence" for the year 2005 in the "Civil Road Design" Category during the
Annual BE Conference at Baltimore, USA. The Vice-President of India awarded him the Niryat Shree
Trophy by FIEO, Ministry of Commerce for outstanding Exports in Consultancy in August 2003. He was
also honored by Indian Society for Training and Development for Outstanding Contribution to
Infrastructure Consultancy. He is also recipient of the Global Road Achievement Award for Road Safety
instituted by Indian Road Federation (IRF) in the year 2007. He was conferred the prestigious "Outstanding
Engineering Consultant of the Year" award during the "Business Sphere National Conclave" held at New
Delhi on 29th April 2008. He received the "STAR CEO OF THE YEAR" (medium enterprises) Award on
th
28 October 2010 instituted by "Business Today" and "Yes Bank". He was awarded "Pride of India" Award
on the occasion of "Pravasi Divas" by Indo-American Friendship Group on 9th January 2011 and "Meri Dilli
th nd
Award 2010" on 5 February 2011 for the best Professional Services. On 22 November 2011, he was
awarded a medal and a certificate by President of Coordinating Committee of Business Centre of Economic
Development - CIS on the occasion of the 20th Anniversary of Commonwealth of Independent States for his
th
contribution to the road sector in the world, at Moscow in Russia. Recently, on 10 March 2012, he has been
conferred the "Achievement Award for Industry Doyen" which comprises a Trophy along with a Certificate
given by Construction Industry Development Council (CIDC) set-up by the Planning Commission,
Government of India.
He held the office of President, Indian Building Congress during 2008-09, the premier organization of
building industry professionals under aegis of Ministry of Urban Development. The seminars of national
importance were organized on "Mechanised Construction and Maintenance" and on "Innovative
Materials, Machinery, Techniques & Technology in Building Construction", under his dynamic
leadership.
Under the able stewardship of Mr. Kapila, IRF India Chapter has conducted Five Regional Conferences
covering various aspects related to Road Safety. The IRF India Chapter with the support of the Ministry of
Road Transport & Highways has embarked on the "National Mission" of reducing road fatalities by 50% by
the year 2012. Mr. Kapila has relentlessly been following up the various initiatives, needing a multi-
dimensional approach to alleviate the problems of deaths in road accidents.
His strength of character, organizational liability, mature, judgment, engineering skills, coupled with long
experience has enabled him in managing multi-disciplinary teams of Engineers, Civil Aviation Experts,
Tourism Experts, Economists, Finance and Management Experts, Social and Environmental Specialists,

24 l


System Analysts and other professionals both in India and abroad in a very successful manner. His
knowledge in technical and management fields coupled with an analytical bent of mind, wide and broad
vision and dynamic approach has greatly helped him to successfully diversely the activities of the Company
in various spheres. He is an able administrator with excellent communication skills, public relations and
foresight. He has continuously adopted modern management techniques supported by excellent technical
skills and the state-of-the-art computer facilities to meet the needs of varied consultancy assignments. He is
dedicated to the task he takes up with zeal to achieve the best. He is unfailingly polite, modest, humane, and
has an attitude of wonder-eager to learn more even after so many achievements. For him, growth of
consultancy services in India is a matter of deep commitment.

'Consulting Ahead' team spoke to K.K. Kapila on a variety of issues.
CA : How would you describe your journey of 26+ years in Indian consulting space?
It has been an eventful journey, when we started consulting there were few Consultants. The
international financial institutions used to award work on quality based selection criteria (QBS). This
system was followed for selection of Consultants for Technical Assistance (TA's) as well as Loan
Projects. As a result, the quality of consultancy was much better because one could employ and deploy
the best professionals and get a good mix of international and national Consultants to
comprehensively address and prepare various deliverables to the entire satisfaction of the Clients.
There has been an apt appreciation that consulting fee is a very small percentage of the total cost of the
project and as such it is extremely important that one gets the best feasibility studies, detailed designs
and supervision Consultants, so that they could result in optimal designs in a befitting professional
manner. The Consultants in the developing world like India, Bangladesh, Nepal, Singapore, Hong
Kong as well as those from developed world like USA, England, France and other European countries
made a beeline towards the opportunities, offered by the Asian Development Bank (ADB), the World
Bank, and other 'International Financial Institutions'.

CA : What has changed in the consulting profession with respect to the maturity level this profession
has achieved in India?
With the passage of time more and more Consultants have come up. Those who joined the profession
as young engineers, architects, MBAs have matured and a fairly large number of Consultants, have
come up in the Indian consulting scenario. The tools have changed, e.g. from an electronic type writer
to the latest versions of computer systems. The method of communication has undergone a sea
change, transmittal of document from courier to E-mails. Internet facilities have come very handy in
delivering and exchange of notes, video conferencing has made it convenient to speak to various
people at project sites from the Head Office. Interactions with Clients, banks, staffs, monitoring and
review of the projects, etc., have since become more convenient and effective. Earlier a number of
Indian consultants, used to get support services through sub-consultants, for instance, surveying,
material investigation and testing, geo-technical investigations, traffic surveys, etc. As such, their
quality of services was dependent on the sub-consultant's experience and inputs. Now some of the
bigger consultancy firms have their own staff for various investigations, so as to ensure the highest
level of quality.

25


CA : What are the issues which bother you as a Consultant for the development of this profession in
India?
The issues which bother me as a Consultant in the development of the profession in India are broadly
discussed below:
a. A number of consultant companies have cropped up who have no wherewithal to provide
appropriate quality of work. The system of selection of Consultants from Quality Based Selection
(QBS) came down to Quality cum Cost Basis Selection (QCBS) and in some Government
Departments and PSUs it is now on the basis of least cost. This enables Consultants with minimum
infrastructure and staff to get the works, wherein, the implementation results in poor quality of
delivery and delays. One has to careful from such group of Consultants, as their quality of service
can bring bad name to the profession.
b. Another area which is a matter of concern is the tendency on the part of the some Government
Departments to treat consultants like contractors instead of technical advisors. Their payment
conditions are such that a lot of money is kept blocked till a much later date. Besides even when the
payments become due they are paid after considerable delays, thereby putting the Consultants to
severe cash flow problems.
c. The Amendment to the Service Tax: The recent amendment to the Service Tax Act has caused
havoc. The Consultant are now required to pay within 30 days, the amount of Service Tax due on
all Invoices raised by the Consultants, irrespective of the fact, whether they have received payment
from the Client or not. This in fact tantamounts to punishing the professionals who are being
compelled to pay the Service Tax even though they have not received the payments from the
Client, irrespective of their capability to pay. All the major consulting firms have to borrow money
from the banks, which adversely affects their profitability on account of interest burden. Unless an
immediate action is taken to remedy the situation, we will find Consultants committing suicide,
like the farmers when they are under heavy debt.

CA : Which sectors of infrastructure offer potential for Indian consultants in India?
Almost all sectors of infrastructure offer consulting opportunities to the Consultants in India. These
include highways, railways, airports, power, urban infrastructure, water resources, telecom,
housing, etc.

CA: You have done many projects with multilateral agencies in India and abroad, what has been
your experience in these projects vis-à-vis domestic projects and domestic clients?
We have done a number of projects with multilateral agencies and we find that working with them,
particularly abroad, is a delight. Even multi-laterally funded projects in India have much better
conditions in the contract, than the domestic contracts. As such one finds more satisfaction in doing
internationally funded projects.

CA: We have seen you grow like an entrepreneur, what would be your message to those who aspire for
a similar career?
My message to those who aspire to have a career as an entrepreneur is to deliver the project and
services with excellent quality and on time. Your designs should be optimal and easy to construct. It
26 l


would be desirable to use locally available materials and make them construction worthy. This effort
has multiple benefits. It not only saves cost on transportation, but also helps maintain the
environmental balances. In fact such construction can be termed as "Green Construction". If you find
any hindrance in the smooth implementation of the project assigned to you, please bring the same to
the notice of the client and financial institution (if it is an internationally funded project) so that
impediments coming in your way are resolved without any loss of time. TIME shall always be the
essence of the contract and hence please ensure timely delivery, so that the expected benefits to the
public at large are available at the earliest.
CA : What are the specific actions which are needed to facilitate supply of quality manpower to
consulting profession in technical disciplines?
Specific action is needed to attract and keep quality manpower in the consulting profession. You have
to help your professionals to upgrade their skills working both in India and abroad, drawing up their
career growth plan, sharing this with the employees, so that they can look forward for achieving the
higher positions within the organization. Reward those who perform exceptionally, keep providing
them opportunities for training in their respective fields of expertise, so that they are always ahead than
others in terms of professional knowledge and skills. This would ensure that they give their very best in
their delivery. It is the quality input of the staff, which helps to continually perform well in the
profession.

CA : What is your vision for ICT(P) Ltd. in next 5-10 years?
My vision for ICT is that it will grow further as a premier consulting organization providing
consulting services to its Clients, in the entire gambit of infrastructure expanding its horizon and
moving from a company with a turnover of Rs. 200 crores to more than Rs. 500 crore within next 5
years and Rs. 1,000 crores within next 10 years. And we are working hard to achieve these targets as
envisaged.

CA : What initiatives you are taking under the Corporate Social Responsibilities (CSR)?
ICT is undertaking several initiatives under the Corporate Social Responsibilities (CSR). These are in
the field of education, by assisting in the education of the poor children. We are also supporting girls
education through an NGO, Pardada Pardadi Educational Society (PPES). To know more about this
wonderful set up you may visit their website www.education4change.org.
We are also helping in the medicare of old and down trodden. Particularly those suffering from
Dementia, through another NGO called "Guru Vishram Vridh Ashram". For further details you may
refer to website: www.oldagehomeindia.in; / www.sheows.org.
We have developed through the CSR, a road safety data collection system RADaR in the form of a
tablet which can be easily carried by a police man recording the accident data, wherefrom data can be
transferred to any PC for facilitating causal analysis of road accident data or accident reconstruction,
which was not possible till now. This in turn will lead to improvement of safety outcome of Indian
roads in terms of reduction in fatality and injuries due to road accidents.

27


CA : We understand that you are championing the cause of "Road Safety"; what are various
initiatives in this regard?
Road accidents resulting in human deaths, injuries and disabilities have assumed phenomenal
dimensions. Globally every year 1.3 million people die and 50 million injuries and disabilities take
place due to road crashes. This global concern was recognized by the United Nations who adopted a
resolution in August 2009 in the General Assembly calling for a Global Road Safety collaboration.
After persistent efforts, along with other stakeholders, we finally succeeded in March, 2010 when the
United Nation's General Assembly proclaimed the period from 2011 to 2020 as the Decade of Action
for Road Safety with a goal to stabilize and then reduce the forecast level of road traffic fatalities by
50% around the world by increasing activities at the national, regional and global levels. This was
th
finally launched allover the world on 11 May, 2011. The International Road Federation (IRF)
launched this at Bucharest, Romania.
In our country we have the dubious distinction of maximum number of road fatalities which stands at
about 142,000 apart from 5 million people getting injured with some form of disability for the rest of
their lives, every year. The impact of the menace is higher than that of the worst of the epidemic or
natural disaster. The economic loss to our country has been assessed at over Rs. 1,000 billion per
year.
The International Road Federation is a non-Governmental, not for profit organization with over 90
member countries with a mission to encourage and promote development of better, safer and
sustainable road networks. The International Road Federation-India Chapter works in close
collaboration with IRF-Geneva Centre and has been championing the cause of Road Safety in India by
holding regional conferences on related subjects involving all the important stakeholders comprising
the Government, academia, Private Sector, NGOs, etc. The mission has been to contain road traffic
fatalities by increasing activities at the national and regional levels.
Road Safety is a function of four Es, viz. Engineering Measures, Education, Enforcement and
Emergency Care. We, at IRF, have been continually working on all these aspects in collaboration and
association with various Governments around the world from entire African continent to countries like
China, Russia, South East Asia, Australia and Americas. We have developed road safety measures to
make the roads forgiving. We have taken up with the automobile industries to include all safety
measures at the manufacturing stage itself, so that cars are equally forgiving. We have produced
promos and films, handouts and hoardings for mass education. We have worked closely with police
departments for enforcement. We are also continually working with hospitals and paramedical to
enhance trauma care knowledge across the globe.

28 l

Role of Management Education in Leadership
Development in India
Dr. V. Tulasi Das & Prof. Noorbasha Abdul

During the last decade, Indian business has witnessed unprecedented
changes, partly under the pressure of globalization and liberalization, and
also because of the policy shift from regulation to deregulation, from state
control to private initiative, from domestic focus to global focus. This change
fueled by information technology, ICT, business technology, internet, and
generic recognition of human capital as the driver of new economy has
triggered paradigm shift in management education for leadership
development in India. Management education and training in a changing
business environment should aim at developing managerial excellence, and
skills to suit global standards and industrial requirements. In fact, it is
obvious, that there exists a huge gap between the type of management
education imparted by management schools and what is actually expected by
the corporate world especially in the age of globalized and deregulated
environment. The traditional management education curriculum and
pedagogy, as presently constituted, may not be adequately preparing
individuals for the challenges they experience as professional managers.
Management education should be designed as per the requirements of future
leaders to bridge the gaps in the corporate world.

29

Dry Bulk Handling in Ports
This article primarily discusses about the cargo handling in Indian Ports
with specific objective to highlight the DRY BULK CARGO HANDLING IN
PORTS. This article has a holistic approach to the subject matter. While
elaborating the handling in Port, it has touched diverse areas like
machineries, handling methods, types of cargo, receipt & dispatch of cargo,
Port Planning & planning of dry bulk cargo terminal, excerpts of various
reports & studies on Indian ports, environmental aspects, productivity
improvement suggestions as well as a case study on a DRY BULK PORT.
Prabir Kumar Datta
It is expected that this article will be able to render a very good overview of a
PORT SCENARIO in the Indian Context.

38 l

Projects under PPP & Value for Money
Considering the increasing need and role of public-private partnership
(PPP) in providing, operating and maintaining the infrastructure facilities in
the country, particularly in view of viability gap funding, it is important to
develop methods to evaluate the projects being proposed for PPP, so that
delivery of intended services could be ensured in the interest of the public at
large on a sustainable basis. It is often argued that the PPP arrangements
augment the availability of resources and improve efficiency of service
delivery including innovative ideas and quality; and is also expected to lower
time and cost overrun in construction as compared to traditional public K K Kapila
procurement. However, while identifying PPP projects, the "Value for Money
(VfM) assessment of the project to illustrate the benefits of following a PPP
approach vis-à-vis the public procurement, need to be also carried out for
ensuring benefits to the stakeholders. The VfM in the PPP projects refers to
as optimum combination of whole life cycle cost and quality to meet the user's
requirements. Since the country has been following the PPP arrangements
for most of the infrastructure projects, it is now more important to appreciate
whether the projects under PPP provide value for money. It is also important
to highlight the need for VfM analysis for reviewing current policy for PPP
procurement and related issues for better appreciation and necessary
improvements. In view of the above, the present Paper highlights the
importance of the VfM assessment of the PPP projects, and also presents
criteria, guidelines and risks assessment, which would be useful while
appreciating any projects under the PPP arrangements, particularly while
formulating policies and plans
Keywords: Public-Private Partnership (PPP); Value for Money (VfM); Life
Cycle Cost, Financial and Non-Financial; Risk Assessment

49

Hydrogen Economy – Where Do We Stand?

The purpose of this write up is to examine how far hydrogen fuel based
economy will be feasible? If it were to become feasible, what aspects of
developments are essential? The article also examines the limitations of the
cost estimates that have been made so far. The deficiencies in the research for
hydrogen generation and storage are also pointed out.

Dr. B. Viswanathan

58 l

Public - Private Partnership - Progress and Prospects
"Public-private partnerships should not be seen as public partnerships and private projects.
They should rather be viewed as private partnerships and public projects ..."
– Dr. Montek Singh Ahluwalia, Deputy Chairman,
Planning Commission, Government of India

The most significant criteria for a continued growth rate of an economy rest
on the provision of a quality infrastructure. According to the Planning
Commission, an approximation of 8 percent of the Gross Domestic Product
or GDP needs to be invested. The investment sectors under consideration are
inclusive of telecommunications, electric power, water transport, road, rail,
air, water supply as well as irrigation amounts to about Rs. 20,27,169 crore
according to 2006-07 prices. This has led the Government's across the world
to increasingly look at the private sector to supplement public investments
Prof. M. Guruprasad
and provide public services through Public Private Partnerships.
India is also making credible progress strengthening enabling environment
in sectors such as telecoms, power and transport.

64 l

Techno-economics of Bulk Ceramic Production: An Overview
Techno-economics is essential for overall profitability in any ceramic
product. The whole scheme can be divided into materials cost, processing
cost, secondary treatment cost etc. The energy consumption during sintering
is a major share in techno-economics. Another factor is the capital cost in
equipments, particularly for full density processing. The present overview
covers these aspects including the advent of some novel ceramics like
functionally graded ceramics and nano-structured ceramics. The techno-
economics is to be seen in the relation to the type of applications of the
Dr. G.S. Upadhyaya
respective family of ceramics.

80 l

Boo
Review

Title : TOYOTA under Fire
Author : Jeffrey K. Liker
Publisher : Tata McGraw-Hill
Reviewer : SA Khader CMC, SAK Consultants & Associates, New Delhi

One may be generally aware of an Indian Adage- weathered the economic and social storms of all
that 'More the Iron is tempered (heated and cooled) kinds over a century and continues to remain a
- More Tougher it becomes.' This is the case with leading global player in its operations to this day,
wise men and women as well as enterprises, when truly proving it to be a 'Built-to-Last' company. The
they face tough challenges & prepare themselves other case in point is that of TOYOTA, (the fore-
well to face them are bound to come out stronger. runner in exploiting the creative abilities of the
Some what similar had happened with two countries employees), which gave to the world the famous
in the recent history - Germany and Japan in facing 'TOYOTA Production System (TPS)'and Japanese
the world-wars and rebuilding their economies & Management techniques of running business and
societies and also become global powers in shortest tackling the work-place quality & productivity and
possible time of two decades - practically in all thus enhance the competitive strength & excellence
fields and have come out much stronger. Even in the during the later half of the twentieth century. In fact,
case of India too, an external observer notes that it brought to the attention of the world, the strength
India became much stronger after facing the of so-called Japanese Management Techniques that
formidable challenges of external threats. Possibly, changed the business and shop-floor approaches to
there lies the strength and capability in the human operational excellence through people (employees,
systems in these establishments which have the customers and public) involvement. This company
ability to device innovative processes and too proved itself to be a Built-to-Last company, by
approaches (leveraging their inherent strengths) to facing the various challenges of 'Recall' of cars
tackle the formidable challenges of business and keeping the customer concern in mind (some design
vagaries of nature by evolving and implementing failures impacting the passenger safety) and the
ingenuous methods and come out stronger and wiser. deep-rooted 'Recession' faced in America during the
later half of the last decade; the latest case in point is
For instance two global giants – namely Ford and
the 'Sticky Pedal Recall'. It has come out much
Toyota have weathered the storms & vagaries of the
stronger as a global auto-manufacturer, by
market economy and natural calamities etc. to come
unearthing the hidden and deep-rooted basic culture
out stronger and retained their supremacy in their
of management and reverting back to the same,
fields & domains. One recalls the fore-running and
characterized as 'Back to Basics' or the foundations
pioneering nature of Ford Company under the
of Toyota (Japanese) Management Culture and
stewardship of Henry Ford during the early part of
Techniques.
20th century, ushering in the scientific management
era and demonstrating the efficacy & effectiveness Jeffrey K. Liker, a Michigan University's famous
of tools & techniques for improving productivity & professor (who is also popular with his best-selling
quality and providing the foundation for spreading book on 'The Toyota Way' and popularizing
these concepts and practices world over. It also Japanese Management Systems & Practices world

93

Book Review

over) along with Timothy N. Ogden, a popular chronicling all the events of the recession and the re-
writer & editor (having written about 20 business call crisis in detail and also evolve valuable lessons
management books for renowned publishers) that any business leader can use to survive and thrive
studied and investigated the way in which the in crisis, no matter how large; these are –
management of Toyota in US turned the crisis of
lAny crisis response must start by building a
'Sticky Pedal Recall' and 'Recession' and processes
strong culture long before the crisis hits
adapted in turning the crisis (of 2009-10) into an
opportunity in this book titled 'TOYOTA Under lCulture matters far more than decisions made
Fire,' published by TATA McGraw Hill. This story by top executives
will be worth reading as the authors have been able
to bring out in much greater depth the internal lInvesting in people, even in the depths of
thinking and processes as well as the internal culture recession, is the surest path to long-term
& practices of trust and mutual respect with the profitability
customer that lead to the recovery of Toyota in the By resorting to these time-tested TOYOTA
shortest possible time. The hidden truth and internal principles (termed as 'Back to Basics' in Toyota
thinking & processes of TOYO culture could be culture), it could effectively steer through the crisis,
lucidly brought out by the authors, primarily without having to deploy an army of public-
because Toyota provided an unprecedented access relations, marketing and legal experts. The Mantra
to Toyota facilities worldwide and also spared time that could be evolved through this experience of
& efforts of senior executives for the analysis by the Toyota appears to be 'Push yourself to even more
investigators. relentless continuous Improvement.' Norman
The in-depth analysis by the authors revealed that Bodek author & founder of Productivity Press
root-cause of the challenges Toyota faced, was its comments 'Toyota under Fire is a superb book and
failure to live up to its own principles (may be due to should prove very helpful to American industry's
some element of complacency developed over a understanding of the problems faced and how any
long period of success), which were the basic company can prevent similar occurrence in the
foundations of its success during the last century. future.'
But for its deep-rooted fundamentals in the Toyota In my view, this book will be a good asset for the
Culture, it would not have been possible to come out current day executives who are to tackle formidable
of the most challenging years of its post-war vagaries of globalized market economy and turn
existence in such a short time. The authors provide a crisis into opportunities of growth and
detail account of things that happened in Toyota by development through learning.

94 l

Book Review

After the autobiography entitled 'Journey of a Steel from the blast furnace had an unforgettable impact.
Man (2009)' by late Dr. P.L. Agrawal, Ex-Chairman, Later during his college days at BHU in its science
Steel Authority of India, ever written by an Indian faculty, the author, at the instance of his father,
Metallurgist (reviewed in Consultancy Ahead, Vol came to know about the just published book entitled
4, No. 2, 2010, 76-77.), the present book by 'Elements of Metallurgy' in Hindi by Dr. Daya
Professor G.S. Upadhyaya is again the first ever Swarup, the then Principal of the College of Mining
written memoirs by an Indian metallurgist. and Metallurgy at BHU. This book made him
Currently Professor Upadhyaya is a consultant after fascinated with metallurgy as a discipline. Further,
retiring from the Indian Institute of Technology, this chapter briefly highlights the teachers of the
Kanpur which he served for about 35 years. In his author at BHU and their contribution in laying
professional life, the author travelled around the foundation in him of the discipline of Metallurgical
world a number of times in connection with Engineering. At Varanasi his important teachers
attending International conferences and presenting were Dr. Daya Swaup, Dr. R. Kumar and Professor
scientific papers. His specialization has been in the G.R. Bashforth, the Unesco Professor in Ferrous
area of powder metallurgy of metal matrix Metallurgy. The faculty in the Metallurgical
composites. He earned a number of national and Engineering Department at BHU was then a highly
international awards and organised a number of migratory one, which the author laments. The post
International Conferences on Powder Metallurgy. graduate research by the author was carried out in
He has guided numerous research students, who are UK at the University of Birmingham's Department
dispersed in various countries. His detailed biodata of Physical Metallurgy, which was then the Mecca
along with the list of publications is given in the in this field. No wonder that the department was
Appendix of the book. frequently visited by foreign experts. The
department was then headed by Professor G.V.
In the preface, the author tells how this book is
Raynor, FRS, a world renowned specialist in the
generated based only on memory. The last sentence
area of alloy theory. The research guide of the author
of the Preface is worth quoting: 'The book is written
was Professor A.D. McQuillan, an expert in
dispassionately without any partisanship or
physical metallurgy of titanium alloys. After
prejudice. It is true that it is not that easy to write
completion of his M.Sc. degree (1962) the author,
about others, but an honest attempt has been made.'
decided to serve in India as a Metallurgical
The author has taken a dispassionate view in
Educator. The place was the University of Roorkee,
describing some of the best traits of eminent
which had just initiated the B.Tech program in
metallurgists/material scientists of India and
Metallurgical Engineering. In the year 1966, the
abroad. He has also not delimited himself in
USSR Government offered him a research
mentioning the human weaknesses from which no
fellowship under Indo-USSR Scheme, which
body is free. The description of the personalities is
landed the author at Kiev, the capital of Ukraine. The
based on his multi- interactions with them at
Department of Powder Metallurgy and Rare Metals
different locations e.g. their work place,
at the Kiev Institute of Technology was headed by
conferences, panel meetings etc.
the world renowned scientist Professor G. V.
In the introductory part of Chapter 1 'My Teachers Samsonov. He was also the Deputy Director of
in Metallurgical Engineering', the author briefly Institute of Materials Science Problems of the
mentions the turn of event in his school days, when Academy of Sciences. The author has vividly
he visited Jamshedpur, the city of Tata Steel along described about the hard working soviet scientists,
with his father. The very sight of teeming pig iron

95

Book Review

who in spite of hardship produced excellent research People Republic of China ( 1), Poland (1), Russia (1)
results. Serbia (1), South Africa (1) South Korea (1), Spain
(1), Sweden (2), The Netherlands (1), U.K. (2) and
Chapter 2 (20 pages) is entitled 'My Colleagues in
USA (14). 16 persons out of the listing are no more
Varanasi, Roorkee and Kanpur', particularly
alive including Dr. R.W. Cahn (U.K.), Professors R.
talks about his colleagues at IIT Kanpur in detail.
L. Coble, Morris Cohen, N.J. Grant, H.H. Hausner,
The author really enjoyed the combinations of
George Kuczinski, F.V. Lenel, Rustum Roy (USA),
teaching and research, which was abundant in IIT
E. Fitzer, W. Schatt, H.E. Exner (Germany), B.
Kanpur. Professor E. C. Subbarao at IIT Kanpur
Ilschner (Germany/ Switzerland), R. Kieffer, Dr. F.
had been a doyen for which the author has great
Benesowski (Austria), Dr. Sylvana Lukyx
admiration.
(S.Africa). Those who are active currently or retired
Chapter 3 (pages 70) is entitled 'Some Men of are Professors G. Petzow, F. Thummler (Germany),
Metals and Materials from India' and it includes H. Danninger (Austria), R.M. German, Alan
36 personalities, out of which 16 are no more alive. Lawley, Dr Harb Nayar , Dr. P.K. Rohatgi (USA),
Particularly among those who are no more, are Dr. Per Lindskog, Richard Warren (Sweden), Dr. Henri
P.L. Agrawal (SAIL), Dr. D.P. Antia (Management Pastor (France), Professors S. Somiya (Japan), S.
Consultant), Dr. Brahma Prakash (Indian Atomic Kang (S. Korea), Dr. A.Q. Khan ( Pakistan),
Energy / Space Organisation), Dr. S. Bhattacharjee Professor R. Andrievski (Russia), Mr. K.J.A.
(CMD, Ordnance Factory Organisation), Dr. V.G. Brookes (U.K.), Professors J.M. Torralba (Spain),
Paranjpe (Tata Steel), Dr. N.K. Rao (Indian Atomic O.Van der Biest (Belgium) and others. The above
Energy), Professor P. Ram Chandra Rao (BHU/ ensemble represents persons from academia,
CSIR), Dr. P. Rodriguez (Indian Atomic Energy), industry, business and consultancy.
Professor G.S. Tendolkar (IIT, Bombay) and Dr. R.
Apart from describing the individuals, numerous
Tamhankar (Defence Research & Development
persons have been mentioned in the side line. The
Organisation). The main Indian metallurgical
book apart from covering the scientific
figured in the book, who are currently active are Dr.
achievements of eminent metallurgists and
V.S. Arunachalam (formerly at the Ministry of
materials scientists also covers their social aspects
Defence, presently a Consultant), Dr. Amit
of the interaction with the author. Some of the
Chatterjee (formerly at Tata Steel), Dr. J.J. Irani
episodes described, highlight the penetrating sense
(formerly at Tata Sons), Professor S.K. Joshi
of the author as a keen observer.
(formerly at CSIR), Professor K.A. Padmanabhan
(University of Hyderabad), Dr. Baldev Raj In the epilogue of the book, the author presents some
(formerly at Indira Gandhi Centre for Atomic of his candid thoughts based on his academic
Research), Professor S. Ranganathan (formerly at journey during the last fifty years, which have,
IISc), Professor C.N.R. Rao (Science Adviser to the undoubtedly, been full of excitements. His longest
Government of India) and many others. stay at IIT Kanpur has been most productive. The
epilogue covers four major sections:
Chapter 4 (73 pages) of the book is related to 'Some
Men of Metals and Materials from Overseas', lNeed for good Teaching and Guidance
which highlights 45 personalities spread over 21
lNeed for R & D
nations from all over the world. Nation wise the
breakdown is as follows: Australia (1), Austria (3), lTechnical Manpower
Belgium (1), Canada (1), Denmark (1), France (1), lRole of Materials related Professional
Germany (7), Italy (1), Japan (2), Pakistan (1),

96 l

Book Review

Societies. from view point of local national environment and
not just to ape others in the garb of globalisation. He
This section, as usual, is relatively short in length (6
is critical of plethora of Technical Societies in India,
pages) and should be of much interest to the
which are doing more of lip service.
consultant's community. The author has briefly
injected fresh thoughts on all the aspects cited above

Title : Sticky Marketing
Author : Grant Leboff
Publisher : Kogan Page
Reviewer : Manjusha Jain – AVP (Sales) Ozone Media

This book talks about a new dimension to marketing In Part four of the book, he effectively talks about
which is new media. It takes in to account the power Becoming part of conversation – and how
and effective usage of internet to engage your effectively that can help us to grow satisfaction
customers. among our customers.
As per Grant Leboff - The internet is clearly a 'Rule As per Leboff in today's world we as a customer or
Changer' as described in his excellent book called consumer are more likely to be influenced by the
“Sticky Marketing”. The change in communi- views of other consumers rather than companies
cations from one-to-many into many-to-many is a themselves. The new reality, as Leboff sums up, is
hard core fact of today's fast moving word. It is not that more marketing messages are created by the
merely a theory but as practical as anything can be in public than by the marketing departments; and that
this world. the people have more influence on brands than the
companies themselves.
It has become core of all the communication we
address to our customers. Sticky marketing in its One other big shift highlighted in the book is the
various chapters talks about developing an effective transition from image to reputation. With image the
marketing strategy in order to engage with your most important factor was what a company said
customer not merely emphasizing on transaction about itself, explains Leboff. In an Internet-enabled
route only. It is clear that we no longer have the right world, where conversations matter, the most
to respond as per the old style of communication of important factor is what others say and this is not
print, TV, radio. We need to think afresh. For me image but reputation, he adds.
being a part of this already growing online world,
It is indeed a high-impact book and must read by all
this book has not only emphasized the changing
people who effectively want to use this new media
rules of new marketing but also highlighted the fact
and engage with their customers. This will, for sure,
that we need to think the ways of engaging our
show them the way to do so.
clients in the future. We will benefit from a good
engagement strategy and the possibility of having So as beautifully summed it is not about you as a
influence over the middle part of the sales funnel company but it is about customer, so must read for
where awareness, consideration, loyalty and action all those who want to change the world of
take place. communication.

97

Book Review

Title : Drucker's Lost Art of Management
Author : Joseph A. Maciariello & Karen E. Linkletter
Publisher : Tata McGraw-Hill
Reviewer : Soumya Makker, Professional 'B', CDC

This book is an attempt to unleash Peter Drucker's perspective; and the function & nature of learning
profound insights into the meaning of management and knowledge.
that may be viewed as a “liberal art” by linking it
The next 5 chapters (Chapters 4 through 8) illustrate
directly with the humanities disciplines. It
management as a liberal art in practice,
emphasizes that management is not only about
concentrating on four primary issues which confront
getting the right things done through others, but it
practitioners: “federalism” or the use and abuse of
also includes the responsibility for what is
power within organisations (and by organisations in
happening to the people in the process – who they
society); the nature of “human dimension” and its
are becoming and how the work environment is
implications for management; “leadership” and
contributing to their growth and development. This
determining its effectiveness; “social ecology” or
requires an understanding of the human nature,
the process of observing various external and internal
cultural values and community morals which form
factors for potential threats and opportunities. The
the basic building blocks for management of people
eighth chapter extends the concept of “social
within organisations which in turn impacts the
ecology” a little further by demonstrating the role of
effectiveness of an organization in terms of
innovation, technology and change that also have a
performance and results.
direct bearing on the society. In each of these
Chapters 1 through 3 define the discipline of chapters, the authors of this book show how a
management as a liberal art. The first chapter specific discipline in the liberal arts can enhance the
focuses on the ways in which various disciplines in performance of management practitioners through
the liberal arts influenced Drucker's management providing a different perspective, a new prism
ideas. It envisions management as a moral society of through which to view problems or an enriched
functioning institutions which involves synthesis of sense of the responsibilities of managers.
many disciplines like theology, political science,
The authors have further demonstrated how
sociology and economics, philosophy, psychology
management as a liberal art in action can have far
and social ecology. The second chapter discusses
reaching consequences in today's world with the
the history of the cultural divide that had existed
help of real case studies and practical examples.
between the management education and the liberal
arts, while also tracing the potential for This book has presented Drucker's idea of
management as a liberal art if both these traditions management in a way that unites the liberal arts of
can be bridged together. The third chapter presents instilling moral character on one hand and the
some of the contributions of management as a management goal of producing effective leaders on
liberal art to both managers and academics, as well the other. It provides the necessary toolkit that
as a discussion of the broader issues the subject individuals, executives and organisations need in
raises: the nature of values, ethics, and the role of order to successfully build a spirit of performance
character; the importance of context and leading them to a more 'hopeful society'.

98 l

Book Review

Title : Managing Project Supply Chains
Author : Ron Basu
Publisher : Gower Publishing Limited
Reviewer : Shweta Dhargawe, Professional 'B', CDC

Supply Chain Management is the competitive have been explained in good detail as a separate
business edge today for companies both in chapters in this book.
manufacturing as well as service organizations. A This book gives the holistic understanding to the
supply chain is a system of organizations, people, readers of supply chain by covering details
technologies, activities, information and resources regarding the customer focus and stakeholders,
involved in moving a product or service from resource and time management, procurement and
supplier to customer. supplier focus, supply and stock management,
Supply chains vary significantly in complexity and building & installation and handover & closure in
size but their fundamental principles apply to all addition to the details of the processes which are
operations, whether they are large or small, systems & procedures, regular reviews and quality
manufacturing or service, private or public sector. and performance management. This book provides
various alternatives of techniques/systems to be
Ron Basu's Managing Project Supply Chains is an adopted in the project supply chain by the project
attempt by the author to exhibit how the supply manager, team leader etc.
chain management links major functions in the
project management for more desirable output The book's style straddles the line between
academic and casual. There are lots of references to
making the processes in the project life cycle more
other material, number of charts, models and other
efficient & effective.
exhibits. The chapters contain several real world
This book covers all the fundamental principles/ anecdotes and short case studies to illustrate the
techniques of supply chain management right from issues. In addition to this, author has mentioned
activity network diagram to kaizen, kanban & JIT about lots of standards for effective project
and demonstrates the actual implementation of these management and quality which develops the interest
principles/techniques in the project. of readers to go further in depth.
To explain the project supply chains, author very The readers should look forward to the step- by-step
intelligently introduced the concept of the building guide to the project supply chain in this book. The
blocks in the project planning & delivery chain and text available in this book is one of the most
the cross functional processes integrating the comprehensive text available presenting supply
building blocks in the structured model. The chain management as the key interface between
building blocks and the cross functional processes operations and the projects.

99

Author Profile
Dr. Manoj Kumar holds Ph.D. & MBA from Kurukshetra University, Kurukshetra. Dr. Kumar is currently
Professor and Head, Department of Management Studies, MDS University, Ajmer and Director, Center for
Entrepreneurship and Small Business Management, MDS University, Ajmer. He has been teaching in
Institutes/University, Guide for Ph.D. scholars, Writer of various research papers and books.
He has worked as Assistant Professor with Institute of Management Studies-Bikaner, MLS University,
Udaipur, MDS University, Ajmer and Nirma Institute of Management, Ahmedabad. He headed the various
funded research studies sponsored by government agencies. He has done 4 months Faculty Development
Program at Indian Institute of Management, Ahmedabad. Dr. Kumar has published books and papers in
various journals, presented papers and delivered lectures in national and international conferences and also
published newspaper articles at national level. He was honored as Honorary Member Advisory Board,
Institute of Entrepreneurship, Mumbai. He has widely traveled abroad.

Renu Sharma is Masters in International Business Management from Lucknow University. She currently
offers consulting services in branding and management research through her organization Game Plan
Consulting Services, New Delhi. She has worked with IIFT, IMI, IIRM and ISIM and has around 14 years
of experience. Her expertise includes; International Business and Communication Design. She was selected
under the global program of Goldman Sachs: 10,000 Women. She has published papers in various journals.
She has organized seminars and presented paper in national and international conference.

Dan Coughlin is a leading authority on managing for long-term business success. He is a business keynote
speaker, seminar leader, and executive coach on leadership, innovation, and branding. He is also the author
of five books on generating sustainable, profitable growth. His clients include McDonald's, GE, Toyota,
Coca-Cola, Marriott, Prudential, RE/MAX, Ace Hardware, Jack in the Box, Boeing, Abbott, Denny's,
Subway, Holder Construction, Kiewit, Ace Hardware, St. Louis Cardinals, and more than 200 other
organizations. Visit www.thecoughlincompany.com.

Dr. V. Tulasi Das holds Ph.D in Management, Master of Philosophy (M.Phil), Master Degree in Business
Administration (MBA), Human Resource Management (MHRM), and Bachelor in General Law (BGL) and
Doctor of Philosophy. Currently he is working in the Department of Human Resource Management,
Acharya Nagarjuna University, Guntur, Andhra Pradesh. He has over 17 years of teaching experience in
teaching, research and allied activities in the area of HRM, Management and General aspects of importance.
He has having 35 publications in various national and international journals, attended and presented papers
in about 54 national seminars and 10 international conferences.

Prof. Noorbasha Abdul is at present heading the Department of Commerce and Business Administration,
Acharya Nagarjuna University, Guntur, Andhra Pradesh. He has over 30 years of teaching experience
including research and allied activities. He has guided 09 Ph.Ds and 15 M.Phils, and having 45 publications
in various national and international journals and he is also the author of 5 books.
He has served as Chairman of Board of Studies, Department of Commerce and Business Administration and
Special Officer UG Exams.

100 l

Author Profile

Prabir Kumar Datta is currently working as a Senior Consultant with Consulting Engineering Services (I)
Pvt. Ltd., Indian Port Association, Indian Maritme University, International Sea Ports(I) Pvt. Ltd.,
BMTC(I), etc. He is a Mechanical Engineer/Marine & Material Handling. He has over 42 years of experience.
His experience include container handling equipment/system, dry bulk cargo handling equipment/system,
operation & maintenance of port equipment and safety aspects. He was the Proof Consultant for design
review for a number of B.O.T.port projects in India and abroad including Gangavaram Port. He is a visiting
faculty of Indian Maritime University Kolkata campus and IISWBM. He got life membership of various
Professional bodies & Institutions. He has worked with Calcutta Port Trust/Haldia Dock Complex.
He is empanelled with UPSC and MSME in the Experts panel of Mechanical Engineers. He has delivered
lectures on various topics in the seminars and conferences organized by different Institutions/Associations.
K.K. Kapila is the Chairman and Managing Director of Intercontinental Consultants & Technocrats Pvt.
Ltd. (ICT). He is a Fellow of New York Academy of Sciences, a Chartered Civil Engineer and a Fellow of
The Institution of Engineers (India).
He is also the Chairman of International Road Federation (IRF) and the first non-European unanimously
elected to this position.
Dr. B. Viswanathan is a faculty at the National Centre for Catalysis Research at the Indian Institute of
Technology, Madras. His areas of interest are Solid State Materials, catalysis, energy systems and
information science. He has nearly five decades of research experience.
Prof. M. Guruprasad is currently Associate Professor and Head of Academics at AICAR Business School,
Mumbai. He has over 15 years of experience in Research and in Management Education. He has published
over 100 articles in various Journals, conferences, industry magazines and newspapers. He has conducted
workshops and training programmes in research, economics as well as other areas of management. He has
guided numerous academic and live research projects. He has authored a well-known column known as
“Economics for Everyone” for the past four years.
Dr. G. S. Upadhyaya has served as Professor with IIT Kanpur for more than 25 years and presently provides
consultancy with emphasis on materials, plant trouble-shooting, research lab planning/management and
HRD for metallurgical industries. Prof. padhyaya has published more than 300 original papers and authored
13 books on a wide range of PM materials. He has also been on the editorial board of numerous International
Journals related to materials. Apart from being a member of various national and international institutes,
Prof. Upadhyaya is a full member of the International Institute for the Science of Sintering, the only living
Indian to achieve this honour.

101

Author Guidelines
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Author of article, month & year of journal, title of article in inverted commas, title of journal underlined or in italics, Volume of
journal, Issue number, Page number of the journal that the article begins on, or pages it starts and finishes on. For example : Fage,
J.D. 1989 "African Societies and the Atlantic Slave Trade" Past and Present no. 125, November 1989 pp 97-115.
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Higher Education Supplement p.vi cols 1-5.
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problems, In: Miller RE, Thatcher JW, Complexity of computer computations. New York, Plenum Press, pp. 85-103.
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Aquilano N.J., and Jacobs F.R., 2002, Operations Management for competitive advantage, Tata McGraw-Hill Publishing Company
Ltd, New Delhi, India.
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for queueing systems with periodic review. Unpublished Ph.D thesis, University of Florida, USA.
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'Coordinating family and school: mothering for schooling', Education Policy Analysis Archives, vol. 3, no. 1, viewed 12 February
1997, <http://olam.ed.asu.edu/epaa/>.
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102 l

Author Guidelines

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Lodhi Road, New Delhi – 110003
Tel.: 011 - 24602915, 24601533, 24602601
Fax: 011 - 24602602
Email: consultingahead@cdc.org.in
Website: www.cdc.org.in

103

Birla Institute of Technology & Science Consultancy Development Centre

Contact : PROGRAMME COORDINATOR (MSCM) DEAN
Consultancy Development Centre Work Integrated Learning Programmes Division
India Habitat Centre, Core - IVB, Lodhi Road, New Delhi - 110003 Birla Institute of Technology & Science, Pilani (Rajasthan)
Tel: 011 - 9811367775 (M), 2468 2055 (D), 24602601, 24601533, 24602915 Tel : 01596-242210 Fax : 01596-244183
Fax: 011 - 24602602 Email: sureshk@cdc.org.in, Website: www.cdc.org.in Website: www.bits-pilani.ac.in

Consulting Ahead July,2012

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