1. PAY CELL SYSTEMS
To Provide Alternative Payment
Solutions in the Prepaid Wireless
Industry

2. Retailer Market
• 59,543 Retail Wireless Businesses in the US.
• 146,294 Convenience Stores in the US.
• Debit Card Companies
• MLM Members (Vitel, ACN, Lightyear & Solavei)
• ISO Distributors

3. Market
• Retailers
• Direct Consumers

4. Problem
• Businesses that fulfill payments for prepaid
wireless customers are not equipped to
accept payments by all available methods.
• Most businesses fulfill payments with cash,
in-store.
• Existing airtime vendors do not provide
businesses with additional payment fulfillment
method.

5. Solutions
• Provide a system that gives retail businesses
the ability to accept payments by phone,
online, smart phone, e-check and text
messaging.

6. Consumer Market
• Wireless market accounts for $178 billion in Revenues
• Prepaid wireless accounts for 29.2% of market.
• Prepaid wireless subscribers top 100 million in June of 2012 (1/3 of
the entire market)
• 65% of all new service activations are with prepaid wireless.
• US Market Trends for Prepaid Wireless:
– 70% China
– 80% Latin America
– 65% Europe

7. Problem
• Customers don’t understand how to pay for
service.
• Many prepaid providers do not provide after
hours customer service to fulfill payments
requests.
• Jan-March Google Search Statistics
– 21,291 clicks & 358,000 impressions.

8. Solutions
• Dedicated vanity payment phone numbers
and abbreviated dialing codes.
– Example Simple Mobile:
– Dial Toll Free 855-6-SIMPLE
– Dial **PAYSM from Any Cell phone
• Pay by E-Check
• Pay by Text Messaging
– Text the word “PAY” to 8722228227
• Smart Phone Enabled Web Site

9. TEAM
• C. Jibril Sulaiman II (CEO and Founder)
• Serial Entrepreneur– Left college after 2 years to start my first business.
• 10-year veteran in the wireless retail industry.
• Former owner and operator of several independent retail prepaid wireless stores
• Grossed as high as $3.4 million in one year of sales in prepaid wireless retail.
• Intimately familiar with many of the needs and concerns of today's wireless
dealers including: transaction reconciliation, product marketing, customer
retention, phone programming, support, airtime distribution and more.
• Cognizant of the core technologies and associated support strategies that are
used by many successful wireless dealers.
• Author of the upcoming E-book titled, "Making Money in Prepaid Wireless:
Understanding the Industry"

10. TEAM
• Rick Bhalla (Sales and Marketing Director)
• Top Ranking in B2B Sales & Business development on
Elance
• 15 Years Experience in Wireless Industry Marketing
• Specializes in B2B Sales and Business Development for
small, medium, startup, and International companies looking
to grow in US market.
• Many small, medium, startup and International companies,
lack the resources and time required to hire, train and deploy
sales professionals who can rapidly build a sales pipeline.

11. TEAM
• Thomas Auge (Frontend PHP Developer)
• Project Manager for Axel Springer AG
• Head of System Engineering for www.bild.de
• Senior Network and System Engineer for Dr.
Kramer Laboratories
• Top 5% or Higher Elance ratings in:
– Linux, TCP/IP, Ajax and CSS

12. Technology
• Proprietary fulfillment backend system
• Flexible IVR integration
• Hybrid Telephony / Text Messaging System
• Prime vanity number acquisitions that represent the
top prepaid carriers
– 855-6-SIMPLE , 855-45-PAGE & etc.
• Star Star Dialing Codes.
– **PAGEPLUS,**PAYSM, **PAYH2O & **NET10
• Flexibility to integrate with top level distributors
• Incentive based payment App for consumers
• 4 layer anti-fraud protection

13. Customers
• Direct Sales
– Prepaid Wireless Subscribers
• B2B Retail Channels
– Convenience Stores
– MLM Members
– Debit Companies
– Wireless Stores

14. B2B Customer Economics
• Revenue Per B2B Retailer
– $49.95 setup / $9.95 per month + $2 transaction fee +
.5% margin on cc processing fees
– $99.95 setup / $39.95 per month + .5% margin on cc
processing fees
• Revenue Per B2B Distributor
– $199.95 setup / $49.95 per month
– $299.95 setup / $149.95 per month
• Cost of obtaining a B2B retailer is always carried by the
distributor

15. B2B Customer Economics
• REVENUE SHARING FEE SCHEDULE
• A portion of the fee collected under the Agreement will be distributed to Distributor based on
the following schedule.
•
Transactions occurring that are $25 or greater ($2 convenience fees)
• 500-2499 transactions will yield a payout of $0.25 per transaction (12.5% of the convenience
fees)
• 2500-4999 transactions will yield a payout of $0.35 per transaction (17.5% of the
convenience fees)
• 5000 plus transactions will yield a payout of $0.50 per transaction (25% of the convenience
fees)
•
Transaction occurring less than $25 ($1 convenience fees)
• 500-2499 transactions will yield a payout of $0.12 per transaction (12.5% of the convenience
fees)
2500-4999 transactions will yield a payout of $0.18 per transaction (17.5% of the
convenience fees)
5000 plus transactions will yield a payout of $0.25 per transaction (25% of the convenience
fees)

16. Direct to Consumer Economics
• Average revenue per customer
– $50.00
• Cost of goods
– $44.85
• Average cost to acquire each customer
– $1.25
• 20,716 payments by unique subscribers
– 2,900 Active monthly payments

17. Milestones
• Next 12 Months
• ANI (Automatic number identification) Enabled System
• Recurring Billing Enabled System
• Token Based Platform
• Text-to-Pay
• ILD Integration (30% margins)
• Incentive based App

18. B2B Partners
• ILD Partners
– Eric Itzkowitz – Voxcall
– Jeff Lauzon – EZPOSA
• Distributor Partners
– Kevin Dufresne – Totalcom
– Tino Patel – Skytelecom
• Debit Card Partners
– Alvin C. Rice – Banx, Inc

19. Competition
• Pay Cell Systems
• Phone, Web & Mobile • Competition
Web Based Platform • Web based platform for
• Text-to-Pay dealers
• Incentive Based • Recurring Billing
Payment App • ANI
• Multi-platform
Integration

20. Financials

21. Financial History

22. THANK
YOU!