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Structures of Twitter Crowds and Conversations Six distinct
types of crowds that form on Twitter,
based on the shape of the connections among the people who
talk about it
Marc SmithSocial Media Research
Foundationmarc@smrfoundation.or
g
Agenda
Social Networks and Social Media
Maps of social media
Positions and structures of interest:
- Key positions: Hub, Bridge, Island
- Key shapes: polarized, community, brand,
bazaar, broadcast, and support
Insights and actions:
- Identify current state
- Identify desired state
There are many kinds of ties….
http://www.flickr.com/photos/stevendepolo/325423832
Like, Link, Reply, Rate, Review, Favorite, Friend, Follow, Forward, Edit, Tag, Comment, Check-in…
“Think Link”Nodes &
Edges
Is related to
A B
6 kinds of Twitter social media networks
#My2K
Polarized
#CMgrChat
In-group / Community
Lumia
Brand / Public Topic
#FLOTUS
Bazaar
New York Times ArticlePaul Krugman
Broadcast: Audience + Communities
Dell Listens/Dellcares
Support
PublicationVisualizationAnalysisContainerProviders
Network Analysis Data Flow
Providers
Container
Analysis
Visualizatio
n
Publication
Social Network Maps Reveal
Key influencers in any topic.
Sub-groups.
Bridges.
Hubs
Bridges
Islands
http://www.flickr.com/photos/storm-crypt/3047698741
http://www.flickr.com/photos/library_of_congress/3295494976/sizes/o/in/photostream/
Clusters
http://www.flickr.com/photos/amycgx/3119640267
/
Crowds

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