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Using Pinterest In Your Business
1. USING PINTEREST
IN YOUR BUSINESS
Slideshow Series
Mastering the Art of Pinterest
Syndicated Riches is one of the DataPlex Technologies Family of Websites
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3. THE POWER OF PINTEREST
• Facebook post algorithm has 3 criteria
– Type of media used
– How relevant is the post
– How old is the post
• Facebook loves media, especially photos
• Photos are easily shared
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4. THE POWER OF PINTEREST
• Facebook uses photos to show ads or
Sponsored Stories
• Facebook weighs Pinterest posts the same as
photos
• Clicking on Pinterest post in Facebook brings
reader to Pinterest board
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5. THE POWER OF PINTEREST
• Readers share Pinterest photos within Facebook
or from Pinterest board
• Twitter & Google love Pinterest photos
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6. THE POWER OF PINTEREST
• Google weighs Pinterest heavily
• Having a Pinterest profile improves search engine
rankings for your name
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7. SETTING UP A PROFILE
• Request an invite from Pinterest home page
– This can take several days to receive
• Find a Pinterest post on Facebook & direct
message that friend to send an invite
– Much quicker process
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8. START PINNING
• Sign up process is easy
• Select a few people relevant to your business to
follow
• De-select suggest friends from other social media
who don’t have the same business focus
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9. START PINNING
• Create 5 pinboards relevant to your niche
• Don’t outwardly market anything
• Photos should be: eye-catching, gorgeous,
emotional, or uplifiting
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10. START PINNING
• Share your pins on Facebook & Twitter
• Like, Re-pin & Comment on other people’s boards
• These people should be relevant to your niche
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11. LET PEOPLE CONNECT WITH YOU
• Get “Follow Me on Pinterest” buttons from the
Goodies page
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12. LET PEOPLE CONNECT WITH YOU
• Embed your pins on your website
• Embed friends’ pins on your website
• Use the “Add +” button to add friends’ pins to your
boards
• Install the “Pin It” button on site to encourage
readers to pin your photos
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13. PINTEREST MISTAKES
• Self-promoting
• Posting negative or aggressive images
• Not crediting your sources
• Lifting content from sites not using Pinterest
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14. PINTEREST MISTAKES
• Sharing copyrighted images
• Losing your focus
• Not using keywords in board names & categories
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15. MAKE IT MOBILE
• See Goodies page for using mobile app
• Tell other social media followers about this
iPhone app
• Experts say Pinterest is better suited to mobile
use than Facebook
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16. MAKE IT MOBILE
• Pinterest offers:
– Mobile version of the site
– Content aggregation
– Strong mobile plan
– Mobile marketing category
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18. GREAT PINBOARD EXAMPLE
• Choose pinboard title using keywords
• Pin photos of ebooks or products useful to your
niche
• Use bit.ly links for easy download
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19. DRIVING READERS TO YOUR SITE
• Site should deliver exactly what pin promises
• Site should deliver high value
• Put a “follow me on pinterest” button on your site
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20. PUTTING PINTEREST TO USE
• Plan a Pinterest marketing strategy
• Search Pinterest to see what fellow pinners are
doing
• Read Pinterest guidelines for rules
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21. PINTEREST SUGGESTIONS
• Create themed group board for your niche
• Pin client images
• Create group scavenger hunt of pins
• Host a Pinboard tour
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22. PINTEREST SUGGESTIONS
• Throw a Pinterest party
• Monthly pinboard contest
• Use large infographic text
• Let your personality shine
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23. PINTEREST SUGGESTIONS
• Focus on lifestyle, not product
• Include keywords in Pinboard descriptions
– These suggestions courtesy of Edleman Digital’s “Digital Sharing:
Infographics” pinboard
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24. LINKING PINTEREST
TO FACEBOOK TIMELINES
1.Login to Pinterest
2.Click username in right corner
3.Click “edit profile” button
4.Scroll to Facebook section & turn slider to “on”
position
5.Select friends to share pins
6.Click “save profile” button
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25. HOST A PINTEREST Q&A
• Learn how to best use Pinterest
• Contact someone to interview you (optional)
• Host a webinar or teleseminar
• For best success –
– Pick a single theme
– Invite audience to submit questions beforehand
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26. CREATE A PINTEREST FAQ PAGE
• Offer tips, tricks & how-to info
– Might vault you in the Google rankings
• Take a screenshot of your page & upload to it’s
own pinboard
• Invite others to add their own “Pinterest FAQ”
pins
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27. ENABLE EMAIL SETTINGS
1. Login to Pinterest
2. Click on profile photo
3. Click “Change Email Settings” button
4. Select options
5. Specify who can see your email and/or contact
you
6. Enable Pinterest “news” emails
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28. MORE PINTEREST TIPS
1. Make full use of board descriptions
– 500 characters
– Use best keywords
– Attract viewers’ attention
2. Rearranging Pinboards
– Biggest photo will become “cover”
– Limit to 5 photos if you want all to be visible
– Last photo will always appear in left position
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29. MORE PINTEREST TIPS
3. Tag pins to specific Pinterest users
– Use the @ sign in front of Pinterest username
4. Use hashtags
– Put them in descriptions
– These are different from Twitter hastags
– Pinterest hashtags are similar to keyword
assistance
– Hashtags are clickable
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30. MORE PINTEREST TIPS
5. Focus on customers & clients
– What are their dreams, interests, goals, values,
ideals, truths, lifestyles
– Make product photos relevant to your intended
viewer
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31. MORE PINTEREST TIPS
6. Pinterest Search
– Search by pins, boards or people
7. Affiliate Marketing & Pinterest
– You can add prices to products
– You can send people to landing pages
– You can NOT post affiliate links to large online
retailers, such as Amazon
– Pinterest inserts their own affiliate links
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32. MORE PINTEREST TIPS
8. Report Pinterest bugs or problems
– bugs@pinterest.com
– help@pinterest.com
– hi@pinterest.com
9. Don’t overcomplicate it!
10. Spend 10 minutes every day growing your
following
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