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© 2015 Datalicious Pty Ltd
2
About Datalicious
■ Datalicious was founded in November 2007
■ Strong web analytics background & experience
■ 360 data agency with team of data specialists
■ Combination of analysts and developers
■ Blue chip clients across all industry verticals
■ Carefully selected best of breed technologies
■ Executing smart data driven campaigns
■ Turning data into actionable insights
© 2015 Datalicious Pty Ltd
3
Using data to fatten the funnel
© 2015 Datalicious Pty Ltd
4
Wide range of data services
DATA
Platforms
■ Data collection and processing
■ Adobe, Google Analytics, etc
■ Web and mobile analytics
■ Tag-less online data capture
■ Retail and call center analytics
■ Big data & data warehousing
■ Single customer view
■ Data mining and modelling
■ Tableau, Splunk, SPSS, R, etc
■ Customised dashboards
■ Media attribution analysis
■ Marketing mix modelling
■ Social media monitoring
■ Customer segmentation
INSIGHTS
Analytics
■ Data usage and application
■ SiteCore, ExactTarget, etc
■ Targeting and merchandising
■ Marketing automation
■ CRM strategy and execution
■ Data driven websites
■ Testing programs
ACTION
Campaigns
© 2015 Datalicious Pty Ltd
5
Team of data analytics experts
© 2015 Datalicious Pty Ltd
Growing global presence
6
San Diego
New York
Munich
London
Mumbai
Singapore
Manila
Hong Kong
Sydney HQ
Melbourne
Auckland
7
Best of breed technologies
© 2015 Datalicious Pty Ltd
8
Google Analytics Premium (GAP)
■ Full-service GAP offering including value-added services
to maximise return on platform investment for all clients
■ Clients can choose any 2 of the following value-added service
modules at no extra cost as part of their Datalicious GAP deal:
□ Module 1: Weekly tech & tag management support
□ Module 2: Monthly analytics & reporting support
□ Module 3: Quarterly testing & optimisation support
□ Module 4: Quarterly media attribution support
□ Module 5: Quarterly best practice review
□ Module 6: Annual data strategy development
© 2015 Datalicious Pty Ltd
9
Datalicious product development
10
Clients across all industries
insights@datalicious.com
www.datalicious.com

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Datalicious service overview

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  • 2. © 2015 Datalicious Pty Ltd 2 About Datalicious ■ Datalicious was founded in November 2007 ■ Strong web analytics background & experience ■ 360 data agency with team of data specialists ■ Combination of analysts and developers ■ Blue chip clients across all industry verticals ■ Carefully selected best of breed technologies ■ Executing smart data driven campaigns ■ Turning data into actionable insights
  • 3. © 2015 Datalicious Pty Ltd 3 Using data to fatten the funnel
  • 4. © 2015 Datalicious Pty Ltd 4 Wide range of data services DATA Platforms ■ Data collection and processing ■ Adobe, Google Analytics, etc ■ Web and mobile analytics ■ Tag-less online data capture ■ Retail and call center analytics ■ Big data & data warehousing ■ Single customer view ■ Data mining and modelling ■ Tableau, Splunk, SPSS, R, etc ■ Customised dashboards ■ Media attribution analysis ■ Marketing mix modelling ■ Social media monitoring ■ Customer segmentation INSIGHTS Analytics ■ Data usage and application ■ SiteCore, ExactTarget, etc ■ Targeting and merchandising ■ Marketing automation ■ CRM strategy and execution ■ Data driven websites ■ Testing programs ACTION Campaigns
  • 5. © 2015 Datalicious Pty Ltd 5 Team of data analytics experts
  • 6. © 2015 Datalicious Pty Ltd Growing global presence 6 San Diego New York Munich London Mumbai Singapore Manila Hong Kong Sydney HQ Melbourne Auckland
  • 7. 7 Best of breed technologies
  • 8. © 2015 Datalicious Pty Ltd 8 Google Analytics Premium (GAP) ■ Full-service GAP offering including value-added services to maximise return on platform investment for all clients ■ Clients can choose any 2 of the following value-added service modules at no extra cost as part of their Datalicious GAP deal: □ Module 1: Weekly tech & tag management support □ Module 2: Monthly analytics & reporting support □ Module 3: Quarterly testing & optimisation support □ Module 4: Quarterly media attribution support □ Module 5: Quarterly best practice review □ Module 6: Annual data strategy development
  • 9. © 2015 Datalicious Pty Ltd 9 Datalicious product development
  • 10. 10 Clients across all industries