Weitere ähnliche Inhalte Ähnlich wie BootCamp Landing Page Optimization (20) Mehr von Datalicious (20) Kürzlich hochgeladen (20) BootCamp Landing Page Optimization2. >
Short
but
sharp
history
§ Datalicious
was
founded
late
2007
§ Strong
Omniture
web
analy-cs
history
§ Now
360
data
agency
with
specialist
team
§ Combina-on
of
analysts
and
developers
§ Carefully
selected
best
of
breed
partners
§ Driving
industry
best
prac-ce
(ADMA)
§ Turning
data
into
ac-onable
insights
§ Execu-ng
smart
data
driven
campaigns
3. >
Smart
data
driven
marke-ng
“Using
data
to
widen
the
funnel”
Media
A;ribu-on
&
Modeling
Op-mise
channel
mix,
predict
sales
Targeted
Direct
Marke-ng
Increase
relevance,
reduce
churn
Tes-ng
&
Op-misa-on
Remove
barriers,
drive
sales
Boos-ng
ROI
August
2011
©
Datalicious
Pty
Ltd
3
5. >
What
methods
work
best?
Google:
“econsultancy
tes-ng
buyers
guide”
August
2011
©
Datalicious
Pty
Ltd
5
10. >
The
holy
trinity
of
tes-ng
1.
The
headline
– Have
a
headline!
– Headline
should
be
concrete
– Headline
should
be
first
thing
visitors
look
at
2.
Call
to
ac-on
– Don’t
have
too
many
calls
to
ac-on
– Have
an
ac-onable
call
to
ac-on
– Have
a
big,
prominent,
visible
call
to
ac-on
3.
Social
proof
– Logos,
number
of
users,
tes-monials,
case
studies,
media
coverage,
recommenda-ons,
etc
11. >
Online
form
best
prac-ce
Maximise
data
integrity
Age
vs.
year
of
birth
Free
text
vs.
op-ons
Use
auto-‐complete
wherever
possible
August
2011
©
Datalicious
Pty
Ltd
11
13. >
It’s
the
small
things
that
count
August
2011
©
Datalicious
Pty
Ltd
13
17. >
Use
unique
phone
numbers
2
out
of
3
callers
hang
up
as
they
cannot
get
their
informa-on
fast
enough.
Unique
phone
numbers
can
help
improve
call
experience.
August
2011
©
Datalicious
Pty
Ltd
17
20. How
many
survey
responses
do
you
need
if
you
have
10,000
customers?
How
many
email
opens
do
you
need
to
test
2
subject
lines
if
your
subscriber
base
is
50,000?
How
many
orders
do
you
need
to
test
6
banner
execu-ons
if
you
serve
1,000,000
banners
August
2011
©
Datalicious
Pty
Ltd
20
Google
“nss
sample
size
calculator”
21. How
many
survey
responses
do
you
need
if
you
have
10,000
customers?
369
for
each
ques-on
or
369
complete
responses
How
many
email
opens
do
you
need
to
test
2
subject
lines
if
your
subscriber
base
is
50,000?
And
email
sends?
381
per
subject
line
or
381
x
2
=
762
email
opens
How
many
orders
do
you
need
to
test
6
banner
execu-ons
if
you
serve
1,000,000
banners?
383
sales
per
banner
execu-on
or
383
x
6
=
2,298
sales
August
2011
©
Datalicious
Pty
Ltd
21
Google
“nss
sample
size
calculator”
23. >
Targe-ng
and
tes-ng
matrix
Test
Segment
Content
Success
Difficulty
Poten-al
New
Acquisi-on
Click,
Test
#1A
prospects
offer
A
order,
etc
Low
$50k
New
Acquisi-on
Click,
Test
#1B
prospects
offer
B
order,
etc
Exis-ng
Up-‐sell
Click,
Test
#2A
customers
offer
A
order,
etc
High
$100k
Exis-ng
Up-‐sell
Click,
Test
#2B
customers
offer
B
order,
etc
August
2011
©
Datalicious
Pty
Ltd
23
26. Apple
iPhone
4
black
August
2011
©
Datalicious
Pty
Ltd
26
27. >
Combining
ad
plalorms
On-‐site
Off-‐site
segments
segments
CRM
August
2011
©
Datalicious
Pty
Ltd
27
29. >
The
Datalicious
SuperTag
Easily
implement
and
update
Ad
any
tag
on
any
websites
without
Servers
IT
involvement.
Media
Paid
A;ribu-on
Search
De-‐duplicate
conversions
and
collect
media
a_ribu-on
data
to
boost
return
on
ad
spend.
Web
Affiliate
Analy-cs
SuperTag
Programs
Implement
complex
re-‐targe-ng
strategies
across
pla`orms
to
increase
response
rates.
Live
Behavioral
Chat
Targe-ng
A/B
Tes-ng
Enable
advanced
features
such
Heat
Maps
heat
maps,
tes-ng
and
live
chat
to
op-mise
conversions.
August
2011
©
Datalicious
Pty
Ltd
29
30. Contact
us
insights@datalicious.com
Learn
more
blog.datalicious.com
Follow
me
twi;er.com/datalicious
August
2011
©
Datalicious
Pty
Ltd
30