1. Daniel Cornejo Reyes
dacornej@cisco.com
Sales Specialist - Data Center
© 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential 1

2. 2007 2010 2013
5 Exabytes 21 Exabytes 56 Exabytes
per month per month per month
1.4 Billion DVDs 4.8 Billion DVDs 12.8 Billion DVDs
crossing the network crossing the network crossing the network
Source:
Cisco
Visual
Networking
Index
© 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential 2

3. Total 500 Million Total 35 Billion Total 50 Billion Total 500 Billion~
1/10th of a Device per 5 Devices per 7 Devices per 70~ Devices per
Person on Earth Person on Earth Person on Earth Person on Earth
2007 2010 2013 2020
Source: Forrester Research, Cisco IBSG
© 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential 3

4. Data Centers
Mobile Devices
Sensors
Data Center
Reference: J. Rabaey, “A Brand New Wireless Day,” Keynote Presentation, ASPDAC Jan. 2008
© 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential 4

5. Cloud
Virtualization
Web
Client Server
Minicomputer
Mainframe
1960 1970 1980 1990 2000 2010
© 2010 Cisco and/or its affiliates. All rights reserved.
© 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential 5

6. © 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential 6

7. • John Chambers and the
Cisco executive team saw
3 trends on the horizon
that would change the
Data Center
1. 10Gb Ethernet
2. X86 Evolution
3. Virtualization
© 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential 7

8. Wire Once and Walk Away
Management
& Control
Primary
Network
Unified
Fabric
Secondary
Network
Legacy Unified
Server = Application Server = Resource
• Inefficient • Efficient
• Complex • Simple
• High Cost • Lower cost
• Fragile • Agile
© 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential 8

9. SAN LAN LAN/SAN
Scalability
Nexus
7000
MDS
9500
Nexus
5000
Nexus
4000
MDS
9200
Nexus
2000
Nexus
1010
Nexus
3000
MDS
9100
Nexus
1000V
Cisco NX-OS: One OS from the Hypervisor to the Data Center Core
Convergence VM-Aware 10 GbE Fabric Cloud Mobility
Networking switching Extensibility
© 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential 9

10. © 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential 10

11. More than Just Transistors
• Moore’s Law wins
• Density of transistors will double
approximately every 2 years Gordon
Moore
• Migration from RISC/
Itanium/Unix to x86
• WW shipment of x86 servers up 25.3% in Q1
2010*
• Shipment of RISC/Itanium down 23.7% in Q1
2010*
*Gartner Study, June 2010
© 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential 11

12. More Than Just Software
• Virtualization is not new
It’s just mainstream now
• Changing the Data Center
Applications now move around in the
network
Driving different system requirements
• Integral piece of IT infrastructure
18.2% of all servers shipped in 2009 were virtualized*
Virtualization is a top priority for x86 servers*
* IDC Report, April 2010
© 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential 12

13. Operations and Maintenance Now ~80% of IT
Budgets and Growing
Logical Server Installed Base
Millions)
Spending
60
(US$B) Physical Server Installed Base
Millions) 60
$300 Admin Costs Dominate Budgets 55
50
$250 Virtualization = 45
Administrative Avalanche 40
$200
35
30
$150
25
$100 20
15
$50 10
5
$0
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
New server spending Power and cooling costs Server mgmt. and admin. costs
Source: IDC
© 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential 13

14. • Unified Fabric
• Common Compute Architecture
• Mainstream Virtualization
© 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential 14

15. Unify the Compute, Storage and Virtualization environments via The Network.
Reduces total cost of ownership
CAPEX: Up to 20% reduction
§
§ OPEX: Up to 30% reduction
§ Cooling and power efficient, cost-effective scalability
Increases business agility
§ Provision applications in minutes instead of days
§ Automation reduces service outages
§ Just-in-time resource provisioning
Investment protection
Industry standards-based
§
§ Co-exist with existing data center infrastructure
§ Leverage existing management applications via API
© 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential 15

16. Mgmt Server Over the past 20 years
• An evolution of size, not thinking
• More servers & switches than ever
• More cores, more memory
• More switches per server
• Management applied, not integrated
An “accidental” architecture
• Evolved by default vs planned design
Result: Complexity
• More points of management
• More difficult to maintain policy coherence
• More difficult to secure
• More difficult to scale
© 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential 16

17. Mgmt Server § Embed management Mgmt Server
§ Unify fabrics
§ Optimize for
virtualization
§ Remove unnecessary
switches,
adapters,
cables,
management modules
§ Less than 1/3rd the
support infrastructure for
a given workload
© 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential 17

18. § A single system that encompasses:
Network: Unified fabric
Compute: Industry standard x86 components
Capable: Optimized for virtualization
§ Efficient Scale
Wire once: Nearly the same effort for 1 or 320 servers
Fewer servers: More memory without more servers
§ Lower cost
Fewer servers, switches, adapters, cables
Less effort to install and grow
Lower power consumption
Fewer points of management
§ Unified management model
Single point of management with unsurpassed control
Dynamic resource provisioning optimized
© 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential 18

19. © 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential 19

20. Mgmt LAN SAN A
SAN B
© 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential 20

21. § 40% cost savings in cabling, fiber, patch § Up to 4 times more virtual machines per
cords and labor (86% cable reduction) kilowatt of power; minimum of 76 virtual
machines are being deployed per kilowatt
§ 30% more power available to servers of power
§ Traditional
50%+ physical servers in the same space Cisco Unified
§ of power Blade Server Computing System
© 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential 21

22. Blade Rack Mount
Form Factor Form Factor
Intel Xeon 7500 Processor Family
B440 M1 C460 M1
4S Servers
B230 M1
2S Servers High
Memory Small form
factor
Intel Xeon 5600 Processor Family
C260 M2
B250 M2
Extended Memory C250 M2
2S Servers
B200 M2 C210 M2 C200 M2
2-Socket Servers
SRE 700 / 900 SM
ISR G2-Integrated
Intel Core2 Duo
© 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential 22

23. Cisco Joins Computing’s Top Tier
UCS momentum is fueled by
game-changing innovation
X86 Server Blade Market Share, Q1 CY111
Cisco is quickly passing
established players in fastest
growing segment of x86
computing market 2
UCS After Two
Short Years
7400 UCS Customers WW
1.1B annualized bookings run
rate: +245% Y/Y
Source: 1 IDC Worldwide Quarterly Server Tracker, Q1 2011, May 2011 2 IDC Q4 CY10 Server Forecaster
© 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential 23

24. Which vendor would you perceive to be the most competent
to deliver on a fabric–based strategy in your enterprise?
Cisco
Dell
Egenera
HP
IBM
VMware
Other
Don’t Know/Not Sure
0 5 10 15 20 25 30 35 40 45
% of Respondents
Gartner report: Fabric Computing Poised as a Preferred Infrastructure for Virtualization and Cloud
Computing, February 11, 2011, George J. Weiss and Andrew Butler Report. ID number: G00210438.
You can read the full Gartner report here: http://www.gartner.com/technology/media-products/reprints/cisco/210438.html
© 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential 24

25. Challenges in the Journey to Private
Clouds
SLOW ROLL-OUT of POOR Operational
Applications VISIBILITY & CONTROL
CONSTRAINED UNPREDICTABLE
IT Resources System Integration
© 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential 25

26. Private Cloud Architecture and Portfolio
Cloud
Business Management
Application
Solutions Cisco Virtual
Virtual Desktop eXperience Tier-1
Infrastructure (VDI) Infrastructure Business Applications
Unified
Data Center
Solutions
Vblock FlexPod
Unified Unified
Unified Unified
Data Center Fabric
Network
Computing
Services
Infraestructure
© 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential 26

27. § Vblock Series 700 (MX)
Storage: EMC Symmetrix Vmax
Compute: Cisco UCS
Virtualization: VMware
Orchestration: Unified Infrastructure Manager
(UIM)
§ Vblock Series 300 (EX, FX, GX, HX)
Storage: EMC VNX
Compute: Cisco UCS
Virtualization: VMware
Orchestration: Unified Infrastructure Manager (UIM)
Designed for a Broad range of Organizations
© 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential 27

28. Cisco – NetApp – vmware
VMware
® ¡ Complete DC in one rack cabinet
®
vSphere
vCenter
®
¡ Base configuration supports 100,
300, 500 and 1,500 users for four
popular workload applications
simultaneously
®
Cisco – Virtual Desktop Infrastructure
UCS B-Series ®
– Microsoft Exchange
UCS Manager ®
– Microsoft SharePoint
®
– Microsoft SQL Server
Cisco Nexus – With headroom for multiple applications
family switches
Cisco 1000V ¡ Flexibility to support multiple classes
of compute and storage in a single
FlexPod™
®
NetApp FAS
10 GbE/FCoE
Proven, Flexible, and Future-Proof Data Center Solution
© 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential 28

29. © 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential 29

30. § 60% greater density of virtual
desktops per server blade
§ 1/3 cost of networking
Partner Solution
App App Data
infrastructure Elements
§ UCS Service Profiles Desktop O/S
§ Bandwidth optimization and Rich
Media acceleration Desktop Virtualization S/W
VMware/Citrix
§ Over 20% savings per seat* vs.
competitors Hypervisor
Storage Virtualization VMware/Citrix/Microsoft
§ Removes VDI deployment
barriers
Cisco Cisco UCS Platform
§ Combined joint partner solutions Cisco MDS9000
with industry leaders Nexus Family
Cisco
Cisco
Cisco
ASA
WAAS ACE
§ Cisco Validated Designs &
Services to accelerate customer
success
Unified Unified
Unified
Fabric Network Services
Clients Computing
WAN Cisco Data Center Business Advantage Framework
Virtualized Data Center
© 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential 30

31. VDI/VXI – Cisco virtual desktop solution
Cisco CIUS
© 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential 31

32. § Virtual Desktop Solution
§ Lower Opex and TCO
§ Security
§ Central Managment
Video Out
Virtual
Desktop
HDMI
USB/BT
Cisco Keyboard/
Cius Mouse
© 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential 32

33. Other VXI Clients
© 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential 33

34. Other VXI Clients
© 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential 34

35. Unified Communications and Collaboration
Customer 1
Customer 2
Customer 3 Customer 4 Customer 5
Pure Hosted Hybrid Remote Managed On Prem Dedicated / Private Network

36. Cisco Intelligent Automation for Cloud
Service Catalog and Self-Service Portal
Cloud Automation Pack
newScale FrontOffice Suite
Global Orchestration & Reporting
Cisco Tidal Enterprise Orchestrator CMDB
Adapter Framework
IT Service
Management
OS / Software
Hardware Virtualization Provisioning
Tools
Managers Managers Cisco Tidal Server
eg. UCS Manager, Tivoli eg. VMware vCenter Billing/
Provisioner Chargeback
Monitoring &
Governance
Compute Virtual Network Storage
Resources Infrastructure Resources Resources
© 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential 36

37. © 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential 37

38. • 300 locations in • 300,000 sq ft of
165+ countries DC space
• 450+ offices • 28 MW of UPS power to
raised floors
• 90 data centres and
server rooms • 57% servers virtualised
• 72,000 + employees • Virtualisation goal = 80%
© 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential 38

39. Resilient Leading
Technologies
Tier III UCS
Nexus
Green
PUE 1.35
Operational
Excellence
Air-side economizers
Rotary UPS
MVDC
LED lighting
Flexible Customer
Friendly
Expandable
Multitenant Tours and displays
Allen, Texas
© 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential 39

40. (1MW 10,000 sq ft)
March 2009
© 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential 40

41. Resumen
§ 1MW UPS al piso
§ 12 kW/rack
§ Rack de Chimeneas
§ TO3R
§ 21 Pods
To3R
§ Nexus 5000
§ Console
§ Nexus 2000
Core
§ Nexus 7000
§ Catalyst 6500
§ MDS
Virtualización: VMWare
Storage: NetApp y EMC
Panduit - Emerson
March 2009
© 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential 41

42. Nuevo diseño – Impacto energético utilizando Unified Computing
Diseño Unified Comparación
tradicional Fabric
Pod Racks
# Rack 135 72 63 menos
Cableado Ahorro ~5500
cables.
Fibra 4,320 1,008 5,472 menos Aprox
(40%.
$1.1M)
Cobre 2,160
Energía
Centro de Datos (kW) 1,000
Almacenamiento (kW) 247 25% 21%
Red Centro de Datos 186 19% 8%
(kW) ~30% más
energía para
Otras Redes (kW) 79 8% 8% servers
Disponible para 488 49% 63% 129%
Servidores (kW)
March 2009
© 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential 42

43. Cisco IT
Tradicional Unified Fabric UCS Mayor
Eficiencia
DC efficiency 100% 130-150% 130%
170-200%
10,000 sq ft, 1 MW
~40%
Cableado $2.7 millones $1.6 millones $1.6 millones
Ahorro en
Cableado
# Servidores 720 930 -1080 1,200-1,400
Físicos
# Máquinas 7200 9,300-10,800 12,000 a
12,000-28,000
28,000
virtuales VM máquinas
virtuales
VMs – en el
mismo DC
© 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential 43

44. Compute TCO
Virtualisation> Unified Computing > Cloud
($/Qtr/OS instance)
$4,000
$3,500
$3,000
Average TCO
$2,500
Today
$2,000
-27% TCO Virtual
$1,500
-27%
$1,000 IT Maintenance/
IT Maintenance/ IT Maintenance/ IT Maintenance/ IT Innovation
$500 IT Innovation IT Innovation IT Innovation
60/40 40/60 40/60
70/30
$0
Legacy (rackmount); all Legacy; medium Current state; 46/54% Target state; 100% UCS/
physical virtualization (54%) Legacy/UCS; 75% Cloud; 80% virtualization
Virtualized
Delivery 6-8 weeks 2-3 weeks 15 mins VM 15 minutes
Time (on demand ) (manual ) (2-9 days E2E) (self -service)
© 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential Updated: Q2FY11 44

45. www.cisco.com/go/virtualdatacenter
© 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential 45

46. Ready for the Cloud?
Hybrid
Public Cloud
Cloud
Private
Cloud
Automation
Virtualization
Consolidation
© 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential 46

48. Typical Bare-Metal Average Virtual
TCO ($/Qtr) 8 CPU core + 32 GB 2 vCPU core + 4 GB
@ Dedicated Linux @ Silver* Linux
UCS blade + UCS blade +
Legacy Rack Mount Legacy Rack
Unified I/O (N7K) + Unified I/O (N7K) +
+ Cat6k Mount + Cat6k
CITEIS CITEIS
Arch and Design 135 135 135 135
Implementation 122 20 69 9
Operation 421 271 483 314
Automation - 41 - 41
Software 30 30 119 119
Equipment 2212 1723 256 200
Facility 840 507 97 59
Total 3759 -27% 2727 1160 -24% 877
“Using the same components (processor and memory), the combination of Unified Computing,
Unified I/O and Automation results in 27% savings for bare-metal and 24% for virtual offerings.”
*Silver = 50% CPU resource reservation; 75% Memory resource reservation, Includes DC Networking and SAN, excludes actual
storage consumption, Based on normal discount for Legacy (3rd party) & Cisco UCS
© 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential Updated: Q2FY11 48