Why did the verb 'slow' become a synonym for ' lasting', ' decelerated' and 'naturally'? How died the term spread? To what is it grown? This presentation draws a bow from the protest against McDonald's to 'Slow Cinema ' .
As a graduate Information profesional Alice Scheerer researches product stories and corporate histories and observsd trend developments.
Info and contact : http://alicescheerer.de
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2014 a story of slow in media
1. Alice
scheerer
A story about
SLOW in media
Graduate in information engineering &
management
Product Chronologies,
Trend Analytics and Corporate Blogging
AliceScheerer.de
2. 2 of 28A story about SLOW in the media 22.10.14
Different meanings of
SLOWâș
Originally: slog-going
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Transport: non-hazardous, calm
âș
Behavior: carefully, cautiously
âș
Slow Food: enjoyable, sustainable
âș
Blogs & other media: sound, well researched,
with background information
âș
Movie: Long settings, little or no narration
3. 3 of 28A story about SLOW in the media 22.10.14
1983/1987 - The Discovery of
Slowness
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Sten Nadolny added a
fictitious slowness to the
biography of Sir John
Franklin,
âș
At the beginning it was
considered as handicap
âș
Ultimately insistence and
thoroughness led to success âș
In Germany title of
manager seminars about
deceleration
4. 4 of 28A story about SLOW in the media 22.10.14
1986 â Slow Food instead of
Fast Food
Source: Wikimedia Commons
âș
Origin of today's
understanding of
'slow' is the 'Slow
FoodÂź Organization'
âș
It grew in 1986 out
of the protest
against the
opening of the first
McDonald's
subsidiary in Italy,
at the Spanish
Steps in Rome
5. 5 of 28A story about SLOW in the media 22.10.14
Slow FoodÂź
-Protest:
A partial success
Source: Wikimedia Commons
âș
The restaurant was opened on 20.03.1986.
âș
However, at an unattractive place.
6. 6 of 28A story about SLOW in the media 22.10.14
1996 - Slow FoodÂź
and its
media
âș
Between 1996 and 2006,
'Slow Food Âź' issued a
magazine called Slow
âș
Since 2004, slow food is
issued, at first only in
Italian
âș
The number of national
expenditure varied over
the years
âș
Reports about
winemakers, farmers,
traditional working
fishermen, farmers
and shepherds
7. 7 of 28A story about SLOW in the media 22.10.14
1990 â Association for the
Delay of Time
âș
Founded in 1990 by
Professor Peter Heintel
(Klagenfurt)
âș
Calls on the reflective
use of time
âș
wants to give daily
living aids by lectures
and in media
Memebers should "commit
themselfes to stop and invite
to think where blind
activism and andparticular
interest produce false
solutions."
Source: zeitverein.com
8. 8 of 28A story about SLOW in the media 22.10.14
1999: Cittaslow / Slow City
âș
Founded in Orvieto by
the mayors of some of
Slow FoodÂź cities
âș
Germany: Vereinigung
der lebenswerten
StÀdte
(cittaslow.info)
âș
2001: Hersbruck is the
first german Cittaslow
âș
âș
Representatives of
'Slow FoodÂź' are
members of the
coordination
committee
9. 9 of 28A story about SLOW in the media 22.10.14
2000: Slow Travel
âș
2000: First website
with the title 'Slow
Travel 'published
(slowtrav.com)
âș
To travel delightful
instead of 'hopping'
âș
2009:
Slow Travel Manifesto
âș âș
Slow travel guides by
Bradt
10. 10 of 28A story about SLOW in the media 22.10.14
2001: âGanbaranai!â
'Donât go for it!'
âș
Slogan by the
prefecture of Iwate as
reaction on âGanbare!
Got for it!â
âș
Slow Life Manifesto
âș
Slow Education: less
attention to academic
achievementâ [..]
enjoy arts, hobbies,
and sports
âș
2002: Foundation of
Japan for Sustainability
(japanfs.org)
11. 11 of 28A story about SLOW in the media 22.10.14
2002: First âSlow Life Cityâ
in Japan
âș
After a month of testing
'slow life', Kakegawa
declares itself a âSlow
Life Cityâ
âș
2003: After Kakegawa
as a pioneer, the
âCoalition of
Slow Life Citiesâ formed
in Japan
âș
The Slow Life Cities
don't belong to
Cittaslow
Kakegawa Slow Life Bus
Bildquelle: Wikimedia Commons
12. 12 of 28A story about SLOW in the media 22.10.14
Slow Life in Japan
und and its media
âș
Ku:nel: Eat and Sleep
âș
Slowliving
âș
Arne (selfpublished)
âș
Natural Lifestyle
13. 13 of 28A story about SLOW in the media 22.10.14
2002 / 2004: Slow Design
âș
Slow Design is a kind of
Design Thinking
âș
Caroly Strauss establishes
Slow Design Lab
âș
2003: Alastair Fuad-Luke
uses the term in his
EcoDesign Handbook
âș
2006: Slow+Design
conference and manifest
by the Slow Food
Organisation
âș
âș
2008: Fuad-Luke and
Strauss announce the
Slow Design Principles.
Faultier als Maskottchen, Symbolbild
15. 15 of 28A story about SLOW in the media 22.10.14
2005: Slow Life and
its Media
âș
2005: LandLust
(Landwirtschaftsverlag
GmbH )
âș
Intended as an
agricultural magazine,
used as a city escape
âș
Sands for an original,
but contemporary
lifestyle
âș
2012: LandLust still
a top-seller
16. 16 of 28A story about SLOW in the media 22.10.14
2013: LandLustand its clones
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In 2012 the LandLust (CountryPleasure)
magazine sold more than a million issues, more
than the popular political magazine âDer Spiegelâ.
âș
The steadily increasing sales since 2005 called
numerous imitators into action.
âș
According to meedia.de, an end to this trend is
not in sight.
âș
2013: LandLust organizes travel for readers ans
issues the regional travel magazine HimmelBlau.
17. 17 of 28A story about SLOW in the media 22.10.14
2009: Slow Life and
its media
âș
2009: âSlow Magazineâ
in Australia
âș
Lifestyle without
fashion
âș
Tips for sustainable
construction,
excursions, home
stories
âș
âFor those who think life
is too fastâ
âș
2013: Circulation is
steadily increasing.
18. 18 of 28A story about SLOW in the media 22.10.14
2007: Slow Retail
âș
Management
consultancy by
Alexander von
Keyserlingk
(Duesseldorf)
âș
Bloggs at
blog.slowretail.de
âș
Aims to slow down the
process of retail
âș
2013: First
SlowRetail-Seminar
19. 19 of 28A story about SLOW in the media 22.10.14
2006 / 2013: Slow BloggingManifesto
âș
2006: Todd Sieling, Software Product
Designer, publishes the
Slow Blogging Manifesto in his âslow blogâ
âș
The New York Times reported on the
manifesto at 23.11.2008.
âș
To date, this manifesto is mentioned again
and again and manifestos
with the same name aris, z.B. in TOTS100, a
parenting blog in the UK.
20. 20 of 28A story about SLOW in the media 22.10.14
2009: Slow Media
âș
2009 the term 'slow media'
emerged for the first time on
the web
âș
One of the first mentions was
at the âDriftless Center for
Slow Mediaâ in Wisconsin, a
second-hand bookshop.
âș
02.01.2010: The 'Slow Media
Manifesto' gets written in
Bonn and Stockdorf.
21. 21 of 28Eine Geschichte vom SLOW in den Medien22.10.14
2009: Slow-TV in Norwegen
âș
Sometimes on TV after
midnight in Germana,
but a hit in Norway: Trips
by train and boat in real-
time
âș
Meanwhile, there are also
theme-based all-day
programs, eg about wool
âș
âThrough courageous
transmitters,
spectators come to
rest and relax.â
âș
Thomas Hellum 2014 at the
Media Convention in Berlin
22. 22 of 28A story about SLOW in the media 22.10.14
2011: Slow Cinema
Slow cinema is a genre of
art cinema film-making
that emphasizes long takes,
and is often minimalist,
observational, and with
little or no narrative. It is
sometimes called
"contemplative cinema".
âș
Since 2011, the
term 'slow cinema'
for movies with
long takes and
little to no
narration is used.
Quelle: Wikipedia
23. 23 of 28A story about SLOW in the media 22.10.14
2013: Slow the Film
âș
Slow Cinema
âș
Long takes
âș
No Narration
âș
Pieces of wisdom by
Thich Nhat Hanh
âș
Shot in Stuttgart City
Forest
âș
Only animals as
performers
âą
24. 24 of 28A story about SLOW in the media 22.10.14
2013: Slow the Film
âș
Premiere am 23. Mai
2013 in Stuttgart
âș
Regisseur: Sascha Seifert
âș
Produzentin: Nicole
Ackermann / Mouna
âș
Sustainability
Marketing / Social Media:
Johannes Brehme
âș
Im Web unter:
slowthefilm.com
25. 25 of 28A story about SLOW in the media 22.10.14
About Alice Scheerer
âș
Product Chronologies
âș
Trend analytics and
corporate blogging
âș
Read more about
tradition and
downshifting at
SlowLifelab.de
âș
Professional & Blogger
topics:
AliceScheerer.de
âș
Contact:
alice.scheerer@
alicescheerer.de
âș
Twitter:
@dasBogenfenster
22. Okt 2014
28. 28 of 28A story about SLOW in the media 22.10.14
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âș
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