Executive Fire Briefing dengan topik "Play like a Pro with Social Media" di PPM pada tanggal 14 April 2011. Pembicara dan materi dari Bapak Edi Taslim.
18. HOW TO MAKE IT WORKS
• Establish Goals
• Meet the customer where they are
• Listen the conversation
• Choose the Social Channels wisely
• Engage with the customer
• Be Real
• Dont Spam!
Thursday, April 14, 2011
19. THE STRATEGY?
•Social Presence
•Social Sharing
•Social Integration
•Social Promotion
Thursday, April 14, 2011
21. SOCIAL SHARING
The Like button shows friends who have interacted with the
content and allows the user to connect to it, too.
Thursday, April 14, 2011
22. SOCIAL INTEGRATION
Kompas.com homepage, featuring Friends’ Activities & Recomendations
to shows the most popular content on your network
Thursday, April 14, 2011
23. SOCIAL INTEGRATION
The Live Stream plugin lets your users share activity and
comments in real-time as they interact during a live event.
Thursday, April 14, 2011
24. SOCIAL INTEGRATION
http://developers.facebook.com/showcase/
Thursday, April 14, 2011
26. MEASURING THE ROI
1. The Bottom Line
2. Increased Analytics
3. Increased Traffic
4. More Relationship
5. Better Brand Awareness
Thursday, April 14, 2011
