Mobile readership is growing massively but contributions still lag on mobile devices. More readers are being reached in new markets through mobile but editor acquisition and activation, especially on tablets, is on an upward trend. There is a tradeoff between encouraging more editors and allowing anonymous mobile editing. The trends show potential for aligning mobile contribution growth with the increased mobile readership.

1. Mobile trends
Wikimedia Analytics Team
Monthly Metrics Meeting
31 July 2014

2. Overview
readership and contribution trends
editor acquisition
editor activation
anonymous editing

3. desktop site mobile site app
desktop
tablet
phone
device
class
target site
Terminology

4. Global contributions and readership

5. Contributions desktop → desktop site
3,000,000
2,000,000
1,000,000

6. phone → appContributions

7. tablet → desktop site
Contributions
tablet → mobile site
phone → app phone → mobile site

8. Newly registered users mobile site

9. Editor activation
https://meta.wikimedia.org/wiki/Research:Mobile_editor_engagement/Editor_activation
EN

10. RU

11. FR

12. EN

13. Editor activation: tablets

14. Anonymous editors: tablets

15. Summary
massive asymmetry between readership and contributions
mobile is helping reach new markets
editor acquisition and activation on upward trend
tradeoff between editor activation and anon editing

16. Questions?
Thanks to: Leila Zia, Oliver Keyes, Aaron Halfaker, Toby Negrin,
Maryana Pinchuk, Dan Garry, Carolynne Schloeder