breast cancer awarness campaign from basics of breast cancer-right from ZERO TO SHE-RO our social philanthropic activity for betterment of women,to make them aware against deadly diseases-------BREASTCANCER. We teach them when and how to do self examination of breast.we try to allviate fear of chemotherapy and radiotherapy and precautions to be taken during tretment.

2. Dr.Darshna Pandya
Ashutosh Maternity & Surgical Hospital
RAJKOT

3. NBCAM
Breast Cancer
What every woman should know.
National
Breast Cancer
Awareness
Month

4. Pinktober
 Month Started In 1985 in American Cancer Society.
Involves
Government Media
NGOS
Cancer
Survivor
•Fund raising Charity Activity, Awareness Campaign

5. B: Be Aware,Brave and Bold
R: Risk Factor
E: EarlyDetection,Mammogram
A: Antomy Of Breast
S: Self examination
T: Treatment

6. C:-Can Happen To Any One
A:- Active and Happy Life Style
N:- Non Contagious
C:- Contraceptive Pills
E:- Empathy
R:- Recovery

7. What is Cancer?
Cancer is a broad term for a class of diseases
abnormal cells that grow in the body.

8. Etiology
 Genetics
Gene Mutation
 BRCA1 :BREAST
 BRCA2:OVERY
 APC:COLON

9. Etiology
 Non Genetics
 Obesity
 Alcohol
 Radiation
 Prolonged use of high
dose of O-C-Pills
 Pesticide
 Plastic
 Chemical Pollution Of
Water
• Tobacco
• ART TRETMENT
• Immunosuppression
• Early puberty-late
menopause

11. characteristics of cancer
 Uncontrolled mitotic divisions of cell
 Cell division is Much higher
 Normal Feedback Control Lost
 Uncontrolled Growth
 tumor formation
But all tumor are not
Malignant

12. Over 17 lakh new cancer cases in
India by 2020: ICMR

13. Breast Cancer Statistics
 Breast cancer is the most common cancer in
women worldwide and the second most common
cancer overall. It is a leading cause of cancer
death in less developed countries and the second
leading cause of cancer death in American
women, exceeded only by lung cancer.
 Around the World:
 Since 2008, worldwide breast cancer incidence has
increased by more than 20 percent. Mortality has
increased by 14 percent.

16. RISK FACTORS FOR BREAST CANCER
 Higher maternal age at first birth
 Reduced parity
 Each live birth results in a
decrease of 7% in relative risk
of breast cancer
 Reduced breast feeding
 For every 12 months of breast
feeding results in a decrease of
4% in relative risk of breast
cancer
 Obesity & “lifestyle” factors
 Family History of Breast cancer

18. Breast cancer

20. BSE-Breast self examination
monthly
 with right hand left
breast examined
 four quadrant and
armpit
 standing in front of
mirror
 nipple examination

23. MEMOGRAPHY

24. BIOPSY
 FNAC
 true cut biopsy
 incisional biopsy
 excisional
biopsy

25. Other investigation
PET AND CT SCAN
CBC,RFT, LFT
TUMOUR MARKER-CA15
.3,CEA
ER,PR,HER-2
 BREAST MRI
 S.ALK. PHOSPATASE

26. SURGERY
STARTED IN 19th century
Dr.william steward
MRM
 BCS- BREAST
CONSERVING SURGERY
 LYMPHNODE
DESSCECTION

27. CHEMOTHEPARY

28. RADIOTHEPARY

29. IMMUNOTHERAPY

30. ORAL CHEMOTHERAPY

31. A National Cancer Control
Program in Context
Primary
Prevention
Early
Detection
Palliative
Care
Curative
Treatment
Survivorship
Broader Social Context
Healthcare System

34. She-ro
Brave
Pleasant
Optimistic
Regain feminity
Breast
reconstruction
Prosthesis
Cosmetics