How Haitel can refresh its image and foster great relationships with its customers.

1. FAS A FAS
Darryl “Pasteur” Dieudonné

2. GOT A
MAKEOVER

3. SODOES IT REVEAL ITS
HOW
NEW FACE?

4. ONE WORD. TWO SYLLABLES.
FACEBOOK.

5. 500 MILLION.
Facebook users.
500 BILLION.
Minutes spent on Facebook every month.

6. IT’S KIND OF A BIG DEAL.
EVEN IN HAITI
BUT
Few cameras.
SO
Lots of faceless profiles.

7. OR
Basic, cheap cameras.
SO
Lots of teenie-weenie,
horrible quality pics.

8. TO THE
RESCUE!

9. OUT WITH
IN WITH
CHEAPO. WHOA!

10. HOW IT
WORKS:
1. Haitel sets up photo
booths.
2. It takes the pics.
3. Adds the new logo.
4. Uploads pictures to FB.
The makeover

11. 5. Person finds his/her pic.
6. Makes it profile pic. Tag it. Like it.
7. Friends get jealous.
8. They do it too.
9. Haitel gets fans/buzz.
10. Haitel maintains connection through
FB.

12. WHY IT
WORKS:
• Personal and organic.
• People feel special.
• Humanizes the company.
• Fresh and original.
• Helps restore Haitel’s
position as a pioneer.
• Cost effective.

13. NO CARDS?
NO PHONES?
Why bother?
Well, for starters, this lets you engage customers (current and potenDal) on a one‐on‐one basis. It’s
great customer service.
And that’s the compeDDve advantage Haitel should claim.
When it comes to ads and promoDons, Digicel and Voila will always outspend you. Billboards and
radio/TV spots get a lot of aOenDon. Sales too. But they’re not personal.
This is.
Good business is about building strong relaDonships with customers. There’s no beOer way to do it
than face‐to‐face. And Facebook‐to‐Facebook.
You can learn so much about your customers based on their profiles. You can wish them a happy
birthday, have conversaDons with them. They’ll feel heard and respected.
EmoDonal moDvators are more powerful than raDonal ones. So make self‐esteem, pride,
autonomy, and independence work for you. AUer all that’s what you sell. Not phones and cards.

14. SO 1999.

15. TADA!

16. WHY
STOP THERE?
• Best pic contest. Winners get printed posters
of the pictures. Posters are also posted in
their respecDve neighborhoods, creaDng local
celebriDes.
• Calendar featuring 12 most‐liked or most‐
commented pics.
• Top 3 pics get painted on the back of 3 bwas
fouye.
• There’s a lot more ideas where those came
from.

17. THANKS.
MERCI.
MÈSI.