A look behind the scenes at why Digitalhound, the digital marketing agency was set up including key personnel within the agency, philosophy and working ethics. With in-depth expertise in SEO and content mapping, and 2 quick case studies highlighting the challenges faced and results that was achieved.

1. DIGITALHOUND
SEO & CONTENT PLANNING
CAMPAIGN

2. Digitalhound – Who are we?
Digitalhound was formed by Darryl
Antonio & Gavin Tudball to address
a much needed gap in digital
marketing namely the application
of analytical data to fully exploit
marketing opportunities and future
growth potential for the clients that
it serves.
“Our core strength lies in our ability
to help businesses create and
maintain a reputable online
presence in order to attract,
engage and retain customers”.

3. Digitalhound – A Specialist SEO Agency
▪ Digitalhound uses core metrics data
from Google Analytics, ClickTale &
CrazyEgg to analyse and measure
market performance, identify site-
blockages and unearth hidden
growth opportunities.
▪ Eye tracking heat-maps, screen
capture and measuring conversion
funnels means that Digitalhound
can offer its’ clients deep consumer
activity insights to improve customer
journeys, lower bounce rates and
increase sales conversion ratios.

4. What’s in our DNA?
Although we live and breathe digital
marketing we’re not jargon focused
‘geeks’ who can’t string a normal
sentence together. Instead we firmly
believe in openly sharing our skills with
our clients who come from a diverse
range of sectors such as Travel, Fashion,
Data Services, Telecoms & Retail.
Delivering results are what we’re good at
and perhaps that is why 98% of our
clients have been with us for several
years, something that we’re justifiably
proud of.

5. Key Areas of Expertise
▪ Brand building
▪ SEO
▪ Conversion Rate Optimisation
▪ Social Media
▪ Traffic Generation
▪ Analytics
▪ PR
▪ PPC
▪ Content Creation
▪ Link Building
▪ Reputation Management

6. People – Strategic Account Lead
Darryl Antonio - MD
▪ An 19 year veteran of the digital
marketing industry, Darryl has
worked in agencies serving high
profile clients in some of the most
competitive online market sectors
as well as being retained as Lead
Consultant on several long term
projects for famous brands.
▪ A clear strategic thinker, Darryl is
well known for getting right to the
heart of the issues facing clients
and devising high performance
online solutions.

7. People – Resident WordPress Expert
Daniel Ward– Snr. Web Developer
▪ Daniel is an experienced Web
Developer who loves tinkering
around with various platforms most
notably WordPress and Joomla.
▪ His meticulous attention to detail is
second to none and has been
instrumental in creating highly
effective user taxonomies in
WordPress to improve SEO and
enable better user journeys.

8. People – Social Media Queen
Ann Williams – Head of Social Media
▪ Ann spent virtually most of her adult
life working as a Legal Secretary
before making a move into Social
Media.
▪ Completely at home with legalese,
she discovered her true passion lies
in being a brand advocate and in
using the power of social media to
build and nurture brand influence
and loyalty.

9. CLIENT – Case Study 1
COMPANY – OVERVIEW:
▪ 118118.com are leaders in business data
services.
▪ Recent search engine algorithm changes
resulted in a sharp decline in indexed
pages from 311,000 to just under 97,000
in Google with a subsequent substantial
loss of rankings across key search
categories core to the company business
model.
▪ Darryl Antonio was appointed as Lead
Consultant to immediately address the
loss of data indexation in Google, develop
an ongoing content marketing strategy
and improve keyword performance across
the Top 20 local business search
categories for 118118.com.

10. CLIENT – Case Study 1
COMPANY –
CHALLENGES FACED:
▪ Sifting through millions of records to
find common performance snags.
▪ Working with in-house developers to
completely revamp the web portal.
▪ Setting a ‘best practices’ adoption
timeline to facilitate site re-launch.
▪ Taking local staff and Senior
Management located overseas through
a journey of change.
▪ Competing against the clock to revert
the downward slide in indexations and
rankings.

11. CLIENT – Case Study 1
COMPANY -
PROCESS:
Full site audit to identify the following key
areas:
▪ Top performing cities by local search
categories.
▪ Local keyword performance within each
category.
▪ Visitor entry/exit points.
▪ Landing page performance hotspots.
▪ Content shortfalls.
▪ Site speed & bounce rates.
▪ Sitemap formats & canonical hierarchy.

12. CLIENT – Case Study 1
COMPANY -
SOLUTION:
It soon became evident that structural changes to the site were
necessary to counteract the de-indexing of pages in Google:
▪ Strict canonicalisation had to be adopted for each topic
category.
▪ Page titles and meta descriptions adapted to reflect new
criteria.
▪ Internal linking had to use shorter optimised keyword structures
under single sub-directory headings.
▪ LSI Keyword specific content to be deployed on every top
category identified page with stronger calls to action placed
above the fold.
▪ Custom error pages built to return the correct status code to
enhance search engine indexing.
▪ Content syndication initiated to disperse selectively to owned
and Social Media platforms.
▪ High quality link acquisition through PR, blogger outreach,
content syndication, video.

13. “Darryl was instrumental in making us
realise that root and branch changes
were vital to redress the current status
& galvanised the team into taking
specific actions to facilitate our
ongoing success. The outcomes being
achieved as a result are staggering to
say the least!”
TREVOR SAADI - CTO – 118118.com
CLIENT – Case Study 1
COMPANY
RESULTS:
Changes to the site architecture, improvement in
the internal linking structure and better quality
content across the site coupled with an aggressive
Social Media and content distribution strategy led
to a dramatic improvement in page indexation
and rankings across 18 of the Top 20 keyword
categories.
Page indexation in Google rose from 97,000
pages to 548,000 pages over a 12 week period
surpassing the previous company best of 311,000
pages prior to the decline.
Keyword rankings and visitor traffic has almost
doubled over that period from a high of 563,000
unique visits per month to 914,000 unique visits
per month.
Social Media – Facebook likes now stand at just
over 36,000 up from 17,453 at the time of
inception.

14. Work With Us...
▪ Digitalhound has over 19 years experience in taking businesses right from concept stage through to
ranking at the top of the search engines in some of the most competitive industries online.
▪ We understand deeply what search engines like Google are looking for and the methods that we employ
are in full harmony with their latest ranking algorithms.
▪ Social media is now a key component of good SEO and is placed at the very heart of every campaign
that we undertake.
▪ Our content marketing and syndication strategy is renowned for the potency of our syndication partners
in passing high quality links back to your site.
▪ We fully understand your brief and a key member of our staff has worked in your market sector for well
over 10 years.
▪ We’re friendly and approachable and most importantly we deliver consistently over-expectation results
for our clients.
Work with us to find out why 98% of our clients stay with us long term.