Super-charge your career by building your own brand on-line
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A presentation to the Future Forum 2015 organised by The NewspaperWork and held at the Hilton Sydney on Thursday September 10, 2015.
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Super-charge your career by building your own brand on-line
- 1. marketing management consultants Super-charge your career by building your own brand on-line Presented by Darren Woolley, TrinityP3 September 2015
- 2. marketing management consultants Who are you?
- 3. marketing management consultants Google Search You “If I want to find someone, the first thing I do today is Google them”.
- 4. marketing management consultants LinkedIn You “If it is work related I search for them on LinkedIn”.
- 5. marketing management consultants How big is your reputation now? In your current job? In your city? In your industry or profession? In your state? How about your country? Okay, what about the world?
- 6. marketing management consultants Google+ is a plus “Google+ simply means they know about SEO” SEO: Search Engine Optimisation
- 7. marketing management consultants Twitter what you have to say “Follow people with something to say and re-tweet the best stuff”
- 8. marketing management consultants Blog yourself “A blog is where your personal brand strategy comes together”
- 9. marketing management consultants It’s all About Me “If you just want to tell them all about you, look for a site like About.Me”
- 10. marketing management consultants Present yourself - Slideshare “A great way to show off what you really know”
- 11. marketing management consultants Perform yourself - YouTube “Audition for that next role by starring in your own production”
- 12. marketing management consultants Make yourself heard - Soundcloud “Podcasting is a great way to get people talking”
- 13. marketing management consultants Be yourself - Facebook “Facebook is an opportunity to show your personal side”
- 14. marketing management consultants Measure your Klout “Klout is a measure of your social media authority”
- 15. marketing management consultants Assess your Kred “Your online Kred is a measure of how often your social media content is shared”
- 16. marketing management consultants Evaluate your LinkedIn SSI “Even LinkedIn has got in on the act with a new measure of your social selling”
- 17. marketing management consultants Create your personal Gravatar “Gravatar gives you a consistent presence across all of your social media”
- 18. marketing management consultants The secret to building your brand Define your personal brand by interests, tone of voice etc Create a presence in platforms relevant to your audience Curate your content to reflect your brand strategy Invest time and effort in yourself every day Social media is about being social Take a long term view of brand and career
- 19. marketing management consultants But most importantly Have fun!
- 20. marketing management consultants Please feel free to connect here TrinityP3 Pty Ltd Sydney +612 9964 9900 Melbourne +613 9682 6800 Singapore +65 6631 2861 people@trinityp3.com www.trinityp3.com TrinityP3.com/blog/ @darrenP3 TrinityP3 TrinityP3.StrategicMarketingConsultants