1. Catalog Design darrel ROGERS Designed catalogs to promote Vitronic’s wide array of products and imprint capabilities for direct mail, sales presentations and trade shows. Coordinated and developed all phases, from layout, design, photo styling and pre-press through to the final printed piece. • Print Design • B2B

2. Brochure Design Designed brochures to promote Vitronic’s wide array of products and imprint capabilities for direct mail, sales presentations and trade shows. Coordinated and developed all phases, from layout, design, photo styling and pre-press through to the final printed piece. • Print Design • B2B darrel ROGERS

3. Flyer Design Designed flyers to promote Vitronic’s wide array of products and imprint capabilities for direct mail, sales presentations and trade shows. Coordinated and developed all phases, from product and logo design, layout, photo styling and pre-press through to the final printed piece. • Print Design • B2B darrel ROGERS

4. Promotional Card Design Designed calendars and their corresponding promotional pieces for sales presentations and trade shows. Coordinated and developed all phases, from calendar creation, photo selection, layout, design and pre-press through to the final printed piece. • Print Design • B2B darrel ROGERS

5. Product Logo Design Developed products and designed logos for specific target markets. Presented in ways which proved our placement and imprint advantage, confirmed our credibility and motivated the customer to make a purchase. • Logo Design • Color Scheme • Product Design • Material/Construction Design • Branding • B2B darrel ROGERS

6. Direct Mail Print Production Developed and managed content from multiple stakeholders to create corporate driven direct mail stitch-in catalog pages for all May Department Stores’ divisions. • Print Production • B2C darrel ROGERS

7. In-Store Print Production Developed and managed content from multiple stakeholders to create corporate driven in-store catalogs, which promoted specific programs and registries for all May Department Stores’ divisions. • Print Production • B2C darrel ROGERS

8. Direct Mail Print Collateral Developed and managed content from multiple stakeholders to create corporate driven direct mail blow-ins, post cards and gift cards for all May Department Stores’ divisions. • Print Production • B2C darrel ROGERS

9. Magazine Print Production Developed and managed content from multiple stakeholders to create corporate driven public relations magazine advertising for all May Department Stores’ divisions. • Print Production • B2C darrel ROGERS

10. Corporate Communication Design Designed newsletters, posters and announcements to support Human Resources communication. • Print Design • Internal darrel ROGERS

11. Print Marketing Developed all print marketing collateral to identify who the organization was, their core values, the services provided and the benefits of becoming a member. Defined and distributed to target audience through elementary school flyers and local publications. • Print Design • Branding • B2C darrel ROGERS

12. Program Logo Design Created logos for specific club programs that portrayed a professional, compelling identity and could be used year after year for print and web marketing initiatives. • Logo Design • Color Scheme • Branding • B2C darrel ROGERS

13. Brand Design Consolidated numerous outdated logos to create one consistent, professional brand within our market and to solidify a clear, credible identity with our competitors. This included on-ice identity for all levels of play and all print and web marketing initiatives. • Logo Design • Color Scheme • Branding • B2C darrel ROGERS

14. Team Logo Design Created identity for an elite level hockey program initiated to develop the talent from within two competing organizations. Designed logo that would attract families from both clubs. Created jersey’s, all print and web communication, and assisted in the direction of the program. • Logo Design • Color Scheme • Print Design • Branding • B2C darrel ROGERS

15. Apparel Logo Design Designed artwork for high school hockey team not sponsored by their school. Enabled the program to develop compelling merchandise for their target market, increased awareness, improved identity and game attendance. • Logo Design • Color Scheme • Branding • B2C darrel ROGERS