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The Future of Advertising. WTF?
1.
ing.
vertis Ad re of Futu The F? T W
2.
Hello.
Logic + Emotion David Armano darmano.typepad.com Sr. Partner, Dachis Corp @armano dachiscorporation.com
3.
The future of
advertising?
4.
W…T...F
5.
is going on?
6.
How should I
know? (I used to design websites)
7.
8.
9.
10.
But…
11.
here.
veryw e ns are he sig T
12.
13.
14.
Agency models are
broken.
15.
assembly line
16.
silos
17.
production
18.
pens.
e hap g Chan
19.
Craig is the
new David, Goliath is in trouble.
20.
With over thirty
million new classified advertisements each month, Craigslist is the leading classifieds service in any medium. ~Wikipedia
21.
From the makers
of subservient chicken
22.
23.
What? No Flash
Microsite?
24.
25.
The new copywriters
& art directors?
26.
Everybody
27.
From Passive Consumption
To Active Participation
28.
29.
100 people 100 blogs,
twitter accounts, facebook pages, etc. etc.
30.
31.
It’s the me-conomy,
stupid
32.
33.
Everyone will have
their 15 megabytes of micro-fame.
34.
Ok. Stay calm.
35.
36.
Screw that.
37.
38.
applications
39.
40.
ideas
41.
advertising agency, Crispin
Porter + Bogusky, “Our said it was time to bring back the Rabbit name.”
42.
interactions
43.
…and micro-interactions
44.
service
45.
46.
conversations
47.
48.
entertainment
49.
50.
products
51.
52.
goodwill
53.
54.
community
55.
56.
theatre
57.
58.
The future of
advertising?
59.
60.
amiliar?
m ore f ething Or som
61.
Viral videos
62.
63.
Don’t bet on
it.
64.
65.
a v io
r . i s beh future The
66.
Source: Wikipedia Complex-adaptive-system.jpg
67.
adaptive behavior (organizations +
individuals)
68.
h r iv
e . d a p t. T a v io r . A ce beh In flu e n
69.
70.
h e a
r ts ). s (a n d e m in d C hang
71.
72.
FTW
73.
74.
Thank You.
75.
David Armano Senior Partner,
Dachis Corp // dachiscorporation.com darmano.typepad.com // @armano tising. Adver f ture o The Fu F? WT
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