Template for writing a business plan by Darlene Newman, Ivy Capital Technologies.

1. Business Plan
Contact: Mr. Jones, CEO
Mobile: (555) 555-5555
Email: MrJones@gmail.com
.
Copyright © 2010 COMPANY NAME. All rights reserved

3. Business Name Here
Executive Summary
[Go to Section 5.02 and use our Wicked Start Executive Summary Example for a reference]
Property of [Company Name] Page 1 of 15

4. Business Name Here
Table of Contents
Property of [Company Name] Page 2 of 15

5. 1 Vision & Mission Statement [1 page]
1.1 Vision Statement [1-2 sentences]
[Go to Section 5.03 and use our Wicked Start Vision Statement Guideline as a starting point, or check out
our Example section for references.]
1.2 Mission Statement [1-2 paragraphs]
[Go to Section 5.03 and use our Wicked Start Vision Statement Guideline as a starting point, or check out
our Example section for references.]
1.3 Objectives of Sacred Night [3-4 paragraphs]
[Go to Section 5.03 and use our Wicked Start Vision Statement Guideline as a starting point, or check out
our Example section for references.]

6. 2 Industry and Company Description [2 pages]
2.1 Industry Analysis
[Go to Section 5.04 and use our Wicked Start Industry Analysis or SWOT Analysis Guideline as a starting
point, or check out our Example section for references.]
.
2.2 Company Description
[Go to Section 5.04 and use our Wicked Start Company Description Guideline as a starting point, or
check out our Example section for references.]
2.3 Product / Service Offering
[Go to Section 5.04 and use our Wicked Start Product/Service Description Guideline as a starting point,
or check out our Example section for references.]

7. 3 Market Analysis & Competitive Advantage [3
pages]
3.1 The Market Opportunity
[Go to Section 5.05 and use our Wicked Start Market Analysis Guideline as a starting point, or check out
our Example section for references.]
3.2 Target Market / Customer Profile
[Go to Section 5.05 and use our Wicked Start Market Analysis Guideline as a starting point, or check out
our Example section for references.]
3.3 Competition and Positioning
[Go to Section 5.05 and use our Wicked Start Competitive, 2X2 Matrix, SWOT Analysis Guidelines or our
Competitive Matrix Template as a starting point, or check out our Example section for references.]
3.4 Competitive Advantage
[Go to Section 5.05 and use our Wicked Start Competitive, 2X2 Matrix, SWOT Analysis Guidelines or our
Competitive Matrix Template as a starting point, or check out our Example section for references.]

8. 4 Marketing and Sales Plan [4 pages]
4.1 Unique Value Proposition
[Go to Section 5.06 and use our Wicked Start Marketing and Sales Plan Guideline as a starting point, or
check out our Example section for references.]
4.2 Pricing Strategy
[Go to Section 5.06 and use our Wicked Start Marketing and Sales Plan Guideline as a starting point, or
check out our Example section for references.]
4.3 Sales / Distribution Strategy
[Go to Section 5.06 and use our Wicked Start Marketing and Sales Plan Guideline as a starting point, or
check out our Example section for references.]
4.4 Advertising and Promotional Plan
[Go to Section 5.06 and use our Wicked Start Marketing and Sales Plan Guideline as a starting point, or
check out our Example section for references.]
4.5 Budget
[Go to Section 5.06 and use our Wicked Start Marketing and Sales Plan Guideline as a starting point, or
check out our Example section for references.]

9. 5 Operating Plan [3 pages]
5.1 Product Design and Development
[Go to Section 5.07 and use our Wicked Start Operating Plan Guideline as a starting point, or check out
our Example section for references.]
5.1.1 Facilities, Equipment, and Labor Requirements
5.1.2 Labor Requirements / Organization Chart
5.1.3 Production Process
5.1.4 Suppliers
5.2 Start-Up Schedule
[Go to Section 5.07 and use our Wicked Start Milestone and Timeline Guideline as a starting point, or
check out our Example section for references.]
5.3 Regulatory and Legal Requirements
[Go to Section 5.07 and use our Wicked Start Operating Plan Guideline as a starting point, or check out
our Example section for references.]
5.4 Capital Equipment and Budget
[Go to Section 5.07 and use our Wicked Start Operating Plan Guideline as a starting point, or check out
our Example section for references.]

10. 6 Management Team [2 pages]
6.1 Key Executive Team
[Go to Section 5.08 and use our Wicked Start Management Team Guideline as a starting point, or check
out our Example section for references.]
6.2 Board of Directors
[Go to Section 5.08 and use our Wicked Start Management Team Guideline as a starting point, or check
out our Example section for references.]
6.3 Board of Advisors
[Go to Section 5.08 and use our Wicked Start Management Team Guideline as a starting point, or check
out our Example section for references.]
6.4 Consultants / Professional Services
[Go to Section 5.08 and use our Wicked Start Management Team Guideline as a starting point, or check
out our Example section for references.]
6.5 Legal Structure, Executive Compensation and ownership
[Go to Section 5.08 and use our Wicked Start Management Team Guideline as a starting point, or check
out our Example section for references.]

11. 7 Risk and Contingency Plan [1 page]
7.1 Risk and Contingencies
[Go to Section 5.09 and use our Wicked Start Risk and Contingency Plan or SWOT Analysis Guidelines
as a starting point, or check out our Example section for references.]

12. 8 Financial Plan [4 pages]
8.1 Business Model
[Go to Section 5.10 and use our Wicked Start Financial Plan Guideline or Financial Model Template as a
starting point, or check out our Example section for references.]
8.2 Desired Financing
[Go to Section 5.10 and use our Wicked Start Financial Plan Guideline or Financial Model Template as a
starting point, or check out our Example section for references.]
8.3 Statement of Assumptions
[Go to Section 5.10 and use our Wicked Start Financial Plan Guideline or Financial Model Template as a
starting point, or check out our Example section for references.]
8.3.1 Revenue Assumptions
8.3.2 COGS Assumptions
8.3.3 Operating Cost Assumptions
8.4 Key Financial Data
[Go to Section 5.10 and use our Wicked Start Financial Plan Guideline or Financial Model Template as a
starting point, or check out our Example section for references.]
8.4.1 Income Statement – 5-Year Projections
8.4.2 Balance Sheet – 5-Year Projections
8.4.3 Cash Flow Statements – 5-Year Projections

13. 8.5 Break-Even Analysis
[Go to Section 5.10 and use our Wicked Start Financial Plan Guideline or Financial Model Template as a
starting point, or check out our Example section for references.]
8.6 Valuation and Investor Return
[Go to Section 5.10 and use our Wicked Start Financial Plan Guideline or Financial Model Template as a
starting point, or check out our Example section for references.]
8.7 Exit Strategy
[Go to Section 5.10 and use our Wicked Start Financial Plan Guideline or Financial Model Template as a
starting point, or check out our Example section for references.]

14. 9 Summary & Conclusion [1 page]
[Go to Section 5.11 and check out our Example section for references.]

15. Appendix [15 pages maximum]
[Go to Section 5.12 and check out our Example section for references.]