The document outlines strategies for a school to engage constituents and increase engagement on its Facebook page, including switching from a group to a page to feature more student photos, targeting current families and alumni, leveraging "celebrity" blogs from school leaders, and using Facebook to promote fundraising and for the head of school to do weekly chats. The overall goals are to incentivize more parents to like the page, promote it in weekly communications, and use Facebook to publicize future fundraisers.

1. Creating the WDS
Facebook Community
• Engaging our Constituents
• Increasing the # of likes on our Facebook
page
• Leveraging the “celebrities” of our
school

2. BringingOur Constituentsto Facebook
• Switched from a Group to a Page
• Pictures of the students
increased our likes & comments

3. BringingOur Constituentsto Facebook-
CurrentFamilies

4. BringingOur
Constituentsto
Facebook-
Alumni

5. FundraisingthroughFacebook:
HelpRestoretheShore

6. “Celebrities” at WDS
• Looking Out, Looking In-
Incoming HOS blog
• Susan’s Corner - Director of
Early Childhood monthly blog
post
• Coach’s Column– Weekly
update on team’s schedule
and accomplishments
• Weekly Tweets from Incoming
HOS

7. Social Media and Facebook Goals
• Incentive for parents to “like” us
• Head of School weekly Facebook “chat”
• Promote our page on weekly
communications
• Use Facebook to publicize future
fundraisers