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SRF - Social Media Bet

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Lisa Colton
Lisa Colton
Technologie
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Online Tools for Kiruv in the 21st Century Lisa Colton Founder & President Darim Online [email_address] 434.977.1170
Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Communications Revolution
Communications Revolution
Using Networks Smartly Unaffiliated but strongly connected. Prospective members! Affiliated, but not well connected to the community as a whole. At risk for dropping dropping out at key moments, & good focus for engagement. These are your 80/20 people: Mavens and Connectors More effective at Expanding our Reach than the “ institution”. Circle represents current “community”, the tight(er) inner network. In general, the thicker the interior network, the stronger the community.
Applying Innovation to Existing Models
Sometimes Requires Redesigning The System
Old and New Paradigms Institution Huge resources spent to coordinate & bring people into the institution Institution acts as the coordinating infrastructure to support and empower the people “ Social media means ‘ group action just got easier’ ” - Clay Shirky
What is a 21st Century Rabbi? ,[object Object]
What is Social Media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Listen for Your Opportunities
Listening ,[object Object],[object Object],[object Object]
Official and Unofficial Outposts Find relevant conversations and contribute value
This is an Attention Economy ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Capital ,[object Object],[object Object]
Ambient Awareness ,[object Object],[object Object],[object Object]
Be Goal Oriented ,[object Object],[object Object],[object Object]
Thinking Strategically: POST ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Temple Sinai, Oakland, CA: Facebook ,[object Object],[object Object],[object Object],[object Object]
Listening Skills
Beth Israel, VA: Preschool Blog ,[object Object],[object Object],[object Object],[object Object],[object Object]
Sixth and I Synagogue, DC: Twitter
It’s About Technology… AND MUCH MORE. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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SRF - Social Media Bet

  • 1. Online Tools for Kiruv in the 21st Century Lisa Colton Founder & President Darim Online [email_address] 434.977.1170
  • 2.
  • 5. Using Networks Smartly Unaffiliated but strongly connected. Prospective members! Affiliated, but not well connected to the community as a whole. At risk for dropping dropping out at key moments, & good focus for engagement. These are your 80/20 people: Mavens and Connectors More effective at Expanding our Reach than the “ institution”. Circle represents current “community”, the tight(er) inner network. In general, the thicker the interior network, the stronger the community.
  • 6. Applying Innovation to Existing Models
  • 8. Old and New Paradigms Institution Huge resources spent to coordinate & bring people into the institution Institution acts as the coordinating infrastructure to support and empower the people “ Social media means ‘ group action just got easier’ ” - Clay Shirky
  • 9.
  • 10.
  • 11. Listen for Your Opportunities
  • 12.
  • 13. Official and Unofficial Outposts Find relevant conversations and contribute value
  • 14.
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  • 17.
  • 18.
  • 19.
  • 21.
  • 22. Sixth and I Synagogue, DC: Twitter
  • 23.