This document discusses a school's engagement on Facebook. It notes that while parents and alumni may be silent on the school's page, insights show they are still connected. The school curates weekly posts on topics like "Middot Monday" and "Teachable Thursday" to engage audiences. Nostalgic vintage class photos from the 1970s-80s generated a lot of engagement, with 8 photos receiving 783 comments. The school saw huge engagement numbers after a presentation about using Facebook at a dinner event.