Background of the project, history, supporters If you are playing along…here is why: to get an idea of what QRs can do, and to see why you shouldn’t use QR codes on electronic materials Here is what I want to do today: Tell you why mobile technology is important, the background and basics of QR codes, including how to make them, and some ideas for using them in innovative ways.
What is mobile technology significant?
18-44 = 66%
Shows market share….people are gravitating to OS that provide full access to web browsing and media. Mobile phones are going beyond business (decreace in RIM). Google and IOS are the most QR code friendly OSes
Challenges of technological takeover. QR codes can be a way to get best of both worlds…hard copies with multimedia potential
QR codes have been in use since the early 90s. Apps like ShopSavvy, which allow consumers to have more buying confidence have increased the popularity of barcode scanners (free) on smartphones. We are beginning to see the marketing and outreach potential of this technology.
QR codes can come in all shapes and sizes
Make mention of logos, spacing
The QR Codes that are failing are doing so because they are not adhering to this rule
You can use QR codes to enhance, but not replace, I’ll talk about that more in a moment