Northern New Jersey Social Media Boot Camp launch in Paramus, presented by Lisa Colton from Darim Online, funded by a Berrie Innovation Grant

1. standing together. moving forward.
Welcomes you to the
SOCIAL MEDIA
BOOT CAMP
Thank you to the Berrie Fellows Leadership Program and UJA NNJ for making this program possible

2. DARIM ONLINE
Overview
• Social Tagging
• Social media definitions and theory
• How to think strategically about social media tools
• What does it mean for congregations?
• How change occurs: The origin of the Boot Camp
• What is the Social Media Boot Camp
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

3. DARIM ONLINE
What is Tagging?
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

4. DARIM ONLINE
Nonprofit
Technology
Network
conference
692 images
from many
users
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

5. DARIM ONLINE
Jeff Pulver’s Social Tagging
• What you need:
– Find your red name tag (in folder)
– Write your personal TAG LINE.
– Grab the small stickers and a pen
• What to do:
– Chat with someone. Tag them!
– Talk to at least 5 people in 10 min
– Come back in here when I holler!
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

6. DARIM ONLINE
Wordle.com
• Create your own tag cloud
• Wordle.com
• TagCrowd.com
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

7. DARIM ONLINE
Communications Revolution
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

8. DARIM ONLINE
Communications Revolution
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

9. DARIM ONLINE
Social Media: No Longer Only on the Margins
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

10. DARIM ONLINE
Be Goal Oriented
• Technology is a tool.
• Success of a tool is if
it helps you achieve
your goals.
• Thus, critical to know
your goals and then
determine which
tool(s) to used in
which ways.
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

11. DARIM ONLINE
What is Social Media?
The Term “Social Media” refers to online tools (web sites) that depend
on user contributions and interactions between people to build shared
meaning and value. It is:
• Participatory: It blurs the line between producer and consumer, media and
audience.
• Open and Democratic: It encourages voting, comments and the sharing
of information. For this reason it is seen as authentic and trustworthy.
• Conversational: Two (or more) way conversation rather than one-
directional broadcast. Is personal, specific, and engaging.
• Communal: Supports formation, growth and strength of communities
around a particular shared interest.
• Connected: Thrives on being connected, making use of links to other
sites, resources and people, rather than being territorial and proprietary.
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

12. DARIM ONLINE
“Social media means
Old and New Paradigms ‘group action just got
easier’” - Clay Shirky
Institution
Huge resources spent to coordinate Institution acts as the coordinating
& bring people into the institution infrastructure to support and
empower the people
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

13. DARIM ONLINE
Using Networks Smartly
Circle represents
current “community”,
Unaffiliated but strongly the tight(er) inner
connected. Prospective network.
members!
Affiliated, but not well
connected to the These are your
community as a whole. 80/20 people:
At risk for dropping Mavens and
dropping out at key moments, Connectors
& good focus for engagement. More effective at
Expanding our
Reach than the
“institution”.
In general, the thicker the interior network,
the stronger the community.
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

14. DARIM ONLINE
Ambient Awareness
• See NYTimes Article “Brave
New World of Digital
Intimacy” Sept 7, 2008
• JewPoint0.org blog post,
including link to the article:
http://bit.ly/MqtCw
• “Right now is the largest
increase in expressive
capability in human history.”
- Clay Shirky on TED
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

15. DARIM ONLINE
Thinking Strategically: POST
1. PEOPLE: Identify audience(s)
– Understand their technographics profile
2. OBJECTIVES
– What are you goals and objectives for this audience?
– Listening to needs, energizing alumni, connecting like
minded people…
3. What is the STRATEGY to reach these goals?
– A plan (with room to grow)
– Implications of the plan (privacy policies, training, etc.)
– Who is in charge? Who is participating?
– How to evaluate vendors/products
4. Determine the specifics of the TECHNOLOGIES
you’ll use. Implement, measure, refine!
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

16. DARIM ONLINE
The Social Technographics Ladder
• Groundswell, by
Forrester research
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

17. DARIM ONLINE
Temple Sinai, Oakland, CA: Facebook
• Facebook strategy
• Listening carefully,
capitalizing on
opportunities
• Little time, great
skill, prioritization
• Integrated with
other marketing &
communications
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

18. DARIM ONLINE
Beth Israel, VA: Preschool Blog
• CBI Preschool
• Share what’s going
on inside with
interested parties
outside
• Reinforce learning
at home
• Demonstrate value
beyond the obvious
• Embed video
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

19. DARIM ONLINE
Sixth and I Synagogue, DC: Twitter
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

20. DARIM ONLINE
Official and Unofficial Outposts
Find relevant
conversations and
contribute value
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

21. DARIM ONLINE
Q/A and Discussion
• What are you already doing with social media?
• Where are you stuck or have questions?
• What questions does this “communications revolution”
bring up for you?
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

22. DARIM ONLINE
Boot Camp: Next Steps
• Listening and POST homework
– More on this after lunch
• Suggested reading list:
– “Here Comes Everybody”, Clay Shirky
– “Groundswell”, Charlene Li & Josh Bernoff
– “Free” by Chris Anderson
• Come to webinars!
– Schedule in your folder, emails prior to each
• Focused coaching and consulting
• Feel free to be in touch anytime!
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

23. DARIM ONLINE
Connecting and Sharing
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

24. DARIM ONLINE
Sharing
• Learning from each
other
• Building community
• Links to webinars and
other resources
• www.nnjbootcamp.org
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

25. DARIM ONLINE
Posting
• “New Post”
• Add tags!
• Publish!
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

26. DARIM ONLINE
What’s Next
12:00-12:30 LUNCH! (and setting up rooms for afternoon)
12:30-12:40 Choose afternoon session and get settled
12:40-1:55 Afternoon Session I
2:00-3:15 Afternoon Session II
(see back of agenda for where to go in each session block)
3:20-4:00 Back here to wrap up
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

27. DARIM ONLINE
Applying Innovation to
Existing Models
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

28. DARIM ONLINE
Sometimes Requires
Redesigning The System
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

29. DARIM ONLINE
Why is it
Important to
Listen?
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

30. DARIM ONLINE
• Observe
How do we • Ask questions
Listen?
• Invite dialogue
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

31. DARIM ONLINE
Listening Skills
KEYWORDS: BEHAVIORS:
Name of org What to look for
Acronyms When/how to respond
Key Staff How to delegate
responsibilities
URL, blog name
Capitalizing on
Tag line
opportunities
Other key players/orgs in
your community/field
Important field terms
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

32. DARIM ONLINE
Listening Skills
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

33. DARIM ONLINE
Listening Tools
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

34. DARIM ONLINE
Listening Tools
Check @
replies!
Create and
use relevant
searches
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

35. DARIM ONLINE
Listening Tools
Google
Reader
Subscribe to
RSS feeds,
and organize
Browse new
content
quickly and
regularly to be
able to
participate in
conversations
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

36. DARIM ONLINE
Homework #1
Set up listening tools and systems in your organization.
Who will listen?
What tools will they use?
How will they respond to opportunities identified?
Share your experience on the blog.
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

37. DARIM ONLINE
P.O.S.T.
• People
– Be Specific! And know their online behaviors.
• Objectives
– What are your goals for this group? What are their goals?
• Strategy
– Plan for how will your relationships with the people change. What
else needs to happy to achieve your objectives? Who will be
involved in the process? How will you evaluate your progress?
• Technology
– Choose the tool or tools to assist you.
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

38. DARIM ONLINE
It’s about PEOPLE.
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

39. DARIM ONLINE
Objectives
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

40. DARIM ONLINE
Homework #2
Complete your P.O.S.T. plan
• Choose a P
• Develop the O S and T
• Share your plan on the blog
• We’ll then match you with a
consultant to help you design and
implement the project
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

41. DARIM ONLINE
Review
1. Set up listening structures, and share
what you learn on the blog
2. Complete the POST planning and
share on the blog
3. Do it by February 1
4. Put webinars in your calendar
5. Visit the blog or add to your RSS
reader!
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

42. DARIM ONLINE
Sharing from Sessions
• Ah Ha Moments?
• New ideas?
• What else do you need to
know?
• What other resources do you
need to move forward?
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

43. DARIM ONLINE
Wrapping up
• Schedule of webinars in
your folder -- add to your
calendar!
• Work on listening and
POST homework - share
on blog by Feb 1.
• Call or email us anytime!
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

44. DARIM ONLINE
Reflections
Flickr user: Rodelicious
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

45. DARIM ONLINE
Mobile Evaluations
1. Pull out your cell phone!
2. Text “boot” to 30644
3. Respond to questions with
a number 1-5, and send
4. Next question will appear
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

46. DARIM ONLINE
Thank you!
1. Leave nametags - we
will reuse
2. All materials will be
available on the blog
3. Reach out to us
anytime
4. Happy Hanukkah!
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES