JEA Early Childhood - Colton
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Lisa Colton's presentation to JEA 2011 on using social media in Jewish early childhood education
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JEA Early Childhood - Colton
- 1. Lisa Colton President, Darim Online (And Co-chair CBI Preschool & Kindergarten & Mother Of 2!) 434.977.1170 lisa@darimonline.org Using Technology to Build Community, Jewish Literacy, &Strong Parenting in Early Childhood
- 3. Tool is a Game Changer Traditional Media Brand in control One way / Deliver msg Repeat message Focused on the brand Educating Org creates content Social Media Audience in control Two way / Conversation Adapt the message Focused on the audience Influencing, Involving User and co-created content
- 4. AGENDA Understanding PEOPLE Clarifying your OBJECTIVES Focusing your STRATEGY Knowing your TOOLS Applying them well! P O S T
- 5. Your People Parents – current, former, prospective Synagogue/School community Students – current, alumni, prospective Grandparents – local, distant Teachers Wider Community
- 8. Socializing
- 10. Support
- 12. Strategy How are you going to achieve those goals?
- 13. Add Value
- 14. User Generated Content Crowdsource -for your own info -to be a platform for sharing info -to surface voices
- 15. What’s the right tool? How will you use it well? How will you know it’s working?
- 16. What goals and objectives is this Facebook Page achieving?
- 17. How about these?
- 21. What’s happening in this blog post?
- 22. Know Your Audience. Help Them.
- 23. Resources to Use Ellen Dietrick- @ellen987 Director of Early Childhood Education, Temple Beth Shalom, Needham, MA Greenfield Hebrew Academy blog: http://www.ghachildhood.com/ Teacher Tom: http://teachertomsblog.blogspot.com/ The Living Classroom (photography!) http://thelivingclassroom.wordpress.com/
- 24. WANT MORE? Darim’s Covenant Foundation supported “Social Media Boot Camp for Jewish Educators”! Express interest here: http://bit.ly/darimedinfo Applications available this spring.