11. Thank you!
Connect with Us
@eHillel
eHillel.org
From early childhood through Grade 12, Scheck Hillel Community School inspires students to become
exemplary global citizens with enduring Jewish identity through an innovative curriculum enriched by co-
curricular experiences. All of this is set within a nurturing, international community united by core values.
Scheck Hillel is one of the largest Jewish day schools in the nation, Florida’s first Jewish International
Baccalaureate® (IB) World School and the country’s only Jewish – and South Florida’s only private –
2011 Blue Ribbon School of Excellence.
12. Learning While Learning to Care
Like our Page, Support our School:
Friendraising and Fundraising
Through Social Media
Presented by
Lander Grinspoon Academy
Northampton, Massachusetts
Linda Minoff, Executive Director
Deborah Bromberg Seltzer, Director of Judaic Studies
14. Social Media Goals for the Year
1. Increase visibility in order to increase our
admissions reach
2. Encourage current parents to look to FB for
current important information (culture shift –
migrate communication from paper and email
to FB where appropriate)
3. Use social media to enhance our fundraising
reach
18. Increasing the Number of Likes
Pushing people to FB through our weekly emails
Training parents to look to FB for current info (such as
school closings)
Tagging other organizations (Y, Survival Center, shuls,
Mayor’s office, etc.) in our posts
Our Hanukkah “Like” campaign: in one day we went
from 136 to 190 likes (the goal was 180).
By the end of December we were at 204
19.
20. Integrating Various Media Channels
to Reach the Broadest Audience
The Fundraising Campaign: Teach Your Children Well
Rolled out on 1 Nissan, ended just after Pesach
Used Pictures and Video to Make the Case
Tied fundraiser to Pesach through various themes
Used Crowdrise, Broadcast Emails and Facebook to
create an echo chamber
Board members as team captains
Encouraged sharing of posts and emails
21. The Plan
18 board members, each with a goal to raise $1800
• Ask 18 people to give at least $18 $324
• Ask each of them to ask 5 to give $18 1620
• Total raised by each board member $1944
• Total raised by entire board (18) $34,992
• $10,000 match by Avi Chai 10,000
• TOTAL FOR FUNDRAISER $44,992
22.
23.
24. What worked and what didn’t
Board members as Team Captains - spotty
– Better to use Connectors, FB Yentas, Mavens
– Be realistic about what people (yes, even Board members)
will and will not do
Integration with broadcast email – very successful
Use of videos and pictures – very successful
– Videos and photo albums were shared a lot, lots of virality
Challenge Match was a huge incentive
26. INTEGRATING MULTIPLE CHANNELS
• Your website should be the HUB for
all of your school’s
communications and messaging
• Social Media channels are different
but establish and promote the same
content.
• Effective and efficient
communication and messaging
creates “content synergy”
27. THE WEBSITE IS YOUR SCHOOL’S “HOMEPLATE”
• Gann utilized its homepage news and Twitter
feed to help share and promote our unique
Exploration Week program.
29. DON’T REINVENT THE WHEEL.
• Reuse, repurpose or
recycle content for your
school’s newsletters,
blogs etc.
• For example, see the
Exploration Week collage
embed in newsletter
• Content doesn’t ALWAYS
have to be words, words
and more words…
• Sometimes, PICTURES
and VIDEOS can tell a
better story
30. TWEET-A-THON with 140 CHARACTERS OR
LESS…Get Your Story Out There
• Establish your # hash
tag in advance
• Get the “conversation”
going to ignite
community
involvement
• Repost messages that
exemplify your
school’s mission and
positively promote
your school’s image
31. FACEBOOK CAN BE YOUR NEW BFF
• Using Facebook as a
“landing page” is a
great way to share
your school’s events
• Make a photo collage.
As seen below,
comments on page
are from alumni
reflecting on their past
trips.
• Link back these
postings to your
website to share other
upcoming events or
more info about your
school
32. INSTAGRAM AS A PICTURE BOOK
• Use Instagram as a
visual archive.
• Sync your social
media channels with
Instagram for easy
sharing
• “Showing” a story
rather than “telling”
the story is often
much more
memorable
33. YOUTUBE: YOUR SCHOOL’S 30 SECONDS IN
THE SPOTLIGHT
• YouTube videos are a
great way to visually
engage your audience
• Videos don’t always
have to be
professionally filmed
• Using a recorded
Skype interview is a
great way to get
supporters to talk about
your school and add
credibility to your
messaging.
34. WRAP-UP.
1. Your website should be the HUB of
all your school’s communications
3. Don’t reinvent the wheel.
Remember The R’s…Reuse,
and messaging Repurpose and Recycle content
2. Utilizing multiple social media
channels will help get your story out
4. “Showing” a story rather than
“telling” the story is often much
there more memorable
37. Social Media History
Non-Functioning School Page
Active Account and Channel
Operating without Social Media Policies
– Privacy and Protection Discussion
– Addressing Parental Concerns
Multiple School Associated Facebook Pages
– Merged “Places” and “Pages”
39. “Social Media Experiment”
In order to increase
our “likes” we put
together a “Like
Campaign” for our
Facebook page.
When we got back
from the Academy in
October we only
had 5 likes on our
page. We now have
133 likes. We didn’t
hit our goal of 300
but we increased
exponentially!
42. Social Media Goals
Incorporate Website, Flickr and YouTube Channel into our
Facebook posts
Blog
Faculty Member of the Week
Increase “Likes”
