This document discusses building and sustaining online communities. It covers the key building blocks of community, including communication, membership, influence, fulfilling needs, and shared connections. Examples of online communities like Flickr and Red Cross are provided. The document emphasizes that the basic rules of community are the same online as offline, including the importance of listening, understanding roles, and cultivating a sense of shared experience. It also covers characteristics of social media like participation, openness, conversation, and being connected.

1. Building & Sustaining Community In a Digital World Lisa Colton, Darim Online July, 2010

2. Agenda What are the Building Blocks of Community? Communication is Key Examples of Online Community Rules are the Same, and Different, Online Presentation is available at http://bit.ly/covfellows10

3. Goals Demystify social media Help you think strategically Build vocabulary Learn from real examples Inspire you to think about leadership in new ways Warning: You may feel overwhelmed! (And excited, and inspired.)

4. What Is Community? Flickr user: Na-pix Flickr user: amazon-cares Key attributes of community? When do you feel it?

5. What Is Community

6. Ambient Awareness See NYTimes Article “Brave New World of Digital Intimacy” JewPoint0.org blog post, including link to the article: http://bit.ly/MqtCw “Right now is the largest increase in expressive capability in human history.” - Clay Shirky on TED

7. Based on Real Human Experience In a 1986 study, McMillan and Chavis identify four elements of "sense of community”: Membership Influence Integration and fulfillment of needs Shared emotional connection How do you cultivate and support these? With children, with parents, with each other?

8. Social Capital The collective value of all social networks (who you know) and the inclinations that arise from these networks to do things for each other (norms of reciprocity). - Robert Putnam

9. Source: Flickr user andyadontstop LISTENING

10. Red Cross

11. Listening Publicly

12. Listening Publicly #JED21 On Twitter

13. Ways To Listen "Tools don't get socially interesting until they get technologically boring.” - Clay Shirky

14. Scale Matters

15. Community Attributes Size Defined or open Virtual, F2F or both Short or long term Strolling or with a destination

16. Community Attributes CHEVRUTA Think of a community you’ve been part of … How did the attributes influence your experience, and the success or failure of the community? How could the design have been different to better support these attributes?

17. COMMUNICATIONS REVOLUTION

18. COMMUNICATIONS REVOLUTION

19. Understand Roles in Community

21. Open and Democratic: It encourages voting, comments and the sharing of information. For this reason it is seen as authentic and trustworthy.

22. Conversational: Two (or more) way conversation rather than one-directional broadcast. Is personal, specific, and engaging.

23. Communal: Supports formation, growth and strength of communities around a particular shared interest.

25. Open and Democratic: It encourages voting, comments and the sharing of information. For this reason it is seen as authentic and trustworthy.

26. Conversational: Two (or more) way conversation rather than one-directional broadcast. Is personal, specific, and engaging.

27. Communal: Supports formation, growth and strength of communities around a particular shared interest.

32. Webinars bring together people, experience, resources, discussion and build community. Consider responsibilities and motivations.

33. #1 THIS IS AN ATTENTION ECONOMY

34. #2 ADD VALUE

35. #3: Be Human & Find Your Voice

36. #4: When in Rome…

37. #5 Transparency is Powerful

38. # 5: Engage #1 Social media is continuing to evolve. Fast.

40. #7: BE GENEROUS

41. #9: Job Descriptions & Allocation of Resources Evolve

42. #10: PLAN FOR THE CHANGING MARKET www.pewresearch.org/millennials

43. Source: Flickr user JYRO

44. Source: Flickr user Rick Neves

45. Source: Flickr user divemasterking2000