Portfolio - Generic R2

hdanzyger@gmail.com Howard Danzyger
872-202-2544
H O W A R D D A N Z Y G E R , P M P
K E Y S T O S U C C E S S
C O L L A B O R A T I V E L E A D E R S H I P
P R O D U C T D E V E L O P M E N T E X P E R T I S E
P R O J E C T M A N A G E M E N T P R O F E S S I O N A L
P O R T F O L I O & R E S O U R C E M A N A G E M E N T E X C E L L E N C E
C O N S U M E R D R I V E N I N N O V A T I O N
H A N D S O N A N D R E S U L T S O R I E N T E D
Leader in Product Development
through
Product and Program Management

Lead the development and continuous improvement of products and processes to
drive increases in sales and profitability. Optimize the product development
process through best practices in process governance, program management and
portfolio & resource management. Deliver successful new products identified
through appropriate qualitative and quantitative consumer, customer and market
research resulting in innovative features and product designs that are engineered
to optimize the product value.
Utilize background in product development, program management, portfolio
management, resource management, product marketing, channel marketing,
sourcing and manufacturing to collaborate cross-functionally.
Successfully develop products resulting in sales and profits that
surpass expectations
My Mission
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FORTUNE BRANDS HOME AND SECURITY 2012-2016
THE MASTER LOCK COMPANY, Oak Creek, Wisconsin 2015-2016
o Director of Product Development and Program Management
WATERLOO INDUSTRIES, Oak Creek, Wisconsin 2012-2015
o Director of Product Development and Engineering, 2014-2015
o Director of Engineering and Product Marketing, 2012-2014
HOME PRODUCTS INTERNATIONAL, Chicago, Illinois 2008-2012
 Director of New Product Development 2011-2012
 Category Director – Garment Care 2008-2011
NEWELL RUBBERMAID OFFICE PRODUCTS GROUP, Oak Brook, Illinois 2003-2008
 Director of Product Development – Coloring and Art Global Business Unit 2006-2008
 Product Development Leader – Coloring and Art Strategic Business Unit 2003-2006
FELLOWES INC., Itasca, IL 1990-2003
 Engineering Manager – Technology Accessory Group 2001-2003
 Engineering Manager- Computer/Consumer Electronic Accessory Group 1998-2001
 Product/Manufacturing Engineer 1991-1998
 Industrial Engineer 1990-1991
LITTON INTEGRATED SYSTEMS, Hebron, KY 1987-1989
 Systems Engineer
My Positions
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872-202-2544
Product
Development
Program/Project
Management
Portfolio &
Resource
Management
Strategic
Planning
Cross Functional
Collaboration
Regulatory and
Customer
Compliance
Vendor
Partnerships
Process
Development/
Improvement
Consumer
Driven
Innovation
Product
Management
Product and
Channel
Marketing
Integrated Capabilities
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Product Portfolio
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Product Portfolio
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Product Portfolio
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Product Portfolio
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Product Portfolio
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Product Portfolio
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Capability Summaries
 Product Development: Experienced leader of hundreds of product development
projects for Fellowes, Newell Rubbermaid, Home Products International, and The Master
Lock Company
o Led development teams in the launch of 13 new product development projects at Master Lock in 2015
resulting in over $5M in new sales in launch year with projected full year sales of over $14M
o Oversaw development of tool storage products for Cornwell Ind. resulting in sales increases of 20%
o Facilitated development of a new line of tattoo storage products opening a new market for Waterloo
o Introduced the first rotating top ironing board into the US market through leadership of product
development and on the ground support in China resulting in placement on HSN and at BBB
o Developed a “no squeak” ironing board height adjustment feature eliminating consumer complaints
o Developed the first artist lightfast pencils to pass ASTM D6901 lightfast standards
o Developed a new tween brand through consumer research, innovative product development and
collaborative vendor development resulting in over $1M in yearly sales
o Drove the growth of computer accessories through consumer driven product development and innovation
leading to 11 published utility patents and double digit yearly sales growth
o Executed product development roadmaps for ergonomic products resulting in an innovative range of gel
wrist rests, mouse pads, keyboard managers, and monitor arms producing over $10M in sales
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 Product Management: Led product and channel marketing for Waterloo and
HPI’s Garment Care business unit and have partnered with Product
Management for over 20 years
o Let the Waterloo marketing team in strategic planning and execution of new product
development for this $180M business
o Drove growth of the ironing board category at HPI through management of product
mix and channel differentiation strategy
• Competed with value on OPP ironing boards and innovation on premium ironing boards to
achieve over 70% market share
• Developed customer channel strategy through retail details, SWOT analysis and collaborative
customer interactions that led to 100% of ironing board shelf space at Wal-Mart, K-Mart and
Sears
o Created strategies to improve underperforming categories at HPI
• Directed team to execute development of new indoor dryers resulting in a range of new items
and placement at Target of the Sweater Dryer for BTC 2012
• Focused team on improvements in ironing board cover and pads through competitive analysis,
consumer research, new materials development and cost reductions gaining placement at K-
Mart
o Created product and customer specific presentations that marketed HPI’s product
strengths and led to successful customer product line reviews, year over year
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 Strategic Planning: Proven ability to develop engineering, product
development and business unit strategies with increasing roles within
organizations
o Developed strategic plans at Waterloo that provided focus on our industrial channel
and opportunities to customize products to drive sales revenue and profits
o Developed strategic plans at HPI for the marketing, channel and product development
of the garment care business unit that enabled yearly sales and profit growth
o Created and executed strategy to test and certify all children’s products to meet new
requirements for general certificates of conformity and achieved 100% compliance
o Planned and executed the product development strategy of a new brand of children’s
products for Newell Rubbermaid resulting in over $10M in sales
o Made the strategic recommendation to develop a line of keyboard managers rather
than purchase a competitor that led to Fellowes’ successful entrance into the category
and millions of dollars in sales
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 Consumer Driven Innovation: Extensive background in qualitative and
quantitative research leading to the development of highly successful consumer
products
o Ensured team’s incorporated both qualitative and quantitative research in the
development of new products at The Master Lock Company
o Directed team’s development of innovative ironing board accessories through
qualitative focus groups followed by ideation and quantitative consumer research
resulting in the development of concepts for the “perfect fit” ironing board cover
o Led qualitative and quantitative research at Newell Rubbermaid in the development of
a range of children’s products under the Foohy brand
• Qualitative focus groups identified that parents and children liked the interactive nature of the
Foohy brand products
• The Foohy brand was introduced leading to over $10M in sales
o Used qualitative consumer research at Fellowes to identify needs/frustrations with
diskette storage trays and developed a line of trays with internal dividers and media
appropriate sizes that resulted in new placement at mass retailers
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 Process Development/Improvement: Led NPD process improvement
projects at Fellowes, Newell Rubbermaid, Hoffmaster, HPI and The Master
Lock Company resulting in the development of improved NPD systems
o Introduced revised Stage-Gate® processes at Waterloo and Master Lock
o Presented a “lean” Stage-Gate® process to HPI management and developed a project
management system resulting in improved focus and prioritization
o Consulted with Hoffmaster, a manufacturer of party goods, and developed a stage-
gate® system that met the needs of their organizational requirements
o Led a cross functional team at Newell Rubbermaid that developed and implemented a
Stage-Gate ® process, trained over 300 colleagues globally, and reduced product
pipeline by nearly 50%
o Researched, developed and implemented a process for checking and approving fabric
color’s at HPI using spectrophotometer’s so that Delta E measurements could be
documented and utilized with customers to provide color approvals in 50% of the time
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 Program/Project Management: Experienced in managing scope, cost and
timing requirements for programs and in implementing best practices in
organizations
o Developed project timing and cost tracking tools that enabled collaborative reviews of
projects and encouraged the identification and resolution of project issues
o Well versed in Microsoft Project and skilled in training others in its effective use
o Certified as a Project Management Professional (PMP) through the Project Management
Institute since 2008
 Portfolio and Resource Management: Designed and implemented portfolio
and resource management systems at Waterloo and Master Lock resulting in
increases in project throughput and value
o Implemented a decision making framework, portfolio management tools and resource
management tools at Waterloo and The Master Lock Company that enabled quantitative
analysis of our project portfolio and the alignment of resourcing to optimize results
o Directed the creation of a portfolio and resource management system using Agile PPM
software that enabled the collection and analysis of project data resulting in focusing product
development efforts through a reduction of 44% in projects in the portfolio
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 Cross Functional Collaboration: Engineering, product development,
program management, marketing, and manufacturing experiences enable me to
communicate well cross functionally and to build key alliances with strategic
partners
o Promote the philosophy that the cross functional project team needs to be involved
early, often and always in each project to improve efficiencies and optimize work
output to avoid “late in the project” problems
o Successful implementation of key cross functional NPD improvement projects at
Fellowes, Newell Rubbermaid, HPI, Waterloo and The Master Lock Company are
evidence of strength in cross functional collaboration
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 Product and Channel Marketing: Led product and channel marketing
efforts at Waterloo and HPI providing the tools required by our sales force to
successfully place our products
o Developed product price points and cost targets based upon competitive research and
knowledge of customer margin requirements leading to improved product margins
o Created marketing literature including product sell sheets and spec sheets to promote
the features and functions of our products for our sales force
o Developed customer specific presentations with market and trend research that
demonstrated HPI’s extensive market knowledge
 Vendor Partnerships: Worked closely with global suppliers and internal
manufacturing sites to develop new products and improve existing products
o Extensive experience travelling to China, Korea, Japan and India since 1995 with
cultural knowledge that enabled close partnerships resulting in on scope, on time and
on budget development projects
o Promoted “Made in America” whenever possible with strong relationships built with
US manufacturing at Fellowes, Newell Rubbermaid, HPI, Waterloo and The Master
Lock Company
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 Regulatory and Customer Compliance: Knowledgeable in CPSC
regulations and customer compliance processes with practical experience in UL
approval process
o Integrated compliance approvals in the NPD process at The Master Lock Company
o Directed HPI’s adherence to CPSC requirements for its line of children’s products
working closely with legal counsel
o Led the product approval process for major mass customers including: Wal-Mart,
Target, K-Mart, Sears, BBB, Dollar General and others resulting in 100% compliance
o Championed the adherence to the Art and Creative Materials Institute (ACMI)
requirements for Newell Rubbermaid’s Fine Art’s group and obtained the first light
fast artist pencils to pass new ASTM lightfast testing requirements
o Developed lines of task lighting and surge protection at Fellowes that required
adherence to the appropriate UL approval processes
o Directed teams in the development of computer mice and keyboards as well as cell
phone headsets that met all regulatory requirements
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Issued Patents
14 issued US Utility Patents
 5,411,135 – Container and Organizer
 6,390,423 - Ergonomic soft-feel mouse
 6,039,202 – Wrist Rest Assembly
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Issued Patents (Cont.)
 6,050,833 – Glare Filer for Computer Monitors
 6,369,999 – Portable Surge Protector
 6,410,994 – Modular Power Strip
 6,573,617 – Modular Power Strip
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 6,505,566 – Support Assembly
 5,836,562 – Mounting Device for an Apparatus for Supporting a Keyboard
 5,895,020 – Apparatus for Supporting a Keyboard
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 7,038,664 – Input Device for a Scrolling Computer Display
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 7,467,907 – Valve Mechanisms for Paint or Ink Brush with Integrated Reservoir
 2007,0237,566 - Tethered stationery products
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 7,467,907 – Iron rest
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Recommendations
Director of Product Development and Program Management
The Master Lock Company
 I had the privilege of working with Howard in his role of Director of Product Development and Program Management at The
Master Lock Company. He was a key leader in bringing process improvements and discipline to the product development
processes. His passion, knowledge and composure were invaluable in fostering collaboration within the organization, aligning
teams, bringing projects to a close on time and on budget and managing the development project portfolio. He is one of the
strongest and well-rounded product management leaders I’ve ever worked with. He is a diplomatic and dedicated team player with
excellent communication skills. Howard's positive energy, friendly personality and passion will be an asset to his next organization.
I would work with him again in a heartbeat.”
Tamara Hatzinger, Sr. Product Manager at Master Lock
Worked with Howard at Master Lock
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Recommendations
Director of Engineering and Product Marketing
Waterloo
 “Howard is a very detail oriented engineering, program, and marketing leader. Howard is not afraid to take on large tasks to
improve the company's results. He also has a very strategic mind and communicates well. Howard and I worked together to launch
a new portfolio and decision making process at Waterloo that enabled us to prioritize and focus resources on the best projects.
Howard directed the engineering and marketing teams and worked well cross-functionally to execute our product development
road map. Howard is a great asset for any company. “
Bill Merrill, VP/General Manager, Waterloo
Managed Howard at Waterloo
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Recommendations
Category Director, Garment Care
Home Products International
 “"Howard displays a strong sense of personal commitment to meeting and exceeding expectations. As Category Directory, he
demonstrated a high level of initiative with the ability to think and act independently. He adapts and adopts new plans, and
supports company efforts with enthusiasm. He developed thoughtful strategic plans for his business unit and led their successful
implementation. He was a pleasure to have as a category leader on the Marketing team."” May 8, 2012
Jaci Volles, EVP, Sales & Marketing, Home Products International
Managed Howard at Home Products International
 “I had the distinct pleasure of working with Howard for nearly two and a half years. As the Marketing leader for our products
Howard led with a rare combination of data driven rigor, commitment to excellence, and an extraordinary work ethic. In the
multitude of our work engagements I observed Howard deftly manage foreign sourcing opportunities, new product launches,
quality responses, and value engineering efforts. He approached each of these with thorough preparation and consistently added
significant value at every evolution. I strongly recommend Howard as a Marketing and business professional who would serve any
organization extremely well.” October 30, 2011
David Kogan, Director of Operations, Home Products International
Worked with Howard at Home Products International
 ““Howard has an exceptional work ethic and attention to detail while tirelessly contributing valuable input to projects. Howard has
a positive attitude and was a pleasure to work with at HPI. He can be counted on to give 100% on a consistent basis and be a
valuable asset to any organization in Product Development or Product Marketing.” May 9, 2012
Rick Buening, Engineering & Quality Manager, Home Products International, Inc.
Worked indirectly for Howard at Home Products International
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Recommendations
Director of Product Development
Newell Rubbermaid - Office Products Group
 “Howard was on my Research, Development and Engineering global leadership team at Newell Rubbermaid. He was a strong new
product development process leader who took the lead, developed process and training material and trained hundreds of people
globally and also put a sustaining and constant improvement processes in place. He also was a strong product development leader
for writing systems and products which can be transformed to any other manufactured consumer product category. He is
trustworthy and reliable and I highly recommend him for continued growth in his position to have a chance to demonstrate his
capability and contribute to any organization.” February 1, 2008
Seshu Seshasai, Group VP, Research, Development and Engineering, Newell Rubbermaid
Managed Howard at Newell Rubbermaid - Office Products Group
 “Howard is a highly energized and respected executive that everyone has joy to work with. He is a take-charge person who not only
has the big vision, but also able to develop plans and take actions to realize the vision. While at the Foohy SBU at Sanford, he was
instrumental in developing a new product development process that was later adapted by many other SBUs. His and his team's
extraordinary efforts in new product development had directly contributed to Sanford's top line profits and make this division the
crown jewel among all the Newell Rubbermaid companies. Howard is someone that anyone can count on to deliver results. He
would be a tremendous asset to any organization, I highly recommend him!” February 25, 2008
Jason Wei, Program Manager, Sanford LP - A Division of Newell Rubbermaid Inc.
Worked with Howard at Newell Rubbermaid - Office Products Group
 “I worked with Howard for 2 years. He is a great motivator of his team and can be counted on to deliver new products on-time
without compromising the process. Howard championed developing a new product development process for the Office Products
Group that now every business unit follows. Howard is innovative and solution-oriented. You give him the vision of what you want
with new products and he is able to work with his team to deliver it. I highly recommend Howard.” January 25, 2008
Ailinh Hoang-Kim, Sr. Brand Manager Paper Mate Pens, Newell Rubbermaid
Worked directly with Howard at Newell Rubbermaid - Office Products Group
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Recommendations
Director of Product Development (Cont.)
Newell Rubbermaid - Office Products Group
 “Howard is a results oriented manager that stressed innovative thinking to produce solutions for long and short-term business strategies. In
addition, he is constant student of new business practices that assisted our team to remain competitive and productive.
A fair, balanced and motivator that focused on my best interest for career path and future, an example of a devoted manager” February 25, 2008
Kevin Sandoval, Program Manager, Sanford
Reported to Howard at Newell Rubbermaid - Office Products Group
 “I worked closely with Howard at Newell Rubbermaid and would highly recommend him for a leadership role in product development or project
management. Howard not only was responsible for the product development within his global business unit, but also led the development and
implementation of a stage-gate new product development process for the organization. Howard brings an infectious energy level and passion to
his work and would be a great asset to any organization.” April 11, 2008
Mike Flader, Engineering Manager, Sanford
Worked with Howard at Newell Rubbermaid - Office Products Group
 “Howard is a true leader in product development. He has consistently shown the ability to deliver innovative products on time and on budget.
Howard understands that great results are delivered by great teams so he focuses on developing the capabilities of his people to ensure great
performance. He also knows that delivering consistent results requires a buttoned-down process so he is a big believer and supporter of a stage-
gate process for new product development. Howard is a team player that would be a strong addition to any business.” May 14, 2012
Sean Schubert, Sr. Manager, Corporate Supply Chain Group; Master Black Belt-Continuous Improvement, Newell
Rubbermaid
Worked directly with Howard at Newell Rubbermaid - Office Products Group
 “Howard is probably one of the sharpest product development leaders out there. I have met a great deal of people in the recruiting world, and
few stand at or close to Howards level. I would whole heartedly bring him onboard or recommend him to any of my clients, as a huge resource,
and someone well worth any cost of pay.” November 3, 2008
Zachary Paeth, Recruiter, Aerotek Engineering
Was a consultant to Howard at Newell Rubbermaid - Office Products Group
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