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The contents reflect the author's views. The Managing Authority is not liable for any use that may be made of the information contained therein
This project is co-financed by the ERDF and made possible by the
INTERREG IVC programme
TravellingTravelling
in the era ofin the era of
Social NetworksSocial Networks
TravelTravel BloggerBlogger

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This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
Travel Blogger?
TRAVELLER 2.0TRAVELLER 2.0
tells and shares
the experiences
using latest technologies
and communication tools
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This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
reporterpercaso.com
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4. Your logo
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This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
Go - See - Click - Write
• I desire, search information and plan the
journey
• I go and live the place: I get excited and
enthusiasm
• I watch and I capture the reality; take pictures
• I'll be back, metabolize and then write
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This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
What does 'travel writing'
• Tune in to a place, get in contact with the
people and the surrounding reality
• Get excited and feel emotions
• Tell in words + pictures the intimate story of
the place and its own experiences
• Share before, during and after the journey
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This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
Share - Social Network
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• Blog
• Twitter
• Facebook
• Google+
• Instagram
• Flickr
• Pinterest
Keep in mind:
- each Social Network has specific characteristics
- identify how, content and schedules to use
everyone
- establish human relationships and conversations
with others: we are people and not entities
- use Social Networks in an integrated way with
other communication tools, to improve your
chances of getting to know and reach different
targets
- be humble: you are not the only ones
- perseverance, patience and application

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This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
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• Telling in real-time emotions of the journey
• Create a desire in the reader to visit the
same places and have the same emotions
• Witness the experience (the content on the
web have a life much longer than on other
communication tools)
Travelling in the era of Social Networks

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This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
Travelling in the era of Social Networks
• More users are using blogs and Social
Networks to find information about places and
events
• Social Networks can influence the choice of a
place, if it is told by opinion leaders
• The constant presence of a territory and a on-
line interaction with users are a way to make
feel it alive and close
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9. Your logo
here
This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
Contacts
BarbaraBarbara OggeroOggero
reporterpercaso.com
facebook.com/oggero.barbara
@BarbaraOggero
instagram.com/barbaraoggero
oggero.barbara@yahoo.it
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