1. Global Web Strategy IdeasHow to profit from a global web strategy Daniel Rajkumar & Laura Palmieri
2. Page 2 Contents Important Facts & Stats Introducing Web-Translations Success Stories: Wex Cameras, Aspinal, World Bank Global Web Strategy Making the most of Social Media
3. Page 3 Current Web Content by Language Last updated: March 2009 English dominance is fast declining English + 9 languages above cover 84% of the world’s online population
4. Page 4 Online 7 days a week % of people online every day Source: European Interactive Advertising Association
5. Page 5 Average # of Online Purchases by Country Don’t missout! Average number of items bought online in last 6 months of the year Source: European Interactive Advertising Association
6. Page 6 Facts and Stats. Did you know??? 70% of the European Community cannot read English 87% of web users search the web primarily in their first language Visitors are 4x more likely to buy when you present information in their language Over 60% of Spanish users search the web in Spanish seeking new opportunities * Source: European Interactive Advertising Association 2008
7. Introduction to WT Award Winning Translation and Web Services 10 staff based out of West Yorkshire Work with: 25,000 freelance linguists & developers 140 languages
8. Services We solve the problem of language management… Professional Translation 1 Web Localisation and Usability Testing 2 Email Translation & Live Translation 3 Foreign Online Market Testing 4 Global Brand Name Research 5 Language Asset Management 6 International eMarketing (Blogging, SEO, PPC, email) 7
15. Strong relations with web agencies &freelancersMarketing Agencies WPP eMarketingServices Saachi & Saachi Software Companies Jump Higher Wordfast Latitude Stickyeyes SDL Trados Web Optimiser Applied Language Babel In-house translators Worldlingo LionBridge Kwintessential Direct with Freelancers Lingo 24 Auto Translation Internal Staff Translation Agencies Market positioning on the value curve Distributors or Agents
17. Case Studies Increased Traffic > Purchases > Profit Warehouse Express (€1.2m in first 6 months) Increased revenue PSA Parts (208% in 12 months) Improved customer satisfaction Totesport (French Email Relay Translation) Working to tight deadlines, budgets & SLAs Cadbury Schweppes (32 languages in 4 days) World Bank (50,000 words, 1 language, 10 days)
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19. Knew there was potential for the business in Germany – Needed Help
47. Your Language Asset Maintaining a translation memory Will bring significant cost and time savings Leverage previous translations Improve consistency Terminology management Translators will use terminology tools to create bilingual glossaries