1. Dr. Car Auto Spa
(York Beach, Maine)
BY: S
Dan Petruzzella, Zack English, & Brendon Mahoney

2. Agenda
S About the Business
S Location
S Business Mission
S SMC Plan
S Target Market
S Marketing Mix
S Results

3. About The Business
S Started By Two High school Graduates In 2008
Summer
S Professional Mobile Auto Detailing Company
S Location-York Beach, Maine
S Travels Seacoast
S Business Has Doubled After Every Following
Summer

4. Location

5. Business Mission
Here at Dr. Car Auto Spa, we believe your car needs a mental health
day too! We are a Professional Mobile Detailing company that offers
the highest quality and satisfaction in our services to our loyal
customers. Our work is meticulous, and we use top of the line care
products for our service.
We offer: 1)Grand Package(in & out) 2)Exterior Detail 3)Interior Detail
-Awesome Wash & Wax -Carpets & Upholstery Vacuumed &
-Streak Free Window Cleaning Cleaned
-Door Jams Cleaned -Dash & Vents Dusted & Cleaned
-Leather Cleaned & Conditioned -Old Smell Out, New-Fresh Car Smell In

6. SMC Plan Objectives
S Redo Facebook Page
S Gain more “likes” on Facebook
S Create A Twitter
S Create A Flickr
S Promote Deals
S Post short video

7. Target Market
S Anyone with a car, or drives
S Ages 16+(start of license)
S Males & Females
S Teens & Adults
S Vacationers
S People Who Like A Clean Car
S People Who Take Care Of Their Cars
S People Who Use Quality Products On Their
Car

8. Marketing Mix
S Facebook
S Twitter
S Flickr

9. Facebook Page

10. Creation Of Twitter

11. Flickr

12. Results
S 45 New Likes
S New Video Post
S Creation Of Twitter
S Creation Of Flickr
S Incorporated New Deals On Facebook
S Recommendation From A Facebook User

13. Recommendation

14. Thank You