1. How Many Squares?

3. Developed in the 1980’s by
Dr. Edward de Bono.

4. One hat is worn at a time so
that we can focus on one
thinking process at a time.
When we change hats, we
change our thinking.

5. Information.
What are the facts?

6. Feelings.
What are my feelings about
this?

7. Strengths.
What are the positive points?

8. Weaknesses.
What is wrong with
this?

9. New ideas.
What is possible?

10. Thinking about thinking.
What thinking is needed?

11. APPLY
• What are the facts?
• What do you feel about this situation? What does
your intuition tell you?
• Why won’t this work?
• What are the benefits? What can be done to
ensure success?
• What are the possibilities?
• Finally provide a reasonable action plan for Pepsi.

12. Thinking Hat Description Key Word Hat’s Response to Scenario
Question
The White Hat is cold, neutral, What are the facts?
and objective.
Represents anger (seeing red). What do you feel about
this situation? What
does your intuition
tell you?
Gloomy and negative. Why won’t this work?
Sunny and positive. What are the
benefits? What can
be done to ensure
success?
Fertile and growing What are the
Possibilities?
Take time to look from a higher Reflect
and wider perspective to see Summarize
whether you are addressing Explain
the right issue. Action plan