friends this slide is regarding marketing concept and difference between marketing and selling.

1. MARKETING CONCEPT
AND
DIFFERENCE BETWEEN
MARKETING AND SELLING
U N D ER T HE G UIDENCE O F
PRESENTED BY
L ALITHA J AGADEESH
VARUN K
D EP T O F MBA
MI T E
MITE

2. WHAT IS MARKEETING?

“MARKETING is a process of transferring a
product or service to a buyer at a competitive
price in order to satisfy his or her need”

3. MARKETING CONCEPT

Production Concept

Product Concept

Selling Concept

Marketing Concept

Societal Marketing Concept

4. DIFFERENCE BETWEEN
MARKETING AND SELLING

According AMA : an organisational function and a set
of
processes
for
creating,
communicating
and
delivering value to customers and for managing
customer relationships in ways that benefit the
organization and its stakeholders.

5. 
“SELLING is a process of transferring a product or
service to a buyer at a price regardless of his or her
need”

6. 
Marketing starts with the buyer and focuses constantly on
buyer’s needs.
Selling starts with the seller and is preoccupied all the time with
the seller’s needs

Marketing convert “customer needs” into products.
Selling convert ‘products’ into Cash

Marketing as a customer satisfying process
Selling as a goods producing process

7. 
In marketing ‘Customer satisfaction’ is the primary motive
In selling Sales is the primary motive

Marketing is more ‘pull’ than ‘push’
Selling involves ‘push’ strategy

Marketing includes the activities like marketing research,
product
planning
&
development,
distribution, selling etc
Selling is a part of marketing
pricing,
promotion,

8. 


Marketing starts with before the production of goods
and services,
Selling comes after production and ends with the
delivery of the product and collection of payment.
Marketing find the right products for customers.
Selling to find the customers for products.
Marketing views the customer as the very purpose of
the business.
Selling views the customer as the last link in the
business