1. Danny Frattasi

2. Genre Characteristics
The characteristics were quite typical of a pop/rock music
video. However, the first minute of the video is quite ironic
where our characters are depicted as uncool “nerds”. There
is then a transformation where the characters change into
clothes typical of the pop/rock genre. Props and actions are
used to emphasise this such as drinking beer, partying and
spending time on their hair and appearance.

3. Visuals/Lyrics
The lyrics of the song and also the title reflect a party vibe. This is what
we decided to show in our video as it was the most obvious theme for
the song. As I mentioned earlier, we started the music video with some
irony as the visuals didn’t match up with the lyrics. This then changed
as the party theme kicked in. The characters in the video began to
drink, dance and seem to make jokes with each other; as to reflect the
lyrics (“don't bring no vodka, or whisky, we got everything you need”),
and (“because there ain’t no party like a party going on at my house”).

4. Visuals/Music
The song is quite fast paced and so I believe that you
would expect to see lots of different shots and editing
on the beat. However, after watching the rough cut
video again, the shots are too long and there is not
enough editing on the beat for a music video of the
pop/rock genre. We can improve this by filming more
shots from different angles and in different locations.
These would act as fillers where our original footage
is too long. Professional music videos use this
technique a lot so that the video is not boring for the
viewer. I think that this is a key improvement for us to
enhance the quality of our video.

5. Need To Sell Artist
Our music video focuses on our main character and performer, Dan.
This is quite typical of a music video of a band because the singer of
the band usually attracts most attention from the fans and is the main
selling point. Whenever there is lyrics, Dan is lip syncing and so I
feel that the need to sell the artist in this video is of a good standard.

6. Intertextuality
There is not a lot of intertextuality in our
music video. There is a short clip of
someone writing a Facebook status and
there is also a glimpse of the boys
playing Xbox at the beginning of the
video, but this is not very clear and so
viewers could probably not tell that this
was happening.

7. Voyeurism
Again, there is not a lot of voyeurism in
our music video as our main performer,
Dan, performs directly to the camera for
the whole duration of the song. We
could add some features of voyeurism
but I believe that this would go against
the theme and narrative of the video.

8. Use Of Microelements
To portray our party theme, we had to use the
microelements wisely. The costumes and
location (mise-en-scene) where key in showing
the narration of our house party. The lighting
was extremely poor which reduced the quality of
the vision in the outdoor shots. I had mixed
feelings about the editing. Some fades added a
more professional edge to the video but the
length of shots and lack of editing on the beat
was our downfall. The cinematography was also
very standard and there was nothing really
extravagant to make our footage even more
interesting.

9. 5 Improvements
 More shots to break up the footage and make it
more interesting, which would then enhance the
visuals/music from Goodwin’s points
 Edit more on the beat to reflect the high tempo
and genre of the song
 Show clearly the intertextuality of playing Xbox
 Film more footage as currently there is not
enough to complete the whole music video
 Add more lighting to the filming outside and use
the features on the camera to make the footage
clearly visible

10. Additional Filming - Plan
An extra night of filming would help us significantly to make
our music video better. This is how we would use the time...
 Film the last minute of the music video – the morning after the
house party. In Dan’s bed, with him reflecting on what
happened.
 Shoot lots of little shots with different angles to add to the
video to create a more interesting video
 Set up lighting and camera so that it is suitable for filming in
the dark outside
 Film the outdoor scenes and experiment with the lighting so
that if the footage is unclear, there will be lots of different
shots with different lighting effects