1. 2014 was a year of major changes in digital marketing and technology, including the rise of mobile browsing, Facebook's control of mobile ad revenues, and companies struggling to gain true customer affinity and organic reach. 2. Upcoming trends for 2015 include the growth of voice search with personal assistants like Siri and Cortana, a focus on quality content and technical improvements to websites, and social media becoming more important channels for businesses, particularly Pinterest and Instagram. 3. Key recommendations are to focus on answering users' questions across devices to make their lives easy, become less dependent on Google, and optimize for app stores and the Internet of Things.

1. U P C O M I N G T R E N D S F O R
O R G A N I C M A R K E T I N G I N 2 0 1 5
D A N N Y D E N H A R D - T R A I N E R , C O N S U LTA N T, A D V I S O R .
@ D A N N Y D E N H A R D | D A N N Y D E N H A R D . C O M

2. S L I D E 2 WA R N I N G 🔞
I S W E A R W H E N I G E T PA S S I O N AT E
S O S O R RY I F I O F F E N D
deck available here => http://po.st/om2015 @dannydenhard#searchlondon

3. I A M G O I N G T O TA K E Y O U O N A
J O U R N E Y… . .
@dannydenhard#searchlondon

4. 2 0 1 4 WA S … . .
@dannydenhard#searchlondon

5. T H E Y E A R T H E W O R D WA S
R E P L A C E D B Y ❤️
@dannydenhard#searchlondon

6. T H E Y E A R O F M O B I L E 📱
B R O W S I N G N O T P U R C H A S I N G Y E T
@dannydenhard#searchlondon

7. T H E Y E A R FA C E B O O K T O O K
C O N T R O L O F M O B I L E 👍
A D R E V E N U E S & B R O U G H T P O P U L A R A P P S
@dannydenhard#searchlondon

8. T H E Y E A R O F P R I M E E X P E C TAT I O N S
💸
@dannydenhard#searchlondon

9. T H E Y E A R O F U N H A P P Y B U S I N E S S E S
😭
@dannydenhard#searchlondon

10. T H E Y E A R O F U P D AT E S ⌛️
G O O G L E , B R O W S E R S , YA H O O , FA C E B O O K , T W I T T E R , E T C , E T C .
@dannydenhard#searchlondon

11. T H E Y E A R S O C I A L M E D I A B E C A M E
S O C I A L M E D I A O U T L E T S
📺
@dannydenhard#searchlondon

12. T H E Y E A R S O C I A L M E D I A WA N T E D T O J O I N T H E
I N S TA N T M E S S E N G E R M O V E M E N T
👥
@dannydenhard#searchlondon

13. T H E Y E A R S O C I A L & I M ’ S H A P P I LY S E L F -
D E S T R U C T E D
💨
T H I N K S N A P C H AT, C Y B E R D U S T E T C .
@dannydenhard#searchlondon

14. T H E Y E A R B U S I N E S S E S A S S I G N E D A
C O S T T O T H E ‘ C O M M U N I T Y ’
( A N D N O T J U S T T H E C O S T O F T H E C O M M U N I T Y M A N A G E R )
👫
@dannydenhard#searchlondon

15. T H E Y E A R C O M PA N I E S B E C A M E
T R U E V I C T I M S O F T H E N E W S F E E D
🙈
@dannydenhard#searchlondon

16. T H E Y E A R C O M PA N I E S S T R U G G L E D
T O G A I N T R U E C U S T O M E R A F F I N I T Y
& F R E E ( O R G A N I C ) R E A C H
😲
@dannydenhard#searchlondon

17. T H E Y E A R T H E C O N S U M E R R E Q U I R E D
M O R E T R U S T O U T L E T S
🙏
@dannydenhard#searchlondon

18. T H E Y E A R Y O U R C O N S U M E R R E Q U I R E D M O R E
T R U S T O U T L E T S
• W E B S I T E ✅
• G O O D M O B I L E A P P A C R O S S
I O S ✅ & A N D R O I D ❌
• S O C I A L
• A C T I V E FA C E B O O K PA G E ✅
• E N G A G E D T W I T T E R P R O F I L E ✅
• L A R G E S O C I A L F O L L O W I N G A C R O S S A L L
N E T W O R K S
• Q U I C K F E E D B A C K B Y E M A I L ❌
• A P H O N E N U M B E R T H AT Y O U C A N S T I L L
S P E A K T O A P E R S O N ❌
@dannydenhard#searchlondon

19. T H E Y E A R “ U N B U N D L I N G ” T O O K
O V E R O U R S M A R T P H O N E S
( FA C E B O O K , G O O G L E D R I V E , L I N K E D I N , E M A I L )
📧
@dannydenhard#searchlondon

20. T H E Y E A R T H E P O D C A S T R E T U R N E D A S
C O O L C O N T E N T
( T H A N K S T O T H I S A M E R I C A N L I F E , S E R I A L )
🏈
@dannydenhard#searchlondon

21. T H E Y E A R G O O G L E C O N F U S E D S E O ’ S A N D
W E B M A S T E R S M O R E T H A N E V E R B E F O R E
🐼 🐧 🐼 🐧 🐼 🐧 🐼 🐧 🐼 🐧 🐼 🐧 🐼 🐧 🐼 🐧 🐼 🐧 🐼 🐧
@dannydenhard#searchlondon

22. T H E Y E A R G O O G L E H A D A M I X E D Y E A R :
• S T R O N G M A R K E T S H A R E Y E A R F O R A N D R O I D 📈
• H A R D E R Y E A R F O R A D V E R T I S I N G R E V E N U E S
• I N T R O D U C E D ( M O R E ) A N S W E R S W I T H I N S E R P ’ S 😡
• S T R O N G Y E A R F O R A L G O R I T H M I C U P D AT E S
• G O O G L E G L A S S 👓
• A N E W R E P O R T I N G L I N E M A N A G E R - S U N D A R
P I C H A I
• M AT T C U T T S T O O K A N E X T R A L O N G S A B B AT I C A L
✈️
• M O B I L E A D S S T R U G G L E D F O R C O N V E R S I O N S ( &
C L I C K S )
• Y O U T U B E WA S TA K E N O N B Y FA C E B O O K 🎥
• K I L L E D G O O G L E + & A U T H O R S H I P A S W E K N O W /
A B U S E D I T 👎
@dannydenhard#searchlondon

23. T H E Y E A R K I M K A R D A S H I A N B E C A M E T H E
M E G A B R A N D ;
T H E K A R D A S H I A N B R A N D 💩
T H E G A M E 🎮
T H E M O S T L I K E D P H O T O O N I N S TA G R A M 🙊
@dannydenhard#searchlondon

24. A N D T H O S E B R E A K T H E
I N T E R N E T P H O T O S 📷
Pic Source: Bebo IM @dannydenhard#searchlondon

25. W I T H A L L T H AT S A I D 💬
D A N N Y W H AT T R E N D S A R E I N S T O R E
F O R U S I N 2 0 1 5 … . .
@dannydenhard#searchlondon

26. 🐼 🐧 S E O T R E N D S 🐼 🐧
@dannydenhard#searchlondon

27. V O I C E S E A R C H … … . .
@dannydenhard#searchlondon

28. S O M E T H I N G A L O T O F P E O P L E A R E
D I S C O U N T I N G I S T H E I M PA C T O F
“ P E R S O N A L A S S I S TA N T S ” .
V O I C E S E A R C H & T Y P E D S E A R C H A R E
V E RY D I F F E R E N T.
S I R I V S G O O G L E N O W V S C O R TA N A
@dannydenhard#searchlondon

29. T H E T R E N D S F O R S E O
1 . I M P R O V I N G S I T E S , T E C H N I C A L LY &
F U N C T I O N A L I T Y
2 . A N S W E R I N G Q U E S T I O N S W I T H T H E
R I G H T C O N T E N T
3 . Q U A L I T Y C O N T E N T
- D I G E S T- A B L E V S L O N G F O R M
@dannydenhard#searchlondon

30. T H E T R E N D S F O R S E O … . .
4 . G E N E R AT I N G T H E R I G H T N E W S W O R T H Y
C O N T E N T T O G E N E R AT E A U T H O R I TAT I V E
L I N K S
5 . A C T U A L LY U N D E R S TA N D I N G T H E
D I F F E R E N C E ( A N D I M PA C T ) O N S A L E S
W I T H I N A P P S V S W E B B R O W S E R
@dannydenhard#searchlondon

31. W H AT Y O U S H O U L D D O :
• A LWAY S B E A U D I T I N G ( M E N TA L I T Y ) A N D
M A R K E T I N G
• B E C O M E L E S S D E P E N D A N T O N G O O G L E
• M A K E U S E R S H A P P Y
• A N S W E R T H E I R Q U E S T I O N S ( E V E N B E F O R E T H E Y A S K T H E M )
• M A K E T H E M H A P P Y A C R O S S D E V I C E S &
M A K E T H E I R L I F E E A S Y.
@dannydenhard#searchlondon

32. D O N O T F O R G E T ( A B O U T ) :
T H E A P P S T O R E S ( A S O ) & “ I N T E R N E T
O F T H I N G S ” ( I O T ) ;
W H AT C A N B E O P T I M I S E D :
W I L L N E E D T O B E O P T I M I S E D
@dannydenhard#searchlondon

33. S O C I A L M E D I A T R E N D S
@dannydenhard#searchlondon

34. ( P I N T E R E S T & I N S TA G R A M )
P I N S TA G R A M B E C O M E S
I N C R E D I B LY I M P O R TA N T
C H A N N E L S F O R B U S I N E S S E S
@dannydenhard#searchlondon

35. “ S H A R E A B L E ” B E C O M E S
C O M M O N P L A C E I N
B O A R D R O O M S
’ G O I N G V I R A L’ G E T S R E P L A C E D
@dannydenhard#searchlondon

36. T W I T T E R S TA R T S T O A P P LY R E A L
A U T H O R I T Y T O A C C O U N T S
B E Y O N D “ W H AT Y O U M I G H T H AV E M I S S E D ”
• F O L L O W E D / H O W E N G A G E D / L I S T E D
• F O L L O W E D / H O W E N G A G E D / N O T L I S T E D / M U T E D
• F O L L O W E D / H O W E N G A G E D / M U T E D / % O F U N F O L L O W S
• A U T H O R I T Y O N S P E C I F I C T O P I C S
@dannydenhard#searchlondon

37. P R E D I C T E D T R E N D S
• PA I D S O C I A L ( T H I N K P P C & S E O )
• U N I Q U E Q U A L I T Y S O C I A L F I R S T / O N LY
C O N T E N T
• G R O U P S O V E R PA G E S
• I N S TA N T M E S S E N G E R O V E R J U M P I N G O N
T H E L AT E S T S O C I A L N E T W O R K
• U S I N G S O C I A L A S A C T I O N A B L E B R A N D E D
D E S T I N AT I O N S
• T H E Y E A R V I D E O C H A N N E L S G E T R E A L
R E S O U R C E S
• G E O TA R G E T I N G C O N T E N T
• D E M O TA R G E T I N G C O N T E N T
@dannydenhard#searchlondon

38. I C H A L L E N G E B R A N D S T O TA K E
Y O U R C O M M U N I T Y B A C K , TA K E
T H E M B A C K T O Y O U R S I T E S
R AT H E R T H A N T O “ R E N T E D
G R O U N D ”
- G O O D L U C K W I T H T H AT 😳
@dannydenhard#searchlondon

39. Q U I C K N O T E S O N V I D E O
@dannydenhard#searchlondon

40. T H E F I G H T F O R D O M I N A N C E I N
V I D E O B E C O M E S R E A L :
Y O U T U B E W I L L N E E D T O D E F E N D
A G A I N S T FA C E B O O K & T W I T T E R ’ S
N E W N AT I V E V I D E O P L AT F O R M
L I N K E D I N M AY A L S O P U S H N AT I V E V I D E O
@dannydenhard#searchlondon

41. S M A R T B R A N D S A N D V L O G G E R S
W I L L U S E N AT I V E V I D E O O N
FA C E B O O K A S I T O F F E R S B E T T E R
V I E W I N G N U M B E R S
A D V E R T I S E R S W I L L L E A R N Q U I C K LY T O L O V E T H I S
@dannydenhard#searchlondon

42. V I D E O O U T L E T S ( E S P Y O U T U B E ) W I L L T RY T O
I N C R E A S E T H E Q U A L I T Y O F C O N T E N T
U P L O A D E D S O T H E Y C A N AT T R A C T T H E R I G H T
A D V E R T I S E R S
AT M A D V E R T I S E R S D O N O T T R U S T Y O U T U B E ’ S A B I L I T Y T O
A S S O C I AT E O R C O N T R O L T H E I R A D S W I T H Q U A L I T Y
C O N T E N T
@dannydenhard#searchlondon

43. C O N T E N T M A R K E T I N G
T R E N D S
@dannydenhard#searchlondon

44. C O N T E N T M A R K E T I N G G R O W S
U P !
@dannydenhard#searchlondon

45. A K A M A R K E T I N G G R O W S U P !
@dannydenhard#searchlondon

46. T H E Y E A R O F A U D I O
( S N A C K A B L E & B I T E S I Z E D )
@dannydenhard#searchlondon

47. B R A N D S M A K E C O N T E N T F O R P E O P L E
T O A C T U A L LY C O N S U M E !
N O T J U S T T O C R E AT E M O R E C O N T E N T
@dannydenhard#searchlondon

48. R E M O VA L O F C O N T E N T C R E AT I O N
F O R C O N T E N T S A K E .
C O N T E X T U A L C O N T E N T M A R K E T I N G
R E P L A C E S M A S S P R O D U C E D
C O N T E N T
T H I S I S W H Y A U T H O R S C A N N O T W R I T E 1 0 0 ’ S O F B O O K S P E R Y E A R
@dannydenhard#searchlondon

49. T H E Y E A R C O N T E N T A M P L I F I C AT I O N
A N D P R O M O T I O N I S I N V E S T E D I N .
P R O M O T I O N & R I G H T
C O N S U M P T I O N I S K E Y I N 2 0 1 5
@dannydenhard#searchlondon

50. T H E Y E A R C O N T E N T M A R K E T I N G
A P P S A R E C R E AT E D F O R
C O N S U M P T I O N & D I S T R I B U T I O N
@dannydenhard#searchlondon

51. G I F S A R E C R E AT E D F O R G O O D
A N D E D U C AT I O N
( N O T J U S T E N T E R TA I N M E N T )
@dannydenhard#searchlondon

52. L O N G F O R M C O N T E N T !
@dannydenhard#searchlondon

53. M O B I L E O N LY
M O B I L E F I R S T
( T H I N K I M P R O V E D M O B I L E E X P E R I E N C E , A P P O N LY, T H E N P U S H E D T O
S I T E )
@dannydenhard#searchlondon

54. S O C I A L I N F O G R A P H I C S
( F O R S H A R E S & E N G A G E M E N T, N O T L I N K S )
@dannydenhard#searchlondon

55. A P P L E = P U S H
E V E RY T H I N G
T O WA R D S T H E ‘ A P P ’
@dannydenhard#searchlondon
G O O G L E = P U L L
E V E RY T H I N G B A C K
T O T H E ‘ W E B ’
F I N A L T H O U G H T: S O M E T H I N G
T O C O N S I D E R I N 2 0 1 5
FA C E B O O K = P U S H T O A N Y
FA C E B O O K ‘ P L AT F O R M ’
T H R O U G H Q U A L I T Y
C O N T E N T C O N S U M P T I O N
A M A Z O N = P U S H & P U L L ( A K A
‘ O W N ’ ) A L L E C O M M E R C E
P U R C H A S E S T H R O U G H & O N
A N Y P L AT F O R M

56. L A S T LY, T H A N K Y O U
T H I S D E C K I S AVA I L A B L E @
H T T P : / / P O . S T / O M 2 0 1 5
@dannydenhard#searchlondon

57. D A N N Y D E N H A R D
C : D A N N Y D E N H A R D . C O M / C O N TA C T
E : D A N N Y @ D A N N Y D E N H A R D . C O M
T: D A N N Y D E N H A R D . C O M / T W I T T E R
G + : D A N N Y D E N H A R D . C O M /
G O O G L E P L U S
L : D A N N Y D E N H A R D . C O M / L I N K E D I N
H : D A N N Y D E N H A R D . C O M / H I R E
@dannydenhard#searchlondon