Packaging bottle trends 2017 (small)

Give your beverage a little extra Breath....
Just Extra Impact stimulated from Trend, Data, & Survey
HOW CAN YOUR BEVERAGE
PACKAGING WIN ON
RACK DISPLAY BATTLE
Presentation Background & Solution
 This presentation will explore key trends driving development and innovation in
packaging, and will seek to identify hot spots for packaging growth throughout
the world.
 In building this report, I leverages its internal Passport database, which compiles
data points and qualitative analysis in some country and regions including
packaging.
 Data used in this presentation includes the market data, packaging market
shipping and any product knowledge in brewery.
 Primary (touches the product) and secondary (faces the consumer) consumer
packaging are included in this presentation
 All data presented in this presentation is deeply explore to strengthtened the
concept of packaging.
belongsto
DANNY
DAM
AR
2017

Danny Damar S.
Jl. Cengkir IB Blok F5/16 Kav.PTB DKI,
Pondok Kelapa - Jakarta Timur 13450
Telp. 62-21 – 8656284
HP. 0856-856-8586 / 0816 - 1122-890
0888 - 3712882
E-mail danny.damar @ gmail.com
damstol @ yahoo.com
 PERSONAL DATA
Name
Address
Phone
Date of Birth
Sex
: Danny Damar Swasonodjati (Dani/ Damstol)
: Jl. Cengkir 1B Blok F5/16, Kav PTB DKI, Pondok Kelapa, Jakarta Timur 13450
Jl. Sidosermo PDK I / 130, Wonocolo - Surabaya 60239
: 62-21-8656284
: Jakarta, June 25th. 1977
: Male
Marital Status : Marital
Religion : Moslem
 FORMAL EDUCATION
1997 - Graduated from Strata 1 Product Design Department, Faculty of Fine Art and Design.
Bandung Institute of Technology ( ITB ) - Bachelor Degree
1991 - Graduated from Senior High School, SMA Negeri 4 Jakarta
1988 - Graduated from Junior High School, SMP Negeri 40 Jakarta
1986 - Graduated from Elementary School, SD Negeri Bendungan Hilir 01
 INFORMAL EDUCATION / TRAINING
03-now - Change Management Training, MR training for ISO 9001:2000, Finance& Accounting
2001 - Asia Pacific Region Certification of Autodesk 3D Studio Max r.3.01 Training – PT. SGK.
1999 - Sinar Mas Paper Machinal Process and Production Management Training - Mojokerto
1998 - Astra Basic Training Program (ABTP) LXXXIX – AMDI Jakarta
1997 - Pro Engineer Training Program from USA - Parametric and Gaya Motor R&D - Jakarta
1991 - Computer Basic Data Operation, from LPSIK – Jakarta
1986 - English course at LIA – Jakarta
facebook.com/dannydamar linkedin.com/in/danny-damar-s-7a53081b https://twitter.com/damstol
belongsto
DANNY
DAM
AR
2017

Danny Damar S.
 WORKING EXPERIENCE
15-now - APP (SINAR MAS) PT Pabrik Kertas Tjiwi Kimia as Creative and Branding Head
2010 - PT Marketama Indah, Enesis Group as Design & Packaging Development Head
2006 - Tiga Serangkai Group as ProDev & Marketing Manager for General Book Division
2003 - Pantja Simpati (Tiga Serangkai Group) as ProDev Designer Manager
1998 - APP (SINAR MAS) Pulp and Paper Mills – Ass Mgr ProDev for Stationery & Gift Product
1997 - PT. Astra International (Tbk.) Design Centre Division at Product Design Department
1997 - OJT (On Job Training) at PT.Astra Daihatsu Motor as an Automotive Style Designer Staff
1996 - PT. INKA Madiun – Indonesia, The National Railway Stock Industries at R&D Depatment
1994 - PT. Yamaha Motor Indonesia, for Workshop and Research in making ATV
1992 - PT. TELNIC Industries – Bandung, Electronic Devices and Equipment
 HONORABLE / AWARD
2010 - 3rd. Winner National Geothermal Drawing Competition – Bali April 2010
2000 - Runner Up (4th.) & Finalist of Heineken Can Design Contest (www.designcontest.com)
95-97 - Best Participant for National University Weekly Science Forum (PIMNAS) from ITB
1996 - Finalist of National Gold Design Award at World Gold Council (WGC Italy)
1995 - Winner of National PMI Poster Design Contest
1991 - Winner of Youth Electronic Age Poster contest in Geneve, Swiss
 QUALIFICATION
 High motivated, optimistic, loyal and proactive for cooperative team work
 Both fluent active in conversation and write in English – Indonesia
 Proficient with Microsoft (MS Office,Visio) Mac/Windows application, Corel, Adobe, Video
Audio, Editing, Animation, Macromedia Freehand, AutoCad, and 3DS MAX (CAD)
 Both Motor Vehicle and Automotive Design knowledge majoring in research & development ,
planning, styling, clay modeling, plastic modeling, mock up, and presentation skill
 Production and Manufacturing Process knowledge to produce in mass pro / batch pro.
This Curriculum Vitae was made based on actually and responsibility could be held.
2012 - PT Erajaya Swasembada, Erajaya Group as Creative Design Manager
facebook.com/dannydamar linkedin.com/in/danny-damar-s-7a53081b https://twitter.com/damstol
belongsto
DANNY
DAM
AR
2017

RegionPackTypeCategory
2017 GLOBAL PACKAGING TRENDS: EXECUTIVE SUMMARY
Asia Pacific is the region with the largest potential
growth opportunity
In terms of pack type, PET bottles show the strongest growth rates, while bottled water
leads category potential
+ 18absolute volume growth
(in billions of units, 2014-2019)
Asia Pacific is the region with
the largest packaging growth
opportunity
Forecast growth rate of 4.3%
PET bottles is the pack type with
opportunity
Bottled water is the category with
opportunity
1. Greater consumer awareness of health conciousness
2. Stronger influence of recycling and environmental
issues
3. Increasing disposable income and purchasing
power
2017 GLOBAL PACKAGING TRENDS: EXECUTIVE SUMMARY
Three trends affect the packaging market in every region of
the world
belongsto
DANNY
DAM
AR
2017

0 200 400 1200 1400 1600
FP
PET B
Glass
FC
F Alu/P
MBC
TWPC
Flexible P
Brick LC
HDPE B
Other
600 800 1000
Total 2016 Volume
Total 2019 Volume
Flexible
Plastic, 29%
PET Bottles,
12%
Glass Bottles,
10%
Folding
Cartons, 9%
Flexible
Aluminum/
Paper, 7%
Metal
Beverage
Cans, 7%
Thin Wall
Plastic
Containers,
5%
Flexible Paper,
4%
Brick Liquid
Cartons, 3%
HDPE Bottles,
2%
Other, 12%
Top 10 Pack Types in World by 2017 Total Volume
2016 Volume Share of Top 10 Pack Types in World
GLOBAL PACKAGING TRENDS: EXECUTIVE SUMMARY
Globally, flexible plastic remains the dominant pack type
However, pack types such as brick liquid cartons and PET bottles will register the highest
growth rates
5,176bn
total units sold
in 2016
Other
HDPE Bottles
Brick Liquid Cartons
Flexible Paper
Thin Wall Plastic Containers
Metal Beverage Cans
Flexible Aluminium/Paper
Folding Cartons
Glass Bottles
PET Bottles
Flexible Plastic
Total Volume (in billions of units))
Cigarettes
Beer
Bottled Water
Carbonates
Drinking Milk
Products
Yogurt and Sour
Milk Products
Biscuits
Sugar
Confectionery
Juice
Baked Goods
0
10
20
30
40
50
60
70
80
90
0.0% 1.0% 2.0% 3.0% 4.0% 5.0% 6.0%
AbsoluteVol.Growth2014–2019
(inbillions)
Forecast Volume CAGR 2014 - 2019
Top Categories in World by
2014 Volume
Bottled water has the highest category absolute volume growth
Size of bubbles represents total 2014 volume in billions of units
belongsto
DANNY
DAM
AR
2017

DO YOU KNOW TASTE of BEER ?
Do you knew the basic principle of Beer (Brewery)....let us explained
belongsto
DANNY
DAM
AR
2017

CANADA
••,...,.
UNITED STATES
•(!i!rono. � _A ;,f-: a,u... �f?' ,:w. -- �
MEXICO ._,, _,�.:.,..,.,, ___ "
� ��- =-@ �-�� . �
��-·� �=©
• � •COLOMEllA
- FlltNOIGWWI
,.. ·PERU
'9--' •BOUVIA
�,CHILE
�
= .URUGUAY
� ARGENTINA
NEW ZEALAND
THE COMPANIES WHO ACTUALLY MAKE YOUR BEER
Rainier Beer Pyramid
TSG/EugeneKashper rd tar
Seattle.Washington Seattle,Washington
Redhook Brewery•**
, � CraftBrewAlliance
TSG/Eu��t
a
s�::; � �a Woodinville,Washinton
Tumwa'.e1,Washington ��
-- !��:s:;.�:�ci��
any
Portland Brew1.ngCompany llla/JE¥1J.l �
e & m .,n�� Seattle.Washington
Portla�d,Oregon
1
_,___Widmer Brothe1s Brewm_g**•
InnDJUlnn
c ft B All r::,.;•u HenryWeinhard's
�ortl;�;,Or�;i� {'} . - H:RY
MillerCoors
Omissio_n*"• �WEINHARD'S
HoodRiver,Oregon
C�
ft
rt�;��.�:�;i� .-._._, Lll'11�� ::�;:1
r-�i;�"fn��v
&
Bend, Ore gon
Nore:TSG!Eugenel<4shpe1 OldMilwaukee
81andsAreConrr.JCr8rewed Pabst BlueRibbon
At6Mil/erCoors8reweries Schlitz
ThroughoutThe U.S. S h .d 8
I.ifa��u
t
ge:
e
:Kashper
-
-
M
,lw_::_w"""''"
RED
O
[I]Fo,ade,sB,.wmgCo (30%)
Mah M19t Jrou
Dlli. Mi
l1:r��:
GrandRapids,Michigan
Milwaukee,Wisconsin
TheJustBeer Project
BostonBee1Co
Burlington.Vermont
The TravelerBeerCo.
Magic Hat
-
rido &1
South Burlington.Vermont
Boston BeerCo
Burlington,Vermont
Genesee
Dundee{HoneyBrown
F &Far � arr
Rochester,NewYork Rochester,NewYork
Olde Saratoga
UB Group
SaratogaSprings,NewYork
BreweryOmmegang
DuvelMoortgat
Cooperstown,NewYork
•
StoneMill Organic /GreenValley
Anheuser-Busch InBev
.
wHampshl"
Anheuser·Buschln8ev ;1 I '
ButteCreek Brewing
Jt�lw UBGroup
�� Ukiah,California
ShockTop
Anheuser- Busch InBev
FortCollins,Colorado
JacobleinenkugelBrewingCompany
�
MillerCoors
�
Chlppewafalls.Wl scoasla
Goose Island
Anheuser_-Buschl�B�v
�
• McSorley'sAle**
TSG!EugeneKashper p,r.soRLEY"S
NewYork, New York �s_ru:
8/uePointBrewingCo.
-
Patchogue,NewYork
,,......,,,..
SouthamptonPublickHouse0
C rispinO
MillerCoors
Colfax,Calilomia
Fox BarrelO
MillerC001s
Co lfax,Califomia
ffl¥11
�
CRITTtN
Angel City Brewery
BostonBeerCo
LosAnge!es,Califo,nia
OWNER I PARENTCOMPANY
Mendocino Brewing
UBGroup
Hopland ,Calilornia
Anheuser·Busch InBev
Boston Beer Co.
Craft Brew Alliance
Coastal
Florida Ice & Farm Co.
Mahou·San Miguel Group
MillerCoors
Duvel Moortgat
KEY NOTES
TSG I Eugene Kashper
UB Group
Anheuser-Busch InBev owns 32%of the Craft Brew Alliance.
Kona**"
(rah BrewAlliance
Kona,Hawaii
8atch19
Miller(OOIS
Golden.Colorado
"Where" a beer is brewed is often intimated(ex. Pabst Blue Ribbon). Aside from where has been
noted, locationdata is a combination of accurate, intimated, and unclear plotting as per our research.
* Boston Beer Co.- While the Brewers Association continues to revise what the definition of a
craft brewer is, seemingly to accommodate Boston Beer, who has fluctuated in and out of the
categorization, we've chosento map theirholdings due to their sheer size as a public company
valued at $4 billion, that they have created two cider brands and that they have acquired and
created other craft brands through their subsidiary Alchemy & Science.
LoneStar
TSG{EugeneKashper
SanAntonio,Texas
Ch1cago,llhno1s
BoulevardBrewingCo �
K
Duz_el��ortga'. �
P.-'.
1)
NationalBohemian
ansas ity, issoun "l3
Lll
e AngryOrchardCiderC'J TSG.'EugeneKashper
Anheu::.�i!�� f�g:; •-- ��i��n"n:��f� HardcoreCider O
Baltimore, Maryland
St.Louis, Missouri -� ANGRY
B?stonB�erC�
,......ra.nv ORCHARD·
cin�innat1,Ohio
Redbridge
Anheuser- Busch InBev
St.louis,Missouri -�. ......... .Undshark
Anheusei-BuschlnBev
St.Louis,Missouri
Terrapin BeerCo.(21%)
MillerCoors
Athens.Georgia
Coney Island Brewing TSG/Eugene Kashper
Boston BeerCo Southampton,NewYork
New
.
York, NewYork
�
� ......
Fordham{0ominion (Merged)
Coastal(49%Anheuser- BuschlnBev)
Dover,Delaware
fORDHRm&IJOffliHiDnUREWING • COr-.'IPANY
Third Shift
Miller(oo�
FortWorth,Texas Concrete Beach Brewery
Boston BeerCo
Miami,florida
ZiegenBock
Anheuser-Busch InBev
Houston,Texas
** These two agreements representunique arrangements
where theoriginal product is still produced, but
*** For west of the Mississippi distribution, Craft Brew Alliance beers are brewed in
Woodinville, WA(Redhook) and Portland, OR(Widmer, Omission). For east of the Mississippi,
TSG / Eugene Kashper has licensed the right to (contract)
brew the retail versions of these two New York-based brands.
all beers are brewedat their Redhook brewery in Portsmouth, NH.The Konabrewery in Hawaii
produces draft Kona for HI. All other CSA brands for HI are sourced from Woodinville or Portland.
2017 BREWERY BRAND MAPPING
belongsto
DANNY
DAM
AR
2017

Bonfire Wines is one brand succeeding with its packaging. With a progressive and
responsible positioning, Bonfire celebrates doing what we love and sharing moments with
friends and family. Every aspect of the brand experience supports this promise. Each
package contains the equivalent of two bottles of wine and features a low-carbon footprint
pouch with ergonomic handles and taps – all uniquely designed for sharing.
Its signature shape prevents the pouch from sagging, and innovative materials keep the
wine fresh for up to four weeks. The brand and messaging are focused and refined, yet
instantly relatable.
Another wine brand pushing boundaries is Mark West. Since 1978, the wine brand has
defined itself as passionate and dedicated, helping consumers stay “totally devoted to pinot.” It
recently leaned into this idea by introducing a portable, single-serve wine package with four
stacked, stemless PET glasses bundled in a shrink-sleeve label. Each glass has 187ml of wine,
adding up to the same 750ml volume of a traditional bottle. The concept recognizes the
importance of the glass for wine drinkers and solves the problem in a simple, yet innovative
way.
So, How are Wine Brands Adapting?
Could wine be the new craft beer?
A look at the innovations in wine packaging that are catapulting the segment into stardom
Much of the wine category has been slow to change, with many established brands
perceived as unapproachable by younger consumers. Meanwhile, other contemporary brands
with clever labels and fresh perspectives are springing up quickly, but often
overcompensate and end up feeling trite. These brands are too disconnected from
familiar wine cues, lack the depth required to withstand the test of time, and appeal to too
niche of an audience.
One of wine’s biggest and longest-standing barriers to entry is convenience.
We’ve seen incremental efforts to make wine consumption more practical: Think
larger and smaller versions of known brands in the form of boxes, pouches, aluminum
cans, plastic bottles and Tetra Paks (tetrapak.com).
These modifications address some of the challenges of traditional, multi-serving glass bottles,
but they can also feel less than the original experience and potentially degrade the brand.
In contrast, some brands seem native to this new landscape. Their brand stories are
either inextricably linked to their products’ form, or they have higher-order brand ideas
that can credibly stretch into new areas without breaking. In these cases, more
convenient packaging helps reinforce the brand’s meaning rather than detract from it.
belongsto
DANNY
DAM
AR
2017

Underwood from Union Wine Company continues to be one of the best examples of a brand
that effectively made the jump from glass bottles to aluminum cans without diminishing its
experience. Crafted as an approachable, everyday drinking wine, the brand has a
strikingly contemporary and minimalistic feel.
With careful attention to color and materials, transition to a can format is seamless, intuitive
and on point. The brand is now in the process of launching sparkling wine options that
are exclusively sold in cans, making this convenient format an integral part of its portfolio.
Cracking the code for wine brands
Wine brands haven’t yet perfected the balance between the demands of the millennials
generation and the stories and rituals rooted in the wine category’s heritage. This younger
audience seems ready for substantive brand promises from the wine world, but they want it
on their own terms.
Brands that take a leading position and disrupt the market will do so by combining hyper-
authenticity, fresh experimentation and superior convenience in ways that are natural to the
brand and category. They have an opportunity to holistically reinvent themselves, with new
packaging formats and use cases in mind from the beginning to become more relevant to this
younger audience and deliveruncompromisingexperiences.
A global leader in brand consulting and design, Landor creates agile brands that thrive
in today’s dynamic marketplace. Landor’s branding services include everything from
strategy, positioning and naming to identity, design and motion graphics.
With 25 offices in 19 countries, Landor works with a broad spectrum of world-famous brands,
such as Alitalia, BMW, FedEx, Nike, Kraft Heinz, Procter & Gamble, Sony and Taj
Group. Landor is a member of WPP, the world’s largest marketing and communications firm.
belongsto
DANNY
DAM
AR
2017

HOW TO WIN MILLENIALS HEARTS ?
1. Hyper-authenticity : Craft beer brands know millennials are
impervious to gimmicks. They want beverages from passionate makers with
credible stories; they want to connect with the people and inspirations behind
each bottle. From the local to the exotic, successful brands uniquely
communicate their values and are transparent about their process. The
result: rich, approachable narratives with genuine “talkability.” These stories
stand up to scrutiny and give consumers a compelling reason to buy. Take
Widmer Brothers Brewing out of Portland, OR, which released limited-edition
beers as a part of its “30 beers for 30 years” series in honor of the company’s
30th anniversary. Each label, created by a different designer from Portland,
depicts a time in the brand’s heritage.
2. Fresh experimentation : Craft beer brands intuitively
understand millennials’ desire for new experiences and adventures, and they
know that beer is no exception. Open-minded and ready to break
conventions, this generation thrives on innovation and progress. Craft beer
brands know they must constantly push boundaries – or risk being left
behind. Commonwealth Brewing Company from Virginia Beach, VA, uses
colorful abstract art to visually express the flavors of the beer inside,
giving consumers a taste before they even crack open the can.
3. Superior convenience : Millennials’ unscheduled and hectic
social lives present ever-expanding indoor and outdoor occasions for beverage
brands. Whether they are at the cinema, at the beach, attending a concert, on a
hike or enjoying a meal, they’re ready to embrace a new drink if the
experience is easy. Beer has always been portable, primarily in single-
serving containers, making it an obvious choice for on-the-go consumption.
But as this audience explores, new settings can require new packaging. The
beer category has been quick to innovate and adapt with helpful features
like self-cooling cans, waterproof cases, handled multipacks, sturdy can
carriers and swing-top bottle caps.
One brewery adapting quickly to changing consumer desires is Modern Times
Beer from San Diego, CA. Using PakTech (paktech-opi.com) can carriers that
are sturdier and more environmentally friendly than the common plastic ring
design, Modern Times makes its beers easier to carry for on-the-go consumers.
belongsto
DANNY
DAM
AR
2017

2017 BREWERY INNOVATION CONCEPT
belongsto
DANNY
DAM
AR
2017

Machinery Technology: Machinery & equipment: Labeling, coding, marking
Shrink sleeve labeling masters
a new market
Aviator Brewing implements flexible shrink sleeve can labeling for seasonal craft beer.
As the demand for beer grows, the industry has experienced phenomenal growth. According to the
Brewers Association (brewersassociation.org), there were a total of 4,144 breweries of all types
and sizes in 2015 an increase over 3,464 in 2014 and surpassing the historic high of 4,131 in 1873.
The association also found that craft brewing added $55.7 billion to the US economy in 2014
including 424,000 jobs. (This accounting includes the impact of craft beer from brewery to
wholesaler to retailer plus the totals from food and merchandise sold at brew pub restaurants.)
Aviator Brewing Company’s standard and seasonal craft beers have soared along with this
increasing popularity of beer. When the company was founded in Fuquay Varina, NC in 2008, it
brewed 600 gallons of beer in two dairy tanks in an airplane hangar. Since then the company has
expanded its facilities, implemented state-of-the-art technology, and developed a broad product
offering. During six years of operation, Aviator has produced 1.2 million cans (1,125,000 gallons) of
beer.
A British natural spring water brand Tipsy® Water has launched an innovative range of natural spring
waters, with an alcoholic flavor in a decorative shrink sleeve branding solution from Clondalkin
Flexible Packaging Bury (clondalkingroupbury.com), formerly Chadwicks.
Developed by Imperial Spring Water the non-alcoholic Tipsy® Water range includes flavours such as
gin and tonic, whiskey and cola, rum and cola and pastiche. The 750ml and 330ml glass bottles are
encased in a distinctive seven color, PET shrink sleeve from Clondalkin Flexible Packaging Bury,
formerly Chadwicks.
Ultra-thin shrink sleeves debut
belongsto
DANNY
DAM
AR
2017

Innovative PO shrink sleeve film label
from UPM Raflatac to significantly boost recycling rates
presented the results of a full-body shrink sleeve label recycling study, featuring the company's new
RafShrink PO MDO 40 HS product, at the Association of Plastic Recyclers (APR) Technical Forum in
New Orleans, Louisiana. The study, conducted with Plastic Forming Enterprises, demonstrates that
RafShrink, a polyolefin-based, roll-fed shrink film label provides significant recyclability gains over PETG
labels, currently the industry-standard film label for shrink sleeve applications, when used with clear
PET bottles.
With their ability to provide a 360-degree product presentation, shrink sleeve films are one of the
fastest growing label segments, growing at 5.5% CAGR and expected to reach 12,750 million square
meters in sales in 2018, according to AWA Alexander Watson Associates. However, global brand
owners are actively seeking ways to increase the recyclability of shrink sleeved PET containers to
reduce their environmental footprint.
RafShrink PO MDO 40 HS provides superior branding on complex container shapes due to its high
MDO shrinkage of 61% at 95°C and its best-in-class haze at 3%, high clarity and gloss. The shrink film
also can be applied at high speeds, labeling more than 50,000 containers per hour. During the recycling
process, the polyolefin material ensures clean separation from clear PET bottles by floating to the top
of the caustic washing solution, unlike PVC and PETG labels, which sink with PET bottle material.
RafShrink PO MDO 40 HS meets the Critical Guidance by Association of Plastic Recyclers (APR) and by
European Plastic Bottle Platform (EPBP).
belongsto
DANNY
DAM
AR
2017

I devide my packaging study coverage
into 2 Subjects area :
A. Non Alcohol Packaging
1. Mineral Bottle
2. Tea/Coffe Bottle
3. Energydrink Bottle
4. Dairy milk Bottle
5. Syrup/ Juice Bottle
6. Medical/Lab Bottle
B. B. Alcohol/Soda Pack
1. Beer Bottle
2. Vodka Bottle
3. Liquor Bottle
4. Light Beer Bottle
5. Wine Bottle
6. Softdrink Bottle
7. Whiskey Bottle
belongsto
DANNY
DAM
AR
2017

A. Non Alcohol Packaging
1. Mineral Bottle
belongsto
DANNY
DAM
AR
2017

One of the worst social constructions of the modern world is the plastic bottled water – so says
I. According to intrepid designer Adam Robinson, 3 billion of these bottles are consumed
annually in the UK, 80% of them being sent not to the recycling plant, but to the landfill. In
response to these and other terrifying numbers, Robinson’s created a cap for bottles. Not just
any cap, one that you can use over and over again. Clarity in tap water, that’s what these caps
offer. Clarity.
This projects makes it clear that using tap water instead of purchasing new bottled water is not
only right, it’s fun to do. Why? Because saving the world is fun, that’s why! But also because
these caps offer you selections of different flavors, energies, or vitamins.
This cap has a unique push-and-twist action that allows it to fit on almost any plastic water
bottle in the world. Then there’s the gelatin-based liquid tab within the cap: it dissolves quickly
in the water, before you drink it, to offer up your desired effect.
It’s a water revolution, in a nice cardboard box
Green.Lifestyle
One Keepable Cap, Lots Less Bottles
belongsto
DANNY
DAM
AR
2017

Greener Gadgets Design: Bottle of M
by Michele Adriaens, 21 Feb 2008
Click image for larger view
belongsto
DANNY
DAM
AR
2017

Core 77 have announced the winners of their Greener Gadgets design competition, which
challenged participants to come up with new and innovative solutions for consumer
electronics, addressing issues of energy, health and toxicity, new materials, product life-cycle
and social development.
Final year NUS Industrial Design students, Cheong Yian Ling, Cindy Liew , Joanne Lin and
Lionel Wong received a notable entry with their design dubbed Bottle of M, which is not just
a Message in a bottle, but above all, a Motivation to save the world.
“Water consumption from PET bottles creates a worldwide environmental problem of
ineffective plastic disposal and accumulation. People are usually aware of plastic recycling
possibilities and methods. However, more often than not, the follow-through with this
practise is a different matter. Our design is inspired by a student exchange experience in
Europe where most of the homes do not have potable water readily available from taps, and
where we joined in the experience of purchasing bottled water from supermarkets and
disposing of the bottles in separate bins weekly. The “culture shock” left a deep impression
on us and thus the inspiration for our design.”
Click image for larger view
Inside every Bottle of M lies a somber scene of environmental meltdown caused by
irresponsible plastic disposal. As the bottle gets empty, a subtle message will remind the
consumer to recycle.
“In Singapore, cigarettes are packaged with grotesque pictures of adverse effects of smoking.
Inspired by the use of such direct messages incorporated into packaging, the blow moulded
bottles play on the compassionate nature of users to prompt them to recycle their
bottles.Through a little more attention in packaging design, Bottle of M, being a humble daily
object, hopes to bring the message of environmental awareness to the public effectively.”
belongsto
DANNY
DAM
AR
2017

2. RTD GREEN TEA / RTD COFFEE
belongsto
DANNY
DAM
AR
2017

2. RTD COFFEE
belongsto
DANNY
DAM
AR
2017

A variety of energy drinks are available; the skinny "bullet" can shape is popular.
Energy drinks are also sold in larger cans and resealable bottles
3. RTD ENERGY DRINK
belongsto
DANNY
DAM
AR
2017

4. RTD DAIRY MILK
belongsto
DANNY
DAM
AR
2017

Kalau dilihat berdasarkan konsep strategi marketing saya yang namanya “7 & 1
Alternative Strategy,” yang terdiri dari great perception, quality product, customer
engagement, distribution, innovatif product, trust to person, and competition price,
Nu Tea berhasil memainkan kartunya di great perception—dengan cara
membangun persepsi bahwa Nu Tea adalah teh yang sehat dan bergaya.
5. RTD FRUIT JUICE BOTTLE
belongsto
DANNY
DAM
AR
2017

--·--
--
luefosoptrj fuefosoptrj�
t1'fLOSOP�Y
belongsto
DANNY
DAM
AR
2017

by Danny Damar 2013My Documents/ Private/ Trends/ Trend Bottle 2013)
B. Alcohol/ Soda Bottles
(by Danny Damar S - 2017) http://thepackaginginsider.com/festive-fri
1. BEER BOTTLE (The Local genuine brighter than Global
Big player)
Eastern-Appearing Beer Packaging with Surprising Origins
By G+ Author: Chris Warren.
Simon Langlois is responsible for these microbrewery limited addition beer bottles.
Fortunately for us he gives a detailed description of his project on his Behance profile.
Quebec is the francophone province of Canada. With only 400 years of history,
Quebec was the first North American province to be colonized by the Europeans in the
sixteenth century. The province is known for its cold climate as well as its rich culture.
Today’s Quebec culture is the result of the fusion of many people; due to the
abundance of colonization. Primitively, the territory was occupied by the first nations
followed by the French, the English, the Irish, and later came the Portuguese, the
Chinese, the Italians, the Vietnamese, etc. ..
The mission of the project was to create a visual identity represent Quebec culture. The
mix of people from different ethnical backgrounds make it a very rich culture.
The branding of Swing microbrewery was inspired by Quebec’s cultural,
historical, and natural references.
Typography and Logo
This Quebec vernacular typography was used for the logo of the Swing brewery. The
shapes of
belongsto
DANNY
DAM
AR
2017

My Documents/ Private/ Trends/ Trend Bottle 2013) by Danny Damar 2013
belongsto
DANNY
DAM
AR
2017

the letters were inspired by Native American petroglyphs considering many Quebecois
identity symbols are borrowed from Native American culture. (The racket sinew, bark
canoes, fur, etc. ..)Native American petroglyphs illustrate these concepts and elements of
natureas the Amerindian language was primarily oral. We can observe a river (s), spruce
(i), etc… within the logo.
Packaging
1) Limited edition:
This limited edition is produced and used exclusively during the launch party of the
Swing brewery. The label is composed of strips of different coloured birch that criss-
cross to represent the blend of cultures that make up Quebec’s identity today. The
information was printed on a label then attached by a braided twine made up using the
traditional colors of Quebec’s arrow belt.
2) Commercial edition:
The goal was to visually communicate a traditional sensation for the image of Quebec.
The bottle is dark in order to create a contrast with the lable. The second label, attached
to the cap, seals the beer and indicates the type; wether it be is blanche (white), blonde
(lagger) or rousse (red). The commercial packaging has been specially designed to
highlight the bottle. Additionally, the objective was to minimize the amount of cardboard
used in order to promote efforts that are deemed eco-friendly. The packaging
information is located on a label, similar to the main one, found on the back of the bottle.
The taste:
This beer is dynamic enough to appeal to a young crowd due to its reinvented
traditional design. The beer is fresh and has a woody aroma thanks to theorganic spruce
and brown sugar. Taste will envelop your glass with an invigorating foam that is both creamy
and persistent. To the sent, it shines by in a subtle way. Once on the tongue, its flavor and
finesse is dominated by the maple sap that composes it. This beer will give you dynamic
energy to your gigues endiablés
(traditional Quebec dance).
This design is lovely for its uniqueness. The use of wood as the label is innovative,
natural, and charming. The criss-crossed bottle is especially nice..a real eye-catcher. The
logo or type is neat, fun and clean. Overall as a stand alone piece of artwork I think the
bottles below and above are very beautiful, however, as a complete package design I
have a few critiques. The dark bottles as well as the silhouettes throw me off as far as
beer packaging. Both the color and shape remind me more of wine bottles. Lastly, I think
the bottles reflect his own style more than they do Quebec’s culture. If you check out
Langlois’ site you will see a variety of projects with a very similar look leading me to
believe he was influenced more by his own gifts than Quebec’s.
belongsto
DANNY
DAM
AR
2017

II couldn’t write a story about craft beer without talking about the people behind the
segment. for the first time ever, I had the privilege of attending the draft Brewers
conference last month in Washington, D.C. and got a behind-the-scenes look at craft
brewing, the people behind the segment, and the businesses that are involved in the
processing and packaging of this popular drink. How, it blew me away; the size of the
industry is vast but the community of people felt small.
Collaborations, congratulations and comradery were evident throughout the halls as
like-passioned people came together to celebrate this global movement. And it really
is a global movement, with over 1.000 people at the conference and attendees from
more than 50 countries. According to Barbara Cusco, sales marketing director,
Brewers Association, eight out of the last 10 years saw double digit growth in the
segment.
According to the Brewers Association (brewersassociation.org), craft brewers sold
$23.5 billion in 2014. That amounts to 21.9% of the $107 billion U.S. beer market. That’s
up from 19% last year – and continued growth from the 10% that craft brewers held in
2012. But first, what is a craft brewer? The association’s definition is a brewer that is
small, produces fewer than 6 million barrels of beer per year, is independent (less than
25% of the craft brewery is owned or controlled by an alcohol industry member that is
not itself a craft brewer) and makes traditional beer (not malt beverages or cider).
It is a larger industry than even I thought, but it isn’t the size that shocked me most but
the passion and love of the craft. Collaboration and passion unites all of the brewers
to really grow the segment and deliver exceptional beer.
Behind the success of a brand is the small, local brewery that offers a space for
people to connect. People get into it not just to make money, but because it’s their
passion,” says Fusco
Craft beer: the global movement
It’s all about the passion, storytelling and branding behind the craft.
belongsto
DANNY
DAM
AR
2017

Branding makes all of the difference
One topic that I repeatedly heard from brewers, labeling folks, designers and general
managers is how important branding is and how important it is that your brand and
package tell a story to the consumer. As Cusco mentioned, there is so much spirit
and passion behind each brand and so much individuality … the package is the
perfect outlet for all of the spirit to come pouring out and grab the buyer. Why?
Because the stories behind the craft breweries really resonate with people and it’s
these stories that should be portrayed through the packaging and branding.
According to Barrett Brynestad, associate creative director/
designer for TDA Boulder (tdaboulder.com), the package should tell consumers as
much as possible about the beer, from the occasion to taste profile and overall brand
ethos.
Consumers are looking to the breweries and the packaging to articulate how it tastes,
why you brew beer and best reflect the brewery. This will turn everyone into an
evangelist for the product,” says Brynestad.
Brynestad knows firsthand how strong branding can directly increase sales. He
worked with Deschutes Brewery to redesign the brewery’s lineup of beer and the
result was wildly successful, 40% increase in sales for two of its popular beers –
Black Butte Porter and Obsidian Stout.
The brewery was in need of a new brand identity from constantly tweaking and
updating its packaging over 30 years and with the problem that consumers knew two
of its popular beers by name, but yet were not familiar with the brewery itself. The
first priority was to flip that. It was almost a reintroduction of the brand – a brand that
consumers may have had but didn’t necessarily know.
e peeled back 30 years’ worth of layers to find out who the brewery is, who the
people are, and to then align the brewery with who it was and ultimately convey that
to the consumer,” says Brynestad.
Cities and stores are at this point over-saturated with beer choices and some brands
are relying on gimmicks and noise to attract consumers, but Deschutes had a
different approach. Its goal was always just to brew tasty beer, and the redesign was
meant to reflect that thinking.
For the package itself the brand agency wanted to unify all of the SKUs in the lineup
with keeping one-third of the package the same. Each has a large logo on the bottle’s
neck, as well as the brewery name along the shoulder of the bottle; the beer flavor or
variety is displayed below the brand logo and name.
The second priority was to create a profile and personality for each beer.
Principle wanted each design to evoke a different feeling and occasion. Different
colors are unique to each SKU and hint at the beer’s taste. All designs are unified but
individual, and help each one stand out in the Deschutes family,” continues
Brynestad.
belongsto
DANNY
DAM
AR
2017

How important is branding in the popular craft beer
space?
“Of the upmost importance, especially if you are a smaller beer brand, you need to
seriously invest in packaging. It’s the one area that goes the furthest to connect with
consumers and build brand recognition, says Brynestad.
Package type and design
So what about the debate of cans versus bottles? I heard so much more about cans at
the conference than bottles but bottles remain the dominant way that craft beer gets to
the beer drinker, with 58% in market, and cans representing 12% (and 30% draft pours).
That 12% though is a big increase from 2011 where cans only made up 2% of the
market, according to the Brewers Association. A few of the breweries I spoke with –
including Tin Roof Brewing out of Baton Rouge, LA – only can their beer, and always
have. Brewers prefer the can’s light and oxygen-blocking abilities, as well as 360-
degree canvas. While canning is certainly a strong growth area in craft beer, it isn’t
exactly a new idea. Oskar Blues claims to be the original craft beer in a can when they
started canning their Dale’s Pale Ale in 2002.
Cans or bottles, a great label goes a long way. I attended a session led by Avery
Dennison
(label.averydennison.com) at the conference, where labels and design were the topics.
The panel, which comprised of staff from a brewery, a designer, a printer and Avery
Dennison, discussed the importance of a cohesive branding strategy, how labels and
printing can help and the various label types popular in the segment.
In the discussion, the topic of cans was brought up and the ability to lower cost with
their use. Brewers can purchase fewer components than bottling to get the beer
packaged. In addition, cans offer superior light-blocking properties, a 360-degree area
versus a bottle’s traditional front and back canvas. But bottles offer benefits too, like a
perceived premium quality and die cut label options with lots of tactile and aesthetic
appeal (to read a case study about a brewer using pressure sensitive labels, go to page
19). Pressure sensitive labels (PSL) allow for die cut and shorter runs than cut and
stack.
The session takeaway was that you want your package to be a premium look and feel
to match the premium content of the beer inside. Consumer perception: A high value
package means a high value beer.
belongsto
DANNY
DAM
AR
2017

According to Constantia Flexibles (cflex.com), the first time PSL was used in line on a
beer product was 14 years ago. PSL had 0% market share in 2003 to nearly 50% today.
Why the growth? Pressure sensitive technology is one of the lowest cost options. The
operational benefits of pressure sensitive labels are also driving the expanded usage
and further investments. They eliminate glue, set up time and change parts compared to
paper labels, increasing throughput gains. They have better durability in the ice chest
and the distribution system allows for brand recognition from beginning to end. In
addition, shapes do not add cost and it is seamless to change from one size or shape to
another.
PSL also allows for much more design flexibility because they eliminate proprietary
bottles for each SKU and can be applied in line with filling, thus reducing inventory
levels.
Packaging is what the consumer interacts with most and offers various touchpoints
from the bottle or can itself to the secondary packaging and even multiple points on the
bottle from the base to the neck. The quality of the beer can best be expressed through
the branding and design of the package.
What’s makes the craft beer segment wildly successful is really the people – the
brewers, the visionaries, and the consumers and beer enthusiasts that buy it. Craft beer
is a global movement with strong and passionate people, creative storytelling and
quality-driven beer. As one brewery staffer I spoke with from Canada explained, there is
a will for the entire industry to succeed so everyone loves to share ideas, collaborate on
beers and offer advice. They all could be considered competitors, but it isn’t that way.
Everyone supports each other. After all, a rising tide lifts all boats.
belongsto
DANNY
DAM
AR
2017

2. VODKA BOTTLE (Svedka Vodka)
By G+ Author: Chris Warren.
The company that designed Svedka’s original packaging has given the bottle a 2013
makeover. The original packaging(first image below) is nice on its own, but as many
designers know, it is always good to update your designs to keep them contemporary
and cutting edge. Such is what creative agency Established did for Svedka.
The redesign is successful because it is aesthetically pleasing, interesting, and does not
stray too far from the original design. They have truly given the Svedka bottle a
successful makeover. Like the Absolut Vodka article we wrote earlier Svedka is another
great example of worthy-of-the-name-art packaging that is also real world. Maybe its
something about the vodka industry that really allows for for creativity ; ) Check out the
designs and description below.
“ESTABLISHED HAS REDESIGNED SVEDKA’S ENTIRE PRODUCT RANGE. USING A GROUND BREAKING APPROACH,
ESTABLISHED USED SUPER SATURATED COLORS THROUGHOUT THE RANGE THROUGH AN INNOVATIVE SHRINK
WRAPPING TECHNIQUE. THE STRONG COLOR PERFECTLY REFLECTS THE BOLD ATTITUDE OF THE SVEDKA BRAND, WHILE
ENSURING THAT THE BOTTLES POP OFF THE SHELF.
THE SHRINK WRAP TECHNIQUE ALSO ALLOWS SVEDKA TO EASILY AND EFFICIENTLY LAUNCH SPECIAL EDITION FLAVORS
THROUGHOUT THE YEAR OR TO REACT TO CHANGING MARKET TRENDS QUICKLY AND AT LOW COST.”
belongsto
DANNY
DAM
AR
2017

Smirnoff launches Smirnoff White,
the vodka born in the ice Jun 9, 2014
Smirnoff is presenting its latest innovation, the Smirnoff White
vodka, that is filtered using low temperature. The new product is
purified and freeze-filtered at -6°C, which gives it an
unprecedented smooth taste. The new vodka version is not for a
massive market—it launches exclusively in travel retail.
belongsto
DANNY
DAM
AR
2017

VOD
KA
w o o,.•
..�,.
..�.....
.. ......
belongsto
DANNY
DAM
AR
2017

3. LIQUOR BOTTLE
Talk about a labor of love! A liquor store shelf is not worthy of these bottles, they
deserve to be displayed in the Louvre amidst the Mona Lisa. These Frizzé bottles were
designed by Boris Vargas Vasquez of Argentina. The design is not for everyone. The
bottles are geared far more toward those in their twenties or early thirties than towards
the older crowd. However, what the design lacks in relatable diversity it makes up for in
niche-passion.
belongsto
DANNY
DAM
AR
2017

The amount of detail is unfounded, not to mention Vasquez has created 5 equally
illustrated variations. The illustrations sway towards party and away from
sophistication which is totally fine — like I said, niche. I cannot pick a favorite, though I
think my least favorite is the red bottle with the smiley faces towards the bottom. It
lacks the depth and complexity of the other designs; though still more complex than
any other liquor bottle.
I don’t know how much the bottle design does to convince me of the greatness of what
is inside, nonetheless I would certainly by it for the artwork.
belongsto
DANNY
DAM
AR
2017

4. Light Beer Bottle :
Heineken Design Concept
Heineken and WAMP made an exclusive tender, and invited 5 designers to design a
unique bottle concept. These 2 meter high models designed by KISSMIKLOS were
presented in the WAMP design fair. Interview and photos below!
Gina Angie: What inspired you to render the text like that?
KISSMIKLOS: I was inspired by Heineken’s green color. I wanted to show an organic
fantasy world inside bottle. I used the very intense green color and familiar shapes that
evoke the ‘world’ and environment of barley, hop, & grass.
Gina Angie: Is the text “Love 2012ʺ all that is meant to be read?
KISSMIKLOS: Yes, ”Love 2012ʺ. We didn’t get any instruction, or any slogan. So I just
wanted to design a bottle which can use anywhere at any time in this year.
Gina Angie: Do you think these bottles will ever get produced?
KISSMIKLOS: I think no, it’s just a part of Future Bottle Design Contest for Heineken
140th anniversary, this is part of the Hungarian campaign which presented in the
WAMP design fair.
belongsto
DANNY
DAM
AR
2017

Heineken Glow in The Dark
By Danny Damar
Did you ever wish your beer bottle could glow in the dark? Then pick up one of
Heineken’s limited edition STR bottles to ensure you’ll never accidentally knock your
beer over again. Click through for more images and info.
The Heineken STR bottle utilized an aluminum bottle and UV-sensitive ink to create
a design only visible in the dark. Turning off the lights reveals a star-filled sky that is
imperceptible in
belongsto
DANNY
DAM
AR
2017

normal lighting. This kind of design wouldn’t be possible on a traditional glass bottle,
another reason that aluminum bottles are here to stay.
Sustainable Packaging Challenge
Heineken is getting in on two popular trends–crowdsourcing and sustainability–with a
packaging challenge. Packaging innovators can submit ideas in one of three Eco-focused
categories with the goal of winning the grand prize in a juried competition. Click through
to find out more about the challenge.
Heineken’s challenge focuses on three main factors of sustainability: recycling,
innovative materials and transportation. Participants can submit their ideas in one of
these three categories, and then the finalists will work with experts from Heineken to
bring their ideas from concept to reality. The grand prize winner will receive a prize of
$10,000 USD.
This isn’t the first challenge Heineken has launched. In the beginning of 2012 the brewer
launched a competition to redesign its bottle. The winners–a freelance graphic designer
and a design student–will have their design brought to market at part of the brand’s
140th anniversary.
If you’re interested in entering Heineken’s green challenge, you can find out more
belongsto
DANNY
DAM
AR
2017

My Documents/ Private/ Trends/ Packaging Bottle Trend 2017 by Danny Damar 2017
Fancy South Lawn Beer Study
Kate Allaire, a design student at the Pratt Institute, created a new packaging for South
Lawn Beer. This sample packaging is not being sold in stores, but is going to be given
away at events at The White House.
The Packaging is simple yet sophisticated. The packaging consists of frosted glass
which gives the beers a nice texture, but at the same time it’s transparent so the
packaging becomes more colorful. This doesn’t feel like your typical beer packaging –
and could even be confused for wine packaging. But we welcome this change!
With its unique packaging through the used materials, which enhances the colors, and
with the design that elevates the beer to a more sophisticated level, we think that the
President will much appreciate Kate Allaire’s South Lawn Beer design!
belongsto
DANNY
DAM
AR
2017

5. Wine Bottles
CMYK Packaging study
The first thing that comes to mind when I think of wine packaging, is a normal bottle
with an elegant picture on the label, and the type of grape/wine in fine print down the
bottom. Well Jordan Adkisson has different ideas, playing on the use of CMYK
packaging.
Featured on his Behance profile, Jordan played on James Arthur Vineyards previous
packaging strategy of using people’s professions to market specific wines to Firefighters,
Nurses, Accountants etc and designed one for the Graphic Designers out there. Using
the CMYK color scheme we all know too well, Jordan played on the letters using them
to not only dictate the color of the packaging, but also to decide the type of wine.
C – Cyan – Cabernet
M – Magenta – Merlot
Y – Yellow – Yarra
K – Black – Korbel
The bottles use solid, bold colors to support the ranges purpose and a solid type phase
to further embed the overall branding message – “a full flavor selection of Red and
White wines aged for design inspiration”.
Personally, I’d love to be able to tell the type of wine I’m picking up without having to
check the fine print, and I love the play on CMYK packaging!
belongsto
DANNY
DAM
AR
2017

6. Soft Drink Bottle (Iconic Bottle )
Coke Unveils More Changes to Their Bottle as ECO bottle
Coke loves to play around with its branding and package design. Coke is one of a few
companies that can really change up their appearance often, due to their extreme
prevalence and devoted fans. Here Coke introduces “Coca-Cola Life” a “healthier and
eco-friendly option.” The packaging label is green to of course connect with and fit in
to the health-food and green market. Though the color is a bit of a strange green, it
was a smart choice as to avoid neon-greens that often correlate to cheap products or
the lemon/lime flavor.
In a bid to combat obesity globally and offer a healthier and eco-friendlier option to
consumers, soda giant Coca-Cola has launched a new beverage paired with a
different look. The alternative to the company’s flagship cola, ‘Coca-Cola Life’ is said
to be an all-natural, low-calorie soda packaged in a fully-recyclable plant-based
bottle. Launched in Argentina, Coca-Cola Life is made with a mixture of sugar and
stevia-based substitute, and contains two times less the calories than regular Coke.
The plant-based bottle also consists of 30% recycled natural materials, and is
considered to be lighter in weight than regular PET plastic bottles Instead of the
brand’s signature red, the drink has been unexpectedly given a green-labeled
packaging—designed by Seattle-based design studio Platform—most likely as a way
to visually show a
“touch of nature”. Coca-Cola Life will rollout globally over the next several months.
Read more at http://thepackaginginsider.com/coke-unveils-more-changes-to-their-
iconic-bottle/#reh6F4stMs65pHzh.99
belongsto
DANNY
DAM
AR
2017

Of course people love and hate the new design. One person says, “Nothing sexy about
a green-labeled coke bottle I’m sorry.” Another person says similarly, “I thought I
needed to adjust the color on my monitor or something… green and coke just done go
together.” While on the other hand someone writes “I like the innocence and the
fun in this spot and the green packaging is a huge departure. I’m excited!”
belongsto
DANNY
DAM
AR
2017

7. Whisky (the rebranding projects)
PROJECT: Monsters Choice Whisky
Design DESIGNER: madeline
roguschka INSTRUCTOR: christine
george
» The objective of this assignment was to take an existing liquor brand and re-design
the packaging and accompanying collateral. Madeline Roguschka, student designer,
chose a very old Scottish whisky that is bottled and distilled by Gordon & MacPhail.
This is the original Monsters Choice packaging.
» The existing brand features a cartoon drawing of a lockness monster in a round tall
green bottle. Roguschka chose to change the bottle shape to a rectangular one which
makes it easier to grab and remove the cork stopper vs. the lower end screw cap. She
also wanted to keep the bottle clear in order to show off the rich color of the scotch.
belongsto
DANNY
DAM
AR
2017

Packaging bottle trends 2017 (small)

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Ähnlich wie Packaging bottle trends 2017 (small)

Ähnlich wie Packaging bottle trends 2017 (small) (20)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

Packaging bottle trends 2017 (small)