2. Choose Pocket Innovation because...
Technical ability is important...
But the ability to understand your
business needs and the creativity to
spot exploitable opportunities in the
mobile app marketplace are key.
What makes the user download it ?
What makes them use it regularly?
What are your key objectives ? Data, revenue, added value ?
What else should you asking yourself ?
How do mobile users behave, what drives their purchasing or
registration?
How best to market the App ?
Between now and your release date how will the market place
change?
4. Why do you need an app
A mobile optimised web page is not interchangable with an app
Web Page in Mobile Browser: App:
Unclear Clear
No flow Easy and focused navigational flow
Clumsy payment engine for mobile Easy payment engine leads to impulse sales
No use of mobile functionality Uniquely Mobile Functionality
6. So...why do you need an app
Revenue
Customer Acquisition
Lead the Competition
Impulse and Mobile Purchase
Ease of Use
Uniquely Mobile Platform Capabilities
B2B & B2C Communications and Tools
Let’s discuss your unique needs info@pocket-innovation.com
7. Example of revenue strategy : Network DVD
The network app drives impulse purchasing, as the user can set up or use an existing account. This
makes buying easy and impulsive during browsing – such as on the bus on the way home, or while
waiting for a friend to arrive. At the very moment that the client ‘wants’ something, they simply have to
reach into their pocket to buy it. The Network app can use both Apples ‘in app purchasing’ and it’s
own in app payment engine. This not only raises the profit margin but makes the sale of physical
goods viable.
8. The App optimised search
Contain everything in
the presentable
dimensions of the
device.
Keep user navigation
clear, constant,
immediately available
and flowing in
direction of the
acquisition.
Keep the user
experience enjoyable
and attractive to use
when needed or
simply killing time.
9. Example of free extension of service app – PT Player
Pocket PT Player extends the
usability of Pocket PT by
presenting the user with an up
to the minute representation
of their individual workout and
the ability to send feedback to
their personal trainer directly
after a workout or meal.
Creating a live dialogue
between PT and client. a
Unique Selling Point in online
training.
The App also enables
specific instruction such as
sets and reps to be
communicated to each
individual user according
their individual account, yet
using stock video instruction.
10. Example of content based app – Exercises with Pocket PT.
Your content can be sold through app
stores either with an upfront download
price, in app purchasing or a
combination of both. For example The
TRX basic Workout might be free, but
customer could then be invited to
purchase a celebrity PT’s workout plan
or more advanced exercises with an ‘in
app purchase’
Content or features can also be used
to acquire customers. One example
is with unlockable content or features
that require the user to register or
make an in app purchase to gain
access.
This might be used to acquire
customer details so that your
business can send them a catalogue
or communicate special offers to
them via a ‘push’ message feature.
11. Convenient & Unique Properties of a Mobile App
Alter or save search Directly places a call or
settings sends a message
Constant navigation items
Mobile optimised tools such as
geo-location
12. Summary: What PI offer
Technical ability
Commercially competitive rates
Insight
Creativity
Flexability
Contact: jamie@pocket-innovation.com
Call: 0207 617 7880
See: www.pocket-innovation.com
Further examples of insight and production upon request
