2. What products do they make? L'Oreal is a large group and it’s the worlds most larges cosmetics and beauty company. They have over 500 products. This brand concentrates on: Hair colour Skin care Sun protection Make up Perfumes Hair care
3. Products L'Oreal got its start in the hair-colour business, but the company soon branched out into other cleansing and beauty products.
4. How the products are presented? L’Oreal is mainly used for the younger people like teenagers as most of their products involves make up which most teenagers like. L'Oreal also targets their products to older women Their slogan “because we’re worth it” shows that the product is a luxury product which suggests it is could be expensive. L'Oreal's product, reached the top 100 brands of The Brand Trust Report published by Trust Research Advisory in India
5. Brand extension One way that they have extended their brand is by doing products formenas well aswomen.
7. Controversies The company has recently faced discrimination lawsuits in France related to the hiring of spokes models and Institutional racism. In the UK, L'Oréal has faced widespread condemnation from OFCOM regarding truth in their advertising and marketing campaigns concerning the product performance of one of their mascara brands.
8. Summary In my opinion I think that L’Oreal has successfully created a brand identity as the adverts that present the products make them look more expensive.