6. About the Store
 Located in Bandra
 Nice view from outside
 Full Range of Products
 Repetitive customer
 Products are well displayed

7. Swot Analysis
Strength
 Location
 Nice Visibility
 Celebs
 Repetitive Buyers
 Service Centre
 Loyal Customer
 Store Staff

8. Weakness
 Lack of promotion
 Low Sales
 Low Footfall
 Improper displays of cell phones

9. Opportunity
 Potential to become best Gallery
 Sales can be increased
 To cover up the in around Bandra

10. Threats
 Vijay Sales
 Chroma
 Late entry into the market
 Another Sony centre located within the range
of 2km

11. Sales reports
Month Sales
January 6167816
February 3950529
March 7597664
April 7095462
May 8200000

13. Product Wise Sales
LCD/LED
MONTH SALES
JANUARY 44
FEBRUARY 30
MARCH 81
APRIL 53

15. Analysis
 May is the highest sales of Rs 8200000
 February is the lowest sales
 Increased in sales by almost 35% as compared
with Jan and May

16. LAPTOP’S
MONTH SALES
JANUARY 33
FEBRUARY 25
MARCH 43
APRIL 43

17. CAMERA’S
MONTH SALES
JANUARY 54
FEBRUARY 40
MARCH 59
APRIL 50

18. HANDYCAM’S
MONTH SALES
JANUARY 14
FEBRUARY 10
MARCH 13
APRIL 20

19. MOBILE’S
MONTH SALES
JANUARY 10
FEBRUARY 13
MARCH 10
APRIL 21

20. About the Staff
 Very well trained
 Complete knowledge about the products
 Very well connected with the customers
 Good personality
 Good Communication skill

21. MP3/MP4
MONTH SALES
JANUARY 31
FEBRUARY 24
MARCH 20
APRIL 21

22. Product
MP3

25. Features
 2GB/4GB memory capacity
 Zappin Function
 FM Tuner and Voice/FM Recording Function
 Built-in USB for easy drag and drop transfer of
content
 Quick Charge Technology
 Available in Four colours i.e orange,pink,black &
red

26. Reason for low Demand
 Outdated looks
 Memory capacity is very low
 Consumer doesn’t prefer it
 USB looks
 Chinese looks

28. FEATURES
 2.4 (6.0 cm) QVGA LCD Display
 » Built-in stereo speakers
 » Clear Audio Technologies
 42hrs of long battery life
 Voice / FM Recording Functions
 Alarm & Sleep Timer Functions

29. Drawback
 Low memory capacity
 Outdated looks
 Consumer doesn’t prefer

30. Reason’s for Low Sales
 Low customer footfall
 Unawareness about the store
 Stiff competition from Chroma, Maple, Vijay
Sales etc
 Lack of promotion