Otra de las ponencias interesantes a la que puede asisitir en #Omexpo 2013 fue la de @pedro_anton del servicio informático de @elcorteingles. El título de la misma: "¿Dónde están mis clientes?.
14. “Big Data” will make Data-Based Commerce possible & practical
Airline websites will
produce 59% of
booking volume by
2017, up from 35% in
2012
“Passengers want better, and more relevant, value when they plan and buy their flights.
Few airlines want passengers buying solely on price. Fortunately, a solution exists, and
it uses an asset most airlines already have in abundance: data.
(…)
Between 2012 and 2017, Big Data will allow
airlines to enter the era of data-based
commerce -- or dbCommerce. dbCommerce will
build on many of the initiatives being considered
as part of IATA’s New Distribution Capabilities
(NDC).”
The Future Of Airline Distribution A Look Ahead To 2017 A Special Report Commissioned by IATA by Henry H. Harteveldt