FDA's proposed label changes include making labels reflect the serving sizes people actually eat. Using that goal, here's a look at what the labels of popular products would like if the label reflected actual consumption habits.
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I Ate the Whole Thing - Food Label Hypothetical
1. I Ate the Whole
Thing
What If Food Labels Matched
Actual Consumption Habits?
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2. GreenEyed
Insight
I Ate the Whole Thing – What If Food Labels Matched Actual Consumption Habits?
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FDA proposes new food label formats
3. GreenEyed
Insight
I Ate the Whole Thing – What If Food Labels Matched Actual Consumption Habits?
Each alternative label has its pros and
cons
…but will any of these proposals
actually change eating habits?
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FDA proposes new food label formats
4. I Ate the Whole Thing – What If Food Labels Matched Actual Consumption Habits?
New Food Labels
Same Eating Habits?
Let’s look at 7 beloved products and
hypothetical revised food labels*
*based on actual nutritional data per serving and multiplication
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5. GreenEyed
Insight
I Ate the Whole Thing – What If Food Labels Matched Actual Consumption Habits?
Who doesn’t eat the whole thing?
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Example – canned soup
Servings Per Container = 2.5 ?
6. GreenEyed
Insight
I Ate the Whole Thing – What If Food Labels Matched Actual Consumption Habits?
Serving Size = 2tbsp unpopped?
Does anyone measure the kernels ?
They even list nutrition per cup
but 1 serving is 4 cups popped
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Example – microwave popcorn
7. I Ate the Whole Thing – What If Food Labels Matched Actual Consumption Habits?
1 serving = 4 cups popped;
Servings per bag = 3
1 cup Popped Nutrition x 12
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I Ate the Whole Thing – What If Food Labels Matched Actual Consumption Habits?
But it’s my favorite…
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Example – Naked Juice
Servings Per Container = 2
9. I Ate the Whole Thing – What If Food Labels Matched Actual Consumption Habits?
Example – Thin Mints
Let’s pretend a serving is a whole roll,
not 4 cookies
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10. GreenEyed
Insight
I Ate the Whole Thing – What If Food Labels Matched Actual Consumption Habits?
but it’s my version of a TV Dinner
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Example – steam-in-bag veggies
Servings per Container = 2
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Insight
I Ate the Whole Thing – What If Food Labels Matched Actual Consumption Habits?
My guilty pleasure for all nighters
and major heart breaks
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Example – frozen yogurt
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Insight
I Ate the Whole Thing – What If Food Labels Matched Actual Consumption Habits?
The best of both worlds –
per serving and per container
Is this the way to go?
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Example – sports beverage
13. GreenEyed
Insight
I Ate the Whole Thing – What If Food Labels Matched Actual Consumption Habits?
Feedback Welcome
• What other foods do you eat per container ignoring the per
serving suggestion?
Join the conversation:
http://greeneyedguide.com/2014/03/09/i-ate-the-whole-thing/
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• Would any of the Per Container nutrition facts change your
likelihood of eating the whole container?
14. GreenEyed
Insight
I Ate the Whole Thing – What If Food Labels Matched Actual Consumption Habits?
Feedback Welcome
GreenEyedGuide.com
• Which food label would you prefer (if you only had these three to
choose from)?
• Join the conversation at
http://greeneyedguide.com/2014/03/09/i-ate-the-whole-thing/