The Marketing role
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The marketing role and how it is evolving into: think, feel, do
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The Marketing role
- 1. The Marketing Role Marketing Role Think Feel Do Process Strategy and Planning Consumer and employee Engagement Implement Activity Tools Data, Analytics and Insight Research Long V Short Term Assess risks Budgeting Social Physics Customer Journey Branding identity Employee engagement Content production Social media Web content Campaigns End Game Growth strategies that create an active plan Monitor results Evaluate and refine Brand preference by employees and customers Competitive advantage Awareness Lead Generation Conversion Loyalty Referral
- 2. The Marketing Role Insight Think Feel Do Brand Brand Audit Brand Identity Brand preferences Bench marked Style Guide Visual Library Brand touch points Customer Segmentation Audit Ideal Customer Profile Customer Journey Mapping Mystery Shopping Customer touch points (CX design) Customer satisfaction and Customer Focus Groups Customer Advocate Lifecycle mapping New services and products to meet needs Capture data Benchmark satisfaction Staff Employee Insight Feedback group Advisory Employee satisfaction Culture Values Employee Empowerment Reward and recognise Improve employee onboarding, experience and benchmark