Prefix Group Capabilities Deck

www.prefixgroup.com CAPABILITIES PRESENTATION 2939 GaviotaPl Carlsbad, Ca The Right People. The Right Process. Right from the Start . 415-652-6101

[object Object],[object Object],[object Object],[object Object],EXECUTIVE SUMMARY MARKET PLAN & REAL ESTATE DESIGN & CONSTRUCTION “ Hammer/Nail” icon STORE OPERATIONS “ Cash Register” icon STORE LAUNCH & MARKETING The Right People. The Right Process. Right from the Start . 2

The Right People. The Right Process. Right from the Start . EXECUTIVE SUMMARY METHODOLOGY ,[object Object],[object Object],[object Object],3

The Right People. The Right Process. Right from the Start . EXECUTIVE SUMMARY METHODOLOGY BRAND Assignment BUSINESS Assignment The “Sweet Spot” A balance of: BRAND IDEALS ; LONG-TERM BUSINESS CASE ; IMMEDIATE FINANCIAL OBJECTIVES. 4

The Right People. The Right Process. Right from the Start . ,[object Object],[object Object],[object Object],[object Object],[object Object],EXECUTIVE SUMMARY WHO SHOULD BE A CLIENT? 5

The Right People. The Right Process. Right from the Start . Founded in 2009, Prefix™ is comprised of professionals with direct experience in bringing brands to market through Consumer-Direct channels. This has involved: Concept Retail Stores; Temporary “Pop-Up” Retail; Shop-in-Shops; Ecommerce; and Event Activation EXECUTIVE SUMMARY WHO HAVE WE WORKED WITH? 6 Denver, CO

The Right People. The Right Process. Right from the Start . PRACTICES MARKET PLANNING & REAL ESTATE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ ONE CITY BLOCK MIGHT AT AS WELL BE A MILLION MILES.” 7

The Right People. The Right Process. Right from the Start . PRACTICES DESIGN & CONSTRUCTION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8 “ THE MOST REWARDING AND MOST DANGEROUS PART OF IT.”

The Right People. The Right Process. Right from the Start . PRACTICES STORE OPERATIONS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],9 “ IDENTIFYING INDIVIDUAL NEEDS AND CUSTOM SOLUTIONS.”

The Right People. The Right Process. Right from the Start . PRACTICES STORE LAUNCH & MARKETING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],10 “ LOOKING FOR WAYS TO PLUG INTO THE COMMUNITY”

The Right People. The Right Process. Right from the Start . CASE STUDIES ,[object Object],[object Object],[object Object],6,400 S.F. Flagship, Boulder, CO 11 SCOPE: Strategy > Store Launch

The Right People. The Right Process. Right from the Start . ,[object Object],[object Object],[object Object],[object Object],[object Object],Customers are greeted by a combination of art installation and education on the local flora. CASE STUDIES The Brand Assignment 12

The Right People. The Right Process. Right from the Start . ,[object Object],[object Object],[object Object],[object Object],[object Object],Marketing involves: brand-right themes; partnering with local businesses; and fostering customer loyalty. CASE STUDIES The Business Assignment 13

The Right People. The Right Process. Right from the Start . CASE STUDIES ,[object Object],[object Object],[object Object],SCOPE: Strategy > Store Launch 1,000 s.f. store, Fashion Island, Newport Beach, CA (at left); Cover Story around the U.S. launch (above right) 14

The Right People. The Right Process. Right from the Start . CASE STUDIES ,[object Object],[object Object],[object Object],SCOPE: Strategy > Store Launch 15

The Right People. The Right Process. Right from the Start . CASE STUDIES ,[object Object],[object Object],[object Object],SCOPE: Strategy > Store Launch 16

The Right People. The Right Process. Right from the Start . SCOPE: Temporary Retail CASE STUDIES ,[object Object],[object Object],[object Object],[object Object],17

The Right People. The Right Process. Right from the Start . SCOPE: Temporary Retail/Festival CASE STUDIES ,[object Object],[object Object],[object Object],[object Object],Denver, CO 18

The Right People. The Right Process. Right from the Start . CASE STUDIES 18 Key Assignments Results Business Planning/Mgmt Market Entry Plan & Site Selection: Design & Construction: Systems, Processes & Staff: BOH : Marketing : ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Right People. The Right Process. Right from the Start . CASE STUDIES 20 Key Assignments Results Real Estate Selection: Design & Construction: Infrastructure: Sales Generation: Systems & Processes : CSR : ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Right People. The Right Process. Right from the Start . CASE STUDIES 21 Key Assignments Results Real Estate Selection: Sales Generation: Design & Construction: Staffing: Product: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Right People. The Right Process. Right from the Start . “ Engaging the community was a big goal for our retail project. We wanted to create environments that fostered conversations and interactions. That’s what our brand is about and I believe we came up with some very creative ways to make that happen.” Beaver Theososakis, Founder, prAna “ Ipso facto delorum. Motis operundi thoerem plato. Ipso facto delorum. Motis operundi thoerem plato. Ipso facto delorum. Motis operundi thoerem plato.” TheFaceShop “ Ipso facto delorum. Motis operundi thoerem plato. Ipso facto delorum. Motis operundi thoerem plato. Ipso facto delorum. Motis operundi thoerem plato.” Kiehl’s CASE STUDIES TESTIMONIALS 22

The Right People. The Right Process. Right from the Start . ,[object Object],[object Object],NEXT STEPS FROM HERE… 23

The Right People. The Right Process. Right from the Start . BIOS RICK BOLTON Strategy & Creative Specialist ,[object Object],[object Object],[object Object],[object Object],[object Object],“ BUDGET AND BRAND CAN BOTH SUCCEED.” CLICK HERE FOR VIDEO: “ Making Blue Sky Reality” February 12, 2009 National Retail Federation Convention, NYC Time: 11:00 24

The Right People. The Right Process. Right from the Start . BIOS DANIELLE FULTON-DAVIS Operations Specialist ,[object Object],[object Object],[object Object],[object Object],Danielle Image “ BRAND-RIGHT EXECUTION, EVERY TIME.” 25

The Right People. The Right Process. Right from the Start . BIOS KARI KIEL Marketing Specialist ,[object Object],[object Object],[object Object],[object Object],“ NOW IS THE TIME TO MAKE CONNECTIONS, NOT NOISE.” 26

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