1. Websites – CMS,
Drupal and Beyond
David Yeargin & Danielle Brigida
U.S. Fish and Wildlife Service
2. What is a Content Management System?
A content management
system (CMS) supports
the creation,
management,
distribution, publishing,
and discovery of business
information
3. Manages the complete lifecycle of the pages on your site,
from providing simple tools to create the content, through to
publishing, and finally to archiving.
4. Manages the structure, appearance of the published
pages, and the navigation of the site.
5. CMS Project
Money was given
in order to create
a new fws.gov
(2009)
Promise of a DOI
CMS shelved that
project
(2010)
Drupal is selected
by DOI and the
core team is
selected (2014)
6. Create a website that
addresses the needs of
the public and the
communication and
business priorities of
the Service.
The Goal
Public Facing Site
19. Audience Breakdown
– Surveyed Deputies’ Group, Web Council, Social Media
Coordinators
– Interviewed internal site users and content creators
– Interviewed public content creators, staff who work
with the public, site managers, content approvers
• Commercial Developers
• Government Agencies
• Importers/Exporters
• Job Seekers
• Legislative Staffers
• Media / Communications
• Outdoor Sportsmen/women
• Researchers / Students
• Urban Youth Coordinators
• Wildlife Partners
• Private Landowners
20. = Your Opinions Matter
List out 10 Requirements
that you wish your site had…
29. Internal Needs….
Consolidate internal information resources
An easier way to find information we know is
authoritative and up-to-date
Improved ability for employees to collaborate
Easier management of Web content without
duplication of effort
A digital library that gets images off of people’s hard
drives and makes them usable for all
30. Requirements Conclusion
• Initial focus was on web publishing and site
management for the public
• Internal focus was on consolidating sites
• Research showed people needed a solution
that supports both public consumption and internal
content creation and collaboration
• This is a big deal with big potential to improve how
the Service works and communicates internally and
with the public
31. Where Are We Now?
• Talk over costs and options with
Directorate
• Arrive at final project scope—what’s in and
what’s out
• Get to work with goal of new live site in
about two years
• Work with Refuges on next steps
33. Meet Website Expectations
• Easy to use navigation
and search
• Prominent contact info
• Accurate and up to date
information
34. Understand the Content Lifespan
Social
Blog Posts
News Articles
Features - Stories
Evergreen Web Content
Formal
Informal Right Now
3 years
from now
45. Plan Ahead…
• Develop naming conventions for pages
• Know your top visited pages
• Keep tabs of content that will expire
• Ask for more information on SiteImprove
47. Thank You!
David Yeargin
Chief of Digital Strategy
David_yeargin@fws.gov
Danielle Brigida
National Social Media Manager
Danielle_brigida@fws.gov
Hinweis der Redaktion
5
7
Informal does not mean fabricated or under-researched. It simply means you are giving more of a voice to your content than you would if it was a scientific paper.