Copa 2014 e internet.

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Apresentação hulahoopi da Palestra da Semana Gestão Feminina de Empreendedorismo em São Paulo. Daniel Macedo e Edvan Pinheiro falam sobre estratégias na internet para aproveitar a oportunidade da copa do mundo no Brasil em 2014.

Business Technologie

hulahoopi
www.hulahoopi.com.br | @hulahoopi
Copa do Mundo 2014 e Internet.
Estratégias para se destacar e realizar negócios.
Como usar a Internet para:
empreenderempreender
destacardestacar
preparar-se para a
copa do mundo no
Brasil em 2014, e as
tendências da web para
os próximos anos.
preparar-se para a
copa do mundo no
Brasil em 2014, e as
tendências da web para
os próximos anos.

hulahoopi
www.hulahoopi.com.br | @hulahoopi
A internet hoje
INTERNAUTAS ATIVOS EM RESIDÊNCIAS E NO TRABALHO E HORAS NAVEGADAS - 2010

hulahoopi
www.hulahoopi.com.br | @hulahoopi
A internet hoje
¼ da
população
mundial, esta
na internet.
¼ da
população
mundial, esta
na internet.
Facebook: 500
milhões de
usuários. No
Brasil, 6,2.
Facebook: 500
milhões de
usuários. No
Brasil, 6,2.
25% dos internautas
são influenciados na
decisão de compra
pelo Twitter e
Facebook.
25% dos internautas
são influenciados na
decisão de compra
pelo Twitter e
Facebook.
3,6 bilhões de
pesquisa no
Google por
dia.
3,6 bilhões de
pesquisa no
Google por
dia.
Mais de 10 bilhões
de faturamento no
E-commerce.
Mais de 10 bilhões
de faturamento no
E-commerce.

hulahoopi
www.hulahoopi.com.br | @hulahoopi
WEB 2.0, o que é?
Uma rede de Todos

hulahoopi
www.hulahoopi.com.br | @hulahoopi
WEB 2.0, New Fiesta
New Fiesta - O carro global da Ford.flv

hulahoopi
www.hulahoopi.com.br | @hulahoopi
WEB 2.0, Agência Africa

hulahoopi
www.hulahoopi.com.br | @hulahoopi
Como foi a copa de 2010?
Primeira copa
transmitida
totalmente em
Alta Definição
(HD)
Primeira copa
transmitida
totalmente em
Alta Definição
(HD)
Pessoas
adquiriram
produtos de maior
valor agregado
Pessoas
adquiriram
produtos de maior
valor agregado
23 milhões de
e-consumidores
23 milhões de
e-consumidores
1 milhão de
turistas na
Africa do Sul.
1 milhão de
turistas na
Africa do Sul.
Eliminação do
Brasil nas quartas
de finais.
Eliminação do
Brasil nas quartas
de finais.

hulahoopi
www.hulahoopi.com.br | @hulahoopi
A oportunidade
Copa do mundo 2014
Maior evento
esportivo do
mundo, realizado
no Brasil
Maior evento
esportivo do
mundo, realizado
no Brasil
Estima-se 600
mil Turistas
estrangeiros
Estima-se 600
mil Turistas
estrangeiros
Jogos em
São Paulo
Jogos em
São Paulo

hulahoopi
www.hulahoopi.com.br | @hulahoopi
A Ferramenta
A internetA internet
Ou melhor,
WEB 2.0
Ou melhor,
WEB 2.0
Melhor ainda,
tecnologia
móvel
Melhor ainda,
tecnologia
móvel

hulahoopi
www.hulahoopi.com.br | @hulahoopi
A tecnolgia móvel
Aparelhos celulares
com acesso a
internet.
Aparelhos celulares
com acesso a
internet.
Baixo custo de
acesso a internet
móvel.
Baixo custo de
acesso a internet
móvel.
Usuários
conectados 24
horas por dia.
Usuários
conectados 24
horas por dia.
Interatividade 2.0Interatividade 2.0

hulahoopi
www.hulahoopi.com.br | @hulahoopi
“Crie um caso de amor com seu cliente e ele será sua publicidade”.
Philip Kotler

hulahoopi
www.hulahoopi.com.br | @hulahoopi
Fontes:
http://www.ebitempresa.com.br/e-bit-informa-2010.asp
http://olhardigital.uol.com.br/negocios
http://exame.abril.com.br/topicos/facebook/
http://www.ibope.com.br
http://www.copa2014.org.br/

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Copa 2014 e internet.

1. www.hulahoopi.com.br | @hulahoopi

2. hulahoopi www.hulahoopi.com.br | @hulahoopi Copa do Mundo 2014 e Internet. Estratégias para se destacar e realizar negócios. Como usar a Internet para: empreenderempreender destacardestacar preparar-se para a copa do mundo no Brasil em 2014, e as tendências da web para os próximos anos. preparar-se para a copa do mundo no Brasil em 2014, e as tendências da web para os próximos anos.

3. hulahoopi www.hulahoopi.com.br | @hulahoopi A internet hoje INTERNAUTAS ATIVOS EM RESIDÊNCIAS E NO TRABALHO E HORAS NAVEGADAS - 2010

4. hulahoopi www.hulahoopi.com.br | @hulahoopi A internet hoje ¼ da população mundial, esta na internet. ¼ da população mundial, esta na internet. Facebook: 500 milhões de usuários. No Brasil, 6,2. Facebook: 500 milhões de usuários. No Brasil, 6,2. 25% dos internautas são influenciados na decisão de compra pelo Twitter e Facebook. 25% dos internautas são influenciados na decisão de compra pelo Twitter e Facebook. 3,6 bilhões de pesquisa no Google por dia. 3,6 bilhões de pesquisa no Google por dia. Mais de 10 bilhões de faturamento no E-commerce. Mais de 10 bilhões de faturamento no E-commerce.

5. hulahoopi www.hulahoopi.com.br | @hulahoopi WEB 2.0, o que é? Uma rede de Todos

6. hulahoopi www.hulahoopi.com.br | @hulahoopi WEB 2.0, New Fiesta New Fiesta - O carro global da Ford.flv

7. hulahoopi www.hulahoopi.com.br | @hulahoopi WEB 2.0, Agência Africa

8. hulahoopi www.hulahoopi.com.br | @hulahoopi Como foi a copa de 2010? Primeira copa transmitida totalmente em Alta Definição (HD) Primeira copa transmitida totalmente em Alta Definição (HD) Pessoas adquiriram produtos de maior valor agregado Pessoas adquiriram produtos de maior valor agregado 23 milhões de e-consumidores 23 milhões de e-consumidores 1 milhão de turistas na Africa do Sul. 1 milhão de turistas na Africa do Sul. Eliminação do Brasil nas quartas de finais. Eliminação do Brasil nas quartas de finais.

9. hulahoopi www.hulahoopi.com.br | @hulahoopi A oportunidade Copa do mundo 2014 Maior evento esportivo do mundo, realizado no Brasil Maior evento esportivo do mundo, realizado no Brasil Estima-se 600 mil Turistas estrangeiros Estima-se 600 mil Turistas estrangeiros Jogos em São Paulo Jogos em São Paulo

10. hulahoopi www.hulahoopi.com.br | @hulahoopi A Ferramenta A internetA internet Ou melhor, WEB 2.0 Ou melhor, WEB 2.0 Melhor ainda, tecnologia móvel Melhor ainda, tecnologia móvel

11. hulahoopi www.hulahoopi.com.br | @hulahoopi A tecnolgia móvel Aparelhos celulares com acesso a internet. Aparelhos celulares com acesso a internet. Baixo custo de acesso a internet móvel. Baixo custo de acesso a internet móvel. Usuários conectados 24 horas por dia. Usuários conectados 24 horas por dia. Interatividade 2.0Interatividade 2.0

12. hulahoopi www.hulahoopi.com.br | @hulahoopi “Crie um caso de amor com seu cliente e ele será sua publicidade”. Philip Kotler

13. www.hulahoopi.com.br | @hulahoopi

14. hulahoopi www.hulahoopi.com.br | @hulahoopi Fontes: http://www.ebitempresa.com.br/e-bit-informa-2010.asp http://olhardigital.uol.com.br/negocios http://exame.abril.com.br/topicos/facebook/ http://www.ibope.com.br http://www.copa2014.org.br/