Social Media Marketing changes daily and many factors will be important in determining your actual results and no guarantees are made that you will achieve results similar.

1. Plus One Google+ Marketing
Disclaimer
Social Media Marketing changes daily and many factors will be important in determining your actual results and no guarantees are made that you will achieve results similar to
ours or anybody else’s, in fact no guarantees are made that you will achieve any results from our ideas and techniques in our material.

2. What is Google+
Google+ or G+ is a social networking platform that has also
been described as a social layer, because it integrates many
Google products and services. Some of these applications
include Google Search, YouTube, Google Calendars, Gmail,
Google Maps, Google Hangouts events and many others.
You can post, comment, share photos,
images and videos to connect with
others.
Google + has many features that are
like other social networking websites
such as Twitter and Facebook. You
can make status updates, gain
followers, join communities and share
information. Followers can also be
grouped into topics of importance
through the circles feature.

3. Features of G+
You can create a personal learning network, share
information, connect with colleagues, follow influencers and
join communities around topics of interest.
The user communicates by posting or messaging
information. They have the option of using any of Google’s
applications that are deemed necessary for sharing
information.
Content is usually made up of
research, news, quotes,
trends, celebrity news,
advertising, promotions, sales
leads, local openings, events,
advertising and anything
people find entertaining or
useful.

4. Why Is G+ Becoming Popular?
41% of Google+ users interact with brand content and 54%
of users use the website to interact with friends. This
demonstrates a large audience of potential followers or
clients.
Google+ has restricted the amount of advertising being used
on its website and has allowed users to reach their target
audience outside of the site.
Google+ is the second largest
social network in the world that is
continually growing in popularity. It
has over 500 million registered
users and also owns 80% of all
search traffic.

5. G+ for Marketing
1. G+ offers many benefits to social media marketers;
• Targeted posts and ads are easy to create because
G+ offers so many ways of finding followers and
targeting an audience or niche.
• Marketing lists and conversion tracking makes it
easy to retarget an audience that has looked at a
website but not completed an action.
• People can see how the competition markets a
product or service to potential clients by accessing
communities, circles and collections.
• The user can conduct simple market research and
learn about their target market by using polls and
asking questions before committing to advertising a
promotional post.

6. G+ for Marketing (Cont)
2. A respected audience can be acquired much faster than
other social media.
• There is no need to wait for confirmation of followers
on Google+ and a large audience can be acquired
quickly for further engagement. People being
followed then have a choice to reciprocate a follow.
• Fast access to followers
makes it simple to gain an
audience of important and
influential people, brands
and businesses by adding
moderators and followers
with a high number of
followers.

7. G+ for Marketing (Cont)
3. G+ is a popular place for conducting business because it
affirms the popularity and social proof of information,
products and services put forward by a website.
• +1s, followers, shares and mentions will be ranked higher in Google
search results and will also demonstrate the account holders social
proof.
• G+ has made it clear that it values good quality content that is
timely and uses keywords in the correct locations. It also values
creative content that demonstrates the usefulness of a brand
across all layers of Google.
• Poor quality content, too many keywords or hashtags in the wrong
places will not be rewarded by the Google algorithm.
• Google+ looks for keywords in certain places. E.g. in the taglines of
a story section.
• Websites like CircleCount.com, record social media analytics to rate
users according to their number of followers.

8. Creating A Personal Page
1. Sign in with or create a Gmail account -
http://accounts.google.com/signup
2. Create a Profile, choose a professional photo and cover
image.
• Add some basic information such as your name,
website and location.
3. Import your contacts from Outlook, AOL and other email
providers.

9. Creating a G+ Brand Page
It is also recommended that a serious social media marketer
also creates a Google+ brand page to be used with a
personal profile - https://plus.google.com/u/0/brand?hl=en_GB
Making casual engagements with friends and family from a
G+ personal profile is one of the easiest ways to promote a
brand. It is also another way to demonstrate social proof
because it shows that the profile is legitimate with
achievements that are real.
A user can link a follower to their brand page and provide
more information about a product or service. Creating a
profile with a brand is also a great way to add more followers
to circles quickly because both can be used to drive traffic to
the other.

10. Strategy And Research
• Create a budget and list of costs for scheduling, content
management, AdWords and profile creation.
• The strategy should also consider branding across all
other websites and social media. It should include ideas
for finding more influencers and creating a SEO strategy.
The SEO strategy should include keywords and creation
of a profile that includes an eye-catching cover image and
profile photo.
• The user should also consider some methods for adding
more followers, scheduling posts and considering what
constitutes good quality and entertaining content for a
target audience. Check influential followers and
competitors that may be able to mention your page, make
comments, share and mentions.

11. How Often Should You Post?
• Research has shown that users look at content most
frequently from 9am to 10am and peak engagement is
usually around 9am on Wednesdays. The worst time for
posting information is before 9am, evenings and
weekends. Websites like Buffer and Hootsuite will usually
suggest the best times for posting.
• Posting promotions a few
times a day, changing
content or being selective
with the wording and
placement of images will
make sure that followers
do not miss the promotion
or label it as spam.

12. Finding Content To Post
• It is possible to share information that is already posted
on Google+. Websites like Digg have trending articles,
videos and stories from other websites that can be used.
Pinterest is a great resource for collecting videos and
images that can be posted on G+ later.
• Schedule multiple posts and
duplicate content to different
social media outlets such as
Twitter, Facebook and
Google using websites like
Hootsuite, Edgar or Buffer.
• Repost and reword with
different images and details
to convey the same info.

13. Ideal Layout Of A Post?
• Create an eye catching title that explains the post with
*bold* text. Look at some unique ways to make the title by
looking at websites like Upworthy. Upworthy is an
example of how to create uplifting and motivational
articles with obscure headlines. It can grab the attention
of a target audience and create more shares.
• Mention the user or influencer who created the original
post to demonstrate the importance of the information
being shared.
• A summary at the start of the post mentioning the reasons
it is enjoyable or important for the reader.

14. Audience and Influencers
• If your content is for a brand page, sharing the post with
the public is perfectly acceptable. Circles should be used
for posting to target audiences. Posting to the relevant
circles will result in better feedback and less muting of
posts or reports of abuse.
• Post content to friends, family and close colleagues on a
personal profile. • Adding people to circles is a
great way to segment followers
into niches or groups. It is also
another way to list followers and
competitors with a reputation
and influence. For example, a
business selling online hosting
can find a competitor and follow
their audience.

15. Communities
• Creating communities is another way of finding a target
audience and understanding user preferences.
• Join a community and add followers of relevance to
circles.
• Look for influential followers, moderators and competitors.
• Learn more about competitors, products and services.
• Learn about an audience’s
preferences and habits by
making comments.
• An influencer can also promote
a product, service or website in
exchange for mentions of their
Google+ profile.

16. Contacting Followers
• Posts that do not look like promotions but casual
conversation that lead readers to your site have more
potential of drawing an audience.
• Helping solve a problem or asking for advice is one way
to engage with a follower. For example, contacting an
SEO expert about a marketing issue through a brand
page may solve a problem and result in direct methods of
communication.
• General conversation about humour, places visited and
upcoming industry events are also great ice breakers.
• If both followers are engaged in conversation, it may be
better to connect further by email or LinkedIn.

17. Creating Shareable Content
• Creating possible viral content is a great way to be
included in the ‘What’s Hot and Recommended Google+
list’. Once the post has received a combination of reposts
and +1s, an algorithm informs Google to take notice and
add content to the list.
• A strong call to action (CTA) button tells users what you
want them to do and how sharing will benefit them. A CTA
can be included with posts, shares or +1s. For example,
‘share this post with someone experiencing anxiety’.
• Sharing relevant content with followers in communities
will result in more shares with people outside that
community.

18. Google+ Campaigns
• G+ users can create targeted campaigns to improve the
flow of traffic to a Google+ page. Ad posts can also be
created in ads manager.
• A user must have 1000 followers before creating a + post
ad.
• Read the post ads policy before commencing and decide
to create the ads in either AdWords or Adwords Express.
It is recommended that only one is used at a time.
• Both AdWords and AdWords Express allows G+ users
many opportunities to increase the number of places
where business information can be displayed. AdWords
Express can be started quickly with minimal time and
management. Readers only pay when someone clicks on
the ad but it doesn’t have all the features of an AdWords
account.

19. Google+ AdWords Express
1. Login into https://www.google.com.au/adwords/express/, create ads
that targets a broad audience. E.g distance from the
business, city, region and country.
2. Enter a product or service to advertise. Suggestions such
as web design and other categories are shown.
3. Create your ad with a headline 1 & 2, description and
website. Ads Express also provides help for writing an ad
and will preview it before being created.
4. Set up a budget, select the most relevant keywords to
trigger other related websites. The ads are found when a
Google searcher types in a word or phrase related to the
business. On the ads people can +1, comment, share
and add the page. Keyword targeting that is ineffective
can be stopped in the dashboard.

20. Google+ AdWords
• AdWords features additional formats, settings, features
and benefits.
• Users can create
multiple campaigns,
drafts, budgets and
ad groups with
different keywords.
• The user selects
their own keywords
and the website
includes keyword
search term reports
with more detail.

21. G+ AdWords Campaign
1. Login to Google AdWords. https://adwords.google.com/um/identity
The creator will be taken to the Google ads page to start
creating the ad.
2. Set up an ad campaign with a new name and go to select
campaign settings.
3. Select display type as ‘display network only’ and choose
engagement from the list. ‘Display Network only'
campaigns are best if you'd like to show ads on websites
and apps.
4. Choose the device where the ads will be and set the
location, language, daily budget and more. It is then
possible to schedule the campaign and select the type of
rotation and frequency.

22. G+ AdWords Campaign(Cont)
5. Create an ad group using keywords to trigger the ads
when a search contains keywords. The group needs a
name, a default bid, keywords and interests. It is
recommended that two ad groups with at least two ads in
each be created. Multiple ad groups organised by theme
get better results.
6. Select the type of ad group that is ideal for the campaign
and the targeting method.
7. Create the ads by selecting the + post ad template. Enter
the Google+ page URL to be promoted or profile from
which you want the add post to display.

23. G+ AdWords Campaign (Cont)
8. ‘Customize’ and decide to show ‘comments’ or different
sized ads.
9. Choose to ‘review and finish’, ‘cancel’, ‘save ads’ or ‘skip’
ad creation.
10.Review and finish when done or choose other options on
the page.
11.Return to the ad screen to see the ads ‘under review’.

24. G+ AdWords Costs & Bidding
• The user must decide on the right budget for bidding on a
campaign per day or an average cost per month.
• Better bidding is related to targeting and selection of
keywords. A good bid will result in a higher amount of
traffic and more relevant ads for a target audience. A
lower bid is likely to receive fewer clicks and conversions
if the targeting and keywords are irrelevant.
• A maximum
cost per click
bid (CPC bid)
is the most that
an ad creator is
willing to pay
for a click on
an ad.

25. Costs & Bidding Tips
• Google+ will show more of an ad campaign if content is
valuable and drives more traffic. Good targeting produces
a positive level of engagement and demonstrates
relevance to a target market. It results in better value for
money for the advertiser and decreases the
recommended bid.
• ‘Maximise clicks’ is a safe way of bidding because G+ will
enter the advertiser in auctions with the lowest bid while
delivering on the overall campaign objectives. The
average cost per action is often high because it is linked
to high estimate bid data.

26. Split Testing
• It provides a better understanding of customers likes,
interests and preferences to drive traffic to G+ and other
websites. It compares multiple versions of an ad to see
which one performs the best. Once this is known it is
possible to cancel the other ads that are not performing
well.
• There are various methods for split testing but the
simplest form involves a test of one element against
another to see which one results in better performance.
Test your ‘call to action’, content, headlines, best time to
post, text, images and videos.
• Split testing should include G+ post creation, shortening
links, deploying posts and checking results.

27. Measuring Success
Measuring the success of an ad campaign depends on the
most important metrics for the ad being created for a
Google+ profile or G+ brand. Both include the ‘influence’
dashboard. It can be linked to Google AdWords and Google
Analytics.
• A Google+ profile or page will display ‘Influence’ for the
last 30 days. It will describe follows, posts and reach.
• The follows tab shows how many people
have followed the profile or page,
communities and collections.
• The posts tab tracks how many people
have viewed a post, +1s and comments.
• The reach tab includes the amount of
times a post has been shared or re-
shared, how many times it has been
viewed, the number of comments, re-
shares or +1s.

28. Useful Tools
• Buffer gives essential metrics for the latest Google+ posts
and can also publish and schedule posts.
• CircleCount.com provides a count of how many people
have been added to an account and shows the same
information for other profile users. It includes simple
analytics charts displaying Google+ post content, the date
a post was published, the type of engagement and the
post received.
• It also provides a comparison of G+ profiles for finding
influencers. It is simple to use and only requires a G+
profile URL. The website also includes the Follow Map. It
is a neat visualization of where followers come from and
is excellent for targeting certain products and services to
a location.

29. Useful Tools(Cont)
• Steady Demand (https://www.steadydemand.com/ ) provides an
audit of a Google+ page. This is useful for an account that
has reached a plateau or in its initial creation. It provides
a regular view of what is working and needs
improvement. It also provides a report of what time is best
to post and what type of content is popular such as
videos, photos and other information.
• Sum all (https://sumall.com/) is a useful tool for measuring the
success of a G+ profile against another competitor or
against other social media (Instagram, Facebook and
Twitter). It provides an aggregate of +1s, comments,
shares and the total number G+ users in a circle. It is also
possible to do some split testing on the website and
predicts how trends are going to affect marketing efforts
down the line.

30. Summary
G+ has a simple to use interface for communicating and
promoting content. An initial audience of followers can be
found easily through Google's searching capabilities.
However, there is no obligation for someone to follow a user
back. An account user must still build a reputation and gain
the trust of their followers by creating quality content.
G+ users can gain more followers, click throughs and
conversions to their website by bidding for post advertising
on AdWords. New campaigns can be tested in Google
AdWords, Google Analytics as well as third-party tools.
The ability to create targeted content and build an audience
for social media marketing, using all of Google’s Applications
and search network is the major benefit of using Google+.

31. Plus One Google+ Marketing
Disclaimer
Social Media Marketing changes daily and many factors will be important in determining your actual results and no guarantees are made that you will achieve results similar to
ours or anybody else’s, in fact no guarantees are made that you will achieve any results from our ideas and techniques in our material.