1. Music Video Purposes Analysis
Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audience
Owl city Provide an explanation in relation
to benefits (promotion, extension of
income & outlets, synergy
opportunities and strategies used
by producers to benefit label and
artist)
Provide any research evidence you can find that supports explanations of benefits for artist,
record label and audience
Promotional Promotional is what artist or bands
do when they attempt to use
influence to persuade their audience
into buying their single. For example
with owl city he has several ways of
promoting his own tracks. One way
is the music video that goes with the
song this will be played on the TV
and internet .Another way is to
appear on a TV chat show like with
owl city he appeared on IBM
interview .By doing this he can talk
about his singles and albums which
will make people want to buy them
https://www.youtube.com/watch?v=Fz9RUn-P28Y
Extension of
income
Extension of income is the other
ways that a band or artist can make
money from different means other
than by selling a single . For example
they might people to make a
clothing range which they will sell to
their fans and by doing this they will
get a large percentage of the profit
for the clothing. In the case of Owl
https://www.districtlines.com/owl-city

2. Music Video Purposes Analysis
city he has his own clothing range
that someone would of made for
him the profit of the cloths that are
cold will be split between the person
who made the clothing design and
owl city’s
Extension of
outlets
Expansion of income is when other
company’s other than the artist
/band or its record company will
make a profit by making things for
the company. For example when a
CD is made by the record company
they will then hire a designer and a
photographer to make the design for
the CD cover. Another way of doing
tis is by selling their items in there
store. In the case of Owl City they let
their albums be sold in any CD store
for a profit of their earnings for
http://www.amazon.co.uk/Owl-City/e/B001LH0XR6

3. Music Video Purposes Analysis
example their CD is on the amazon
website.
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Synergy Synergy is mainly the merchandise
that is used in order to promote the
band and earn additional income.
For example they could sell a range
of clothing or posters. In the case of
Owl city he has a range of clothing
that is sold as well as poster and CDs
these are all classed as being
Synergy.
https://www.districtlines.com/owl-city-uk
Producers . production strategies are the things

4. Music Video Purposes Analysis
strategies that are done in order to improve
the income that they will get for
their company .For example in the
case of owl city they will sell a T-shirt
to one of his fans. The fan will then
wear it which will be seen when they
are wearing it from other people
they may then like the shirt and buy
themselves one or it will promoter
owl city so they may want to buy his
album.