Che Guevara is the prototypical revolutionary, the iconic heroic individual of modernity, and the personification of dissent. His image conveys many things: strength, solidarity, rebellion, machismo. But it has also been co-opted and commodified, and used to shill any number of goods.
1. Che Guevara:
Modernity's Rock Star of Dissent
Daniel Drache, Senior Research Fellow and Associate
Director David Clifton, Research Associate
Marc Froese, Research Associate
A Digital Report From
The Counter-Publics Working Group
Please Send Comments To drache@yorku.ca
October 2004
Eye
Conics
3. His Image Projects The Universal
Values of Dissent. He Is The
Prototypical Revolutionary Of Our
Times, Photogenic, Poised, A
Guerrilla Fighter And Forever
Young. More Than That He
Personifies The Heroic Individual,
Icon Of Modernity.