Lessons from our first year in the app store

•

0 gefällt mir•436 views

Daniel Bower

A talk I gave on the first year VoucherCodes.co.uk spent in the app store. Mistakes we made and the things we learnt.

Technologie

Lessons from our
first year in the App Store

Lessons from our first year in the App Store

Some practical advice

Lessons from our first year in the App Store

A little bit about VoucherCodes.co.uk

Lessons from our first year in the App Store

The UK’s largest voucher site

Lessons from our first year in the App Store

Best known for these…

Lessons from our first year in the App Store

An award winning multi-channel proposition

Lessons from our first year in the App Store

I’m here to talk about our
app

Lessons from our first year in the App Store

18 months ago we’d never made
an app before

Lessons from our first year in the App Store

Five lessons

Lessons from our first year in the App Store

Go native

Lessons from our first year in the App Store

Build a sensible API

Lessons from our first year in the App Store

It will break – that’s ok

Lessons from our first year in the App Store

Build a user retention loop

Lessons from our first year in the App Store

How to get GOOD reviews

Lessons from our first year in the App Store

1. Go native

Lessons from our first year in the App Store

Different design strategies

Lessons from our first year in the App Store

Build something completely
custom

Lessons from our first year in the App Store

Port something from another
platform

Lessons from our first year in the App Store

We ignored this, and it cost us

Lessons from our first year in the App Store

Lessons from our first year in the App Store

Why go native?

Lessons from our first year in the App Store

A note about getting
featured

Lessons from our first year in the App Store

Sorry, there’s no magic trick

Lessons from our first year in the App Store

2. Build a platform agnostic API

Lessons from our first year in the App Store

(what that means is)
don’t build an API that
focuses on one platform

Lessons from our first year in the App Store

3. Plan for it to break

Lessons from our first year in the App Store

We released three versions
of our iPhone app before it was stable

Lessons from our first year in the App Store

..and it’s even harder on Android

Lessons from our first year in the App Store

Some great app to help with
testing

Lessons from our first year in the App Store

Plan your marketing efforts
around a stable release

Lessons from our first year in the App Store

4. Your app won’t make it
to the home screen

Lessons from our first year in the App Store

Create a user retention loop

Lessons from our first year in the App Store

The VoucherCodes.co.uk
Method

Lessons from our first year in the App Store

Other great examples

Lessons from our first year in the App Store

5. Reviews are REALLY important

Lessons from our first year in the App Store

CRAP
ARE YOU KIDDING
ME?! THIS APP IS
CRAP!!!
But people only review if they
want to complain NOPE
GOOD WHEN IT
WORKS, OTHERWISE
CRAP APP

Lessons from our first year in the App Store

Get your developer to include
review prompts

Lessons from our first year in the App Store

Target active users…
when they are happiest

Lessons from our first year in the App Store

Quick sum up

Lessons from our first year in the App Store

1. Go native

2. Build a sensible API

3. It’s going to break, but that’s ok

4. Build a user retention loop

5. Target active users for positive reviews

Lessons from our first year in the App Store

Thanks for listening

@danielbower

Lessons from our first year in the App Store

Weitere ähnliche Inhalte

Kürzlich hochgeladen

BooK Now Call us at +918448380779 to hire a gorgeous and seductive call girl for sex. Take a Delhi Escort Service. The help of our escort agency is mostly meant for men who want sexual Indian Escorts In Delhi NCR. It should be noted that any impersonator will get 100 attention from our Young Girls Escorts in Delhi. They will assume the position of reliable allies. VIP Call Girl With Original Photos Book Tonight +918448380779 Our Cheap Price 1 Hour not available 2 Hours 5000 Full Night 8000 TAG: Call Girls in Delhi, Noida, Gurgaon, Ghaziabad, Connaught Place, Greater Kailash Delhi, Lajpat Nagar Delhi, Mayur Vihar Delhi, Chanakyapuri Delhi, New Friends Colony Delhi, Majnu Ka Tilla, Karol Bagh, Malviya Nagar, Saket, Khan Market, Noida Sector 18, Noida Sector 76, Noida Sector 51, Gurgaon Mg Road, Iffco Chowk Gurgaon, Rajiv Chowk Gurgaon All Delhi Ncr Free Home Deliver

08448380779 Call Girls In Diplomatic Enclave Women Seeking Men

Delhi Call girls

With more memory available, system performance of three Dell devices increased, which can translate to a better user experience Conclusion When your system has plenty of RAM to meet your needs, you can efficiently access the applications and data you need to finish projects and to-do lists without sacrificing time and focus. Our test results show that with more memory available, three Dell PCs delivered better performance and took less time to complete the Procyon Office Productivity benchmark. These advantages translate to users being able to complete workflows more quickly and multitask more easily. Whether you need the mobility of the Latitude 5440, the creative capabilities of the Precision 3470, or the high performance of the OptiPlex Tower Plus 7010, configuring your system with more RAM can help keep processes running smoothly, enabling you to do more without compromising performance.

Boost PC performance: How more available memory can improve productivity

Principled Technologies

What are drone anti-jamming systems? The drone anti-jamming systems and anti-spoof technology protect against interference, jamming, and spoofing of the UAVs. To protect their security, countries are beginning to research drone anti-jamming systems, also known as drone strike weapons. The anti-jam and anti-spoof technology protects against interference, jamming and spoofing. A drone strike weapon is a drone attack weapon that can attack and destroy enemy drones. So what is so unique about this amazing system?

What Are The Drone Anti-jamming Systems Technology?

Antenna Manufacturer Coco

Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024

The Digital Insurer

2024: Domino Containers - The Next Step. News from the Domino Container commu...

Martijn de Jong

In this session, we will delve into strategic approaches for optimizing knowledge management within Microsoft 365, amidst the evolving landscape of Copilot. From leveraging automatic metadata classification and permission governance with SharePoint Premium, to unlocking Viva Engage for the cultivation of knowledge and communities, you will gain actionable insights to bolster your organization's knowledge-sharing initiatives. In this session, we will also explore how to facilitate solutions to enable your employees to find answers and expertise within Microsoft 365. You will leave equipped with practical techniques and a deeper understanding of how there is more to effective knowledge management than just enabling Copilot, but building actual solutions to prepare the knowledge that Copilot and your employees can use.

Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...

Drew Madelung

Presentation on how to chat with PDF using ChatGPT code interpreter

naman860154

Imagine a world where information flows as swiftly as thought itself, making decision-making as fluid as the data driving it. Every moment is critical, and the right tools can significantly boost your organization’s performance. The power of real-time data automation through FME can turn this vision into reality. Aimed at professionals eager to leverage real-time data for enhanced decision-making and efficiency, this webinar will cover the essentials of real-time data and its significance. We’ll explore: FME’s role in real-time event processing, from data intake and analysis to transformation and reporting An overview of leveraging streams vs. automations FME’s impact across various industries highlighted by real-life case studies Live demonstrations on setting up FME workflows for real-time data Practical advice on getting started, best practices, and tips for effective implementation Join us to enhance your skills in real-time data automation with FME, and take your operational capabilities to the next level.

From Event to Action: Accelerate Your Decision Making with Real-Time Automation

Safe Software

MySQL Webinar, presented on the 25th of April, 2024. Summary: MySQL solutions enable the deployment of diverse Database Architectures tailored to specific needs, including High Availability, Disaster Recovery, and Read Scale-Out. With MySQL Shell's AdminAPI, administrators can seamlessly set up, manage, and monitor these solutions, ensuring efficiency and ease of use in their administration. MySQL Router, on the other hand, provides transparent routing from the application traffic to the backend servers in the architectures, requiring minimal configuration. Completely built in-house and supported by Oracle, these solutions have been adopted by enterprises of all sizes for their business-critical applications. In this presentation, we'll delve into various database architecture solutions to help you choose the right one based on your business requirements. Focusing on technical details and the latest features to maximize the potential of these solutions.

Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...

Miguel Araújo

Choosing the right accounts payable services provider is a strategic decision that can significantly impact your business's financial performance and operational efficiency. By considering factors such as expertise, range of services, technology infrastructure, scalability, cost, and reputation, businesses can make informed decisions and select a provider that aligns with their unique needs and objectives. Partnering with the right provider can streamline accounts payable processes, drive cost savings, and position your business for long-term success. https://katprotech.com/accounts-payable-and-purchase-order-automation/

Factors to Consider When Choosing Accounts Payable Services Providers.pptx

Katpro Technologies

Handwritten Text Recognition for manuscripts and early printed texts

Maria Levchenko

Microsoft's Threat Matrix for Kubernetes helps organizations understand the attack surface a Kubernetes deployment introduces to their environments. This ensures that adequate detections and mitigations are in place. By covering over 40 different attacker techniques, defenders can learn about Kubernetes-specific mitigations and controls to deploy to their environments. In this session, we will explore the MS-TA9013 Host Path Mount technique, which is commonly used by attackers to perform privilege escalation in a Kubernetes cluster. Attendees will learn how attackers and defenders can: * Escape the container's host volume mount to gain persistence on an underlying node * Move laterally from the underlying node into the customer's cloud environment * Analyze Kubernetes audit logs to detect pods deployed with a hostPath mount * Deploy an admission controller that prevents new pods from using a hostPath mount

Breaking the Kubernetes Kill Chain: Host Path Mount

Puma Security, LLC

Tata AIG General Insurance Company - Insurer Innovation Award 2024

The Digital Insurer

Explore 'The Codex of Business: Writing Software for Real-World Solutions,' a compelling SlideShare presentation that delves into digital transformation in healthcare. Discover through a detailed case study how Agile methodologies empower healthcare providers to develop, iterate, and refine digital solutions that address real-world challenges. Learn how strategic planning, user feedback, and continuous improvement drive success in deploying technologies that enhance patient care and operational efficiency. Ideal for healthcare professionals, IT specialists, and digital transformation advocates seeking actionable insights and practical examples of technology making a real difference.

The Codex of Business Writing Software for Real-World Solutions 2.pptx

Malak Abu Hammad

Enterprise Knowledge’s Urmi Majumder, Principal Data Architecture Consultant, and Fernando Aguilar Islas, Senior Data Science Consultant, presented "Driving Behavioral Change for Information Management through Data-Driven Green Strategy" on March 27, 2024 at Enterprise Data World (EDW) in Orlando, Florida. In this presentation, Urmi and Fernando discussed a case study describing how the information management division in a large supply chain organization drove user behavior change through awareness of the carbon footprint of their duplicated and near-duplicated content, identified via advanced data analytics. Check out their presentation to gain valuable perspectives on utilizing data-driven strategies to influence positive behavioral shifts and support sustainability initiatives within your organization. In this session, participants gained answers to the following questions: - What is a Green Information Management (IM) Strategy, and why should you have one? - How can Artificial Intelligence (AI) and Machine Learning (ML) support your Green IM Strategy through content deduplication? - How can an organization use insights into their data to influence employee behavior for IM? - How can you reap additional benefits from content reduction that go beyond Green IM?

Driving Behavioral Change for Information Management through Data-Driven Gree...

Enterprise Knowledge

Real Time Object Detection Using Open CV

Khem

The Raspberry Pi 5 was announced on October 2023. This new version of the popular embedded device comes with a new iteration of Broadcom’s VideoCore GPU platform, and was released with a fully open source driver stack, developed by Igalia. The presentation will discuss some of the major changes required to support this new Video Core iteration, the challenges we faced in the process and the solutions we provided in order to deliver conformant OpenGL ES and Vulkan drivers. The talk will also cover the next steps for the open source Raspberry Pi 5 graphics stack. (c) Embedded Open Source Summit 2024 April 16-18, 2024 Seattle, Washington (US) https://events.linuxfoundation.org/embedded-open-source-summit/ https://eoss24.sched.com/event/1aBEx

Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...

Igalia

How to convert PDF to text with Nanonets

naman860154

This presentations targets students or working professionals. You may know Google for search, YouTube, Android, Chrome, and Gmail, but did you know Google has many developer tools, platforms & APIs? This comprehensive yet still high-level overview outlines the most impactful tools for where to run your code, store & analyze your data. It will also inspire you as to what's possible. This talk is 50 minutes in length.

Powerful Google developer tools for immediate impact! (2023-24 C)

wesley chun

08448380779 Call Girls In Civil Lines Women Seeking Men

Delhi Call girls

Kürzlich hochgeladen (20)